MARKETING ASPECT

PRODUCT DISCRIPTION
1. Name of the product
Karisyuhan Catering Service will be offering products/services as follows:
 Catering service with food
 Catering service without food
 Kiddie party package
 Invitation Cards
 Souvenirs
 Stage decoration
 Flower arrangement
 Balloon arrangement
2. Properties of the product
Catering service with food
 Includes meals, desserts, drinks etc and utensils, as well as tables
and chairs decorated or covered with clothing.
Catering service without food
 Includes utensils and tables and chairs which are decorated or
covered with clothing.
Kiddie party package
 Includes foods specifically fried chicken, spaghetti, slice bread,
juice. As well as small chairs and tables decorated or covered with
clothing, disposable utensils, balloons, party bags, games and
prices.
Invitation Cards
 Some events require invitation cards such as birthdays and
weddings. Included or written in the invitation cards are usually the
name of the event, place, date, name of the celebrant, etc.
Souvenirs
 Some events also require souvenirs such as christening and
weddings. Souvenirs comprises the name of the event, the date,
name of the celebrant, etc.
Stage decoration
 Includes clothing, flowers, letters and others necessary items
needed for the decoration depending on the event.
Flower arrangement
 These includes a stand for the flower to be placed and a variety of
flower to be arrange or decorated.
Balloon arrangement
 These includes a stand for the balloon to be placed and a variety of
balloon color and sizes.
3. Uses of the product
The products/services of Karisyuhan are for the use of different
kinds of events such as birthdays, weddings, fiestas, etc.
4. Major users of the product
Major users of the products/services are anyone who would likely
to inquire catering service for the event they will be celebrating.
 Hermano/hermana for instance are considered as major users since
they are specifically the ones who celebrate fiestas for their community.
5. Geographical areas of dispersion
The urban area of Abuyog, Leyte specifically the Nalibunan is the geographical
areas of dispersion since it is where the competitors are located which means it is
where other similar products/service are found.
6. Delivery method
The delivery method is simple. Tables, chairs, utensils and other
necessary equipment for setting up decoration are delivered through
delivery truck owned by the Karisyuhan Catering service itself before
the start of the event so that the waiters will have time to set up and
the food will be delivered at the day of the event.
7. Price study
By determining the selling prices of all similar and substitute
products/services, and determining the responsiveness of demand to
price changes as well as establishing the products/services price by
consider operating costs and expenses, the price study of Karisyuhan
Catering Service are as follows:

PRICE STUDY
SERVICES/PRODUCTS UNIT COST QUANTITY TOTAL COST
Catering Service with Foods (for 50
person):
Rice 50.00 5 kg 250.00
Chicken 180.00 10kg 1,800.00
Fish fillet 210.00 10 kg 2,100.00
Pork 300.00 10 kg 3,000.00
Beef 300.00 10kg 3,000.00
Dessert 50.00 50 2,500.00
Softdrinks 15.00 50 750.00
Drinking water 30.00 2 jugs 60.00
Ice tube 60.00 2 bags 120.00
Others ( other ingredients,condiments,
2,500.00
vegetable etc.)
Total cost 16,080.00
Divided by: Number of people to be served 50.00
Total cost per person 321.60
Multiplied by: Mark-up 0.20
Total 64.32
Price per head 385.92
Catering Service without Foods (for 50
person):
Utensils and decoration 50.00 50 2,500.00
Kiddie Party Package(50 persons/kids):
Chicken 180.00 5 kg 900.00
Spaghetti 200.00 5kg 1,000.00
Slice bread 45.00 5 bags 225.00
Juice 100.00 5 pack 500.00
Ballons, party bags, games & prices 2,500.00
Total cost 5,125.00
Divided by: Number of kids to be served 50.00
Total cost per person 102.50
Multiplied by: Mark-up 0.20
Total 20.50
Price per head 123.00
Invitation Cards:
Wedding 80.00 12 960.00
Birthday 50.00 12 600.00
Souvenirs:
Wedding 180.00 12 2,160.00
Birthday 150.00 12 1,800.00
Stage Decoration 2,000.00
Flower Arrangement 500.00
Balloon’s Arrangement 300.00