It always interrupts movies. That`s why I don`t like ads.

The duration of
ads is very long.
Such ads should be banned
=
Such ads should not be allowed

A. Activity:
1. Lead in:
A. What do you think about ads that might make people angry?
B. Are there any types of advertising that should not be allowed?
B. Activity:
1. Group work: Study this mind map of a discussion on celebrity
advertising. Notice how the opinions are notes separately along with
their supporting ideas.

2. Pair work: Fill the mind map below to prepare for a discussion on what
makes an advertisement effective. Write your opinions and supporting details
in the empty circles. Then discuss your opinions with a partner.

What makes an
advertisement
effective?