DIPLOMA EARLY CHILDHOOD EDUCATION

MAY 2020

OUMH 2203

ENGLISH FOR WORKPLACE COMMUNICATION

NAME : HAYATI BINTI HASAN

MATRICULATION NO : 811023085158001

IDENTITY CARD NO. : 811023085158

TELEPHONE NO. : 018-2985158

E-MAIL : cikguhayatihasan@gmail.com

LEARNING CENTRE : TANJUNG MALIM

TASK A

http://gg.gg/oumh2203hayatihasan

TASK B

Introduction

According Wikipedia, the free encyclopedia in marketing, promotion refers to any

type of marketing communication used to inform or persuade target audiences of the
relative merits of a product, service, brand or issue. It helps marketers to create a
distinctive place in customers' mind. The aim of promotion is to increase awareness,
create interest, generate sales or create brand loyalty. It is one of the basic elements
of the market mix, which includes the four product, price, place, and promotion.

Promotion is also one of the elements in the promotional mix or promotional plan.

These are personal selling, advertising, sales promotion, direct
marketing publicity and may also include event marketing, exhibitions and trade
shows.  A promotional plan specifies how much attention to pay to each of the
elements in the promotional mix, and what proportion of the budget should be
allocated to each element.
Promotion covers the methods of communication that a marketer uses to provide
information about its product. Information can be both verbal and visual.

The planning stage

I started off our project with a clear idea in mind; we wanted to make a video. We
decided to use my place to shoot the images and videos, because of the three of us,
I had the most suitable room. I had literally no experience with making videos or
taking light, reflection and shadow into account when doing so, which I why I have
learned a lot about how to do that. The biggest challenge I faced presented with
showing the the body language and face experienced.

The time of completing the visual aids

After we had shot all that we had though we needed, the editing started. As with
filming, I had no real experience with editing videos, so I had to pick this up along the
way, which was somewhat frustrating, but in the end worth the effort. We wanted to
create a dark and gritty ambiance, so we applied various filters to all of our footage.
And a dark and gritty ambiance is nothing without dark and gritty music, so we
sought to find suitable audio that added this extra flavour, without intruding too much.

The biggest challenge I faced came when actually trying to create the video. I felt like
it ended up being the garbage that I was trying to avoid in the first place. It didn’t feel
professional, and it didn’t feel genuine, mostly because I don’t actually feel strongly
against the idea.

Advantage and disadvantage of recording the video

I faced was something of a self-imposed one, in that I didn’t want to use iMovie to
create this project, since I prefer to use my computer. I went through several pieces
of software before I found one that was free, relatively easy to use, accepted
common video formats, and didn’t include a watermark. I only used two or three
exterior sources, mostly for images and videos, which have been cited as properly
as I know how to so I have to buy to remove the watermark.

Opinion one person

I showed my video to my friend and she comment that the music is to loud and my
voice need more various expression. Over all she likes my editing with pop up
picture and wording to help people understand with graphic.

Personal opinion

My experience making this film was incredibly fruitful, challenging, exciting, and
ultimately rewarding. Little did I know coming into this project that it would require the
amount of time and effort that it did.

The issue that I faced while filming, which was more on the technical side, was not
having enough memory or battery power in the video camera to complete an
interview. As long as groups are more mindful about transferring the video to edited.
At the end I have to ask my friend to install video maker to make a simple video with
effect.

Conclusion

Overall, I’m really grateful for having the opportunity to make a video about such an
interesting subject and learn such useful skills along the way.