GROUP

01 Đỗ Quỳnh Trang 20070357

02 Nguyễn Hương Ly 20070243

03 Nguyễn Hà Thành 20070326

Phạm Thị Ngọc Anh 20070100

04

05 Lê Quỳnh Mai 20070245

06 Vũ Trà Giang 20070149

VNU - IS
ANALYZE UNIQLO COMPANY'S
VISION - MISSION
&
CORE VALUES

Company Name: Uniqlo

Established in: March 1949, Ube, Yamaguchi, Japan

Founder: Tadashi Yanai

website: http://www.uniqlo.com/

1
VISION

“To become the number 1 clothes

retailer in the world.”

At the same time, Uniqlo promises to work towards a

better, more sustainable society.
Business strategy is to keep the customers on their
topmost priority, be it at stores, or management level,
or when it comes to products and services.

The company also sees itself as a company that gives

back to the community.

2
 The brand vision includes the following elements:

Leading retail clothing brand:

has achieved stupendous success
has become the fourth-largest
apparel store in the world

Committed to customers:
user-friendly and comfortable
clothes
customers enjoy wearing and feel
comfortable .

Innovative ideas

Affordable clothes

3
 MISSION

Major components in Uniqlo Mission

Low cost, comfortable clothing

Ecological balance

Healthy work conditions

Bring positive change

4
 CORE VALUES

In terms of quality, price, or the

purchasing experience, it seeks to
prioritize its customers. It is
renowned for embracing
innovation and difficulties.
It helps its workers improve
professionally and personally.

It is well recognized to ingrain moral norms in the industry.

Strive for perfection and the highest degree of accomplishment

5
 CONNECT

The vision and mission of the company are to stay abreast with
the current style and fashion trends. Along with that, it also
focuses on producing cheap but good clothing for its consumers.
The corporate statement of Fast retailing is “Changing Clothes.
Changing conventional wisdom. Change the world”. This theme
outlines the company’s ideology to bring about a change in
dressing style and also the world. This is also reflected in Uniqlo’s
operations. Uniqlo’s clothes recycling initiative has helped to
provide clothing to millions of needy people around the world. A
company needs to have certain core values that help in realizing
its mission and vision successfully. Uniqlo too has its core values
based on which the company drafts its policies and takes
decisions.
6
 REFERENCES
Msa (2021) Uniqlo mission statement analysis, Biggest Mission
Statements Collection - Mission Statement Academy. Available at:
https://mission-statement.com/uniqlo/ (Accessed: February 21,
2023).

About uniqlo UNIQLO. Available at:

https://www.uniqlo.com/uk/en/info/about.html
(Accessed: February 21, 2023).

Team, V. (2023) Uniqlo mission statement & vision statement

2023, Visionary BusinessPerson. Available at:
https://visionarybusinessperson.com/uniqlo/
(Accessed: February 22, 2023).

VNU - IS