Good afternoon ladies and gentlemen. On behalf of group 1.

I’d like to
welcome you. My name’s Tam. My group has 4 peoples Lệ Uyên, Phương
Linh, Hoài Uyên and me. As you all know, today I am going to talk to you
about an advertisement for a luxury brand. You may already know this, but just
in case you don’t this is louis vuitton. I’ve divided my presentation into 2 parts.
In the first part we will show you the product and advertisement. Finally, I’ll
go on to talk about benefits of adverting. If there’s anything you’re not clear
about, feel free to stop me and ask any questions. Now let’s move to the first
part . I’ll start with introdution then product next marketing finally
advertisement .

I’d just like to give you some background information about introduction.

Louis Vuitton or LV is a French luxury and highend fashion brand that is famous 
all over the world in France, has been around for more than one hundred sixty
seven years since eighteen fifty four.
LV was founded by Louis Vuitton and maintained by the Vuitton generation. 

Initially the brand specialized in leather goods: suitcases, bags and travel-related a
ccessories. Few people know the full name of the Louis Vuitton brand is Louis V
uitton Malletier.

Take a look at this advertisement .

So now we come to the next point, which is product .

Louis Vuitton brand products include leather goods, bags, shoes, watches, travel 
suitcases, jewelry and accessories. All of these products feature the brand's trade
mark LV interlocking and monogram on premium leather or canvas.

Ok, I’ve explained how marketing.

Louis Vuitton's "New Classics" campaign uses media such as 

facebook, instagram, youtube,.. to promote. In addition, it is also printed in
the company's own periodical pia ri a đờ cồ  
magazine. The video that opens the presentation is one of LV's campaign 

promotional videos. Actresses Emma Stone, Alicia Vikander and Lèa Seydoux 

are at the forefront of the campaign.

Let’s turn to the next issue which is advertisement.

This ad is promoting Louis Vuitton's "New Classics" handbag campaign. With a
long-lived history that kicked off in the
1800s, Louis Vuitton has ultimately become one of the world’s most powerful lu
xury houses, and continues down that trajectory. In its latest handbag campaig
n, Louis Vuitton highlights the classics, however, they’re currently under 
the “New Classics” umbrella – each reinterpreted with a modern aesthetic.
Rì ín tớ pri tịt ợt s thơ dik
It would be remiss to mention the name Louis Vuitton without mentioning the 
brand logo or the LV monogram.
The brand logo has become a symbol representing the highest class and power 
from the French fashion empire. Throughout the video, the
LV logo appears very much, attached to each bag product.
I’m going to let you in on a secret about
Slogan: “Show me your trunk, I'll tell you what you are”
- that was the slogan of Louis Vuitton in 1921. And to this day,
the French fashion house's trunks still contain style and founder's manifesto.
We think the advertisement effective
Let’s consider benefits of adverting in more detail
- Businesses easily reach customers
- We will spend less on advertising by media, instead of having to print publicati
ons
- Advertising can do both well: stretching band and advertising products in
the core business of the brand.
- Help us to easily introduce products to the market
 Increase sales efficiency: Advertising facilitates the mass production of
 ờ phí sần ci
goods and increases sales volume. Va li um
- Increase interaction with customers: Advertising introduces manufacturers and 
their products and services to everyone.
Conclusively, Louis Vuitton did a good job in promoting the brand, not only
Cần clu sợp li 
meeting the stretching band but also advertising products in
the core business of the brand. Combined with quality products, creating its 
characteristics has created ( cri ây tịt ) a world-famous brand.
Ke réc tờ rít s tịt s

That’s all I have to say about

Thank you for your time and attention today. So, now I’d be very interested to
hear your comments

I’m afraid I’m unable to answer that at the moment. Perhaps I can get back to
you later. I hope this was what you wanted to hear!