SWOT OF CENTRAL

STRENGTH WEAKNESS


Everyday low price, which will attract  Too many offers at times confuse the
consumers and had a wide benefit to the customers.
company.  General perception of the customers “
 It offers a family shopping experience,
INTERNAL FACTORS Low price – low quality “
where entire family can visit together.  Less mall activities and events.
 Experienced work force.
 Good promotional plan.

OPPORTINITIES THREATS


Expansion of the product range.  Online Retailers.

Rapid increase in the Mall culture of  High competition.
India  Change in customers taste and
 Introduction of offers which will attract preferences.
both lower and middle class of the
EXTERNAL FACTORS  High price of branded products will not
society. attract the lower class of the society.
 Provide customers with purchase points
in Future pay wallets, which can be
redeemed on any purchases.