CONFIDENTIAL

INFORMATION MEMORANDUM
DISCLAIMER
All information presented in this Information Memorandum has been prepared on a confidential basis by G’t Funded, INC., referred to herein as the "Company", and is being
furnished to a limited number of sophisticated professional investors in connection with a proposed private offering (“Proposed Transaction”) by the Company. The purpose of
this Information Memorandum is to assist the recipient in deciding whether it wishes to proceed with a further investigation of the Company’s business and assets, and in
determining the level of any indicative offer it may wish to make in connection with the Proposed Transaction.

This Information Memorandum does not constitute an offer to buy or sell or a solicitation of an offer to buy or sell any interests, securities or to otherwise participate in any
investment. If any offer of Investment is made, it shall be pursuant to a definitive Operating Agreement and/or other relevant definitive legal documents, prepared by or on behalf
of the Company which would contain material information not contained herein and which shall supersede the information herein in its entirety (“Definitive Legal
Documentation”). As such, any decision to make an Investment should be made after reviewing the Definitive Legal Documentation for the Company which will contain
representations by you that you are a sophisticated investor meeting any relevant regulatory requirements and that you have conducted such investigations as you deem necessary
and after consulting your own investment, legal, accounting and tax advisors in order to make an independent determination of the suitability and consequences of making an
Investment.

The information in this Information Memorandum, which does not purport to be comprehensive, has not been independently verified. While the Memorandum has been prepared
in good faith and the information provided on the following pages has been obtained from sources which the Company and its subsidiaries believe to be reliable, no representation,
warranty, assurance or undertaking (express or implied) is or will be made, and no responsibility or liability is or will be accepted by the Company or any of its subsidiaries or by
any of their officers, employees or agents in relation to the adequacy, accuracy, completeness or reasonableness of this Information Memorandum, or of any other information
(whether written or oral), notice or document supplied or otherwise made available to any interested party or its advisers in connection with the Proposed Transaction. The
Company gives no undertaking to provide the recipient with access to any additional information or to update this Information Memorandum or any additional information. This
document and its contents are proprietary information of G’t Funded, INC. and/or its affiliates and any reproduction or dissemination of this information, in whole or in part,
without the prior written consent of G’t Funded, INC is prohibited.
CONFIDENTIAL

Table of Contents

I. EXECUTIVE SUMMARY .......................................................................................................................... 2

II. MARKET OPPORTUNITY ........................................................................................................................ 5
A. Problem ................................................................................................................................. 5
B. Solution ................................................................................................................................. 5
III. MARKET ANALYSIS ................................................................................................................................ 6
A. Startups ................................................................................................................................. 6
B. Investors & Investments ....................................................................................................... 8
C. Service Providers ................................................................................................................. 14
IV. THE SOLUTION – G’t Funded Platform ............................................................................................... 15
A. Products Overview .............................................................................................................. 15
B. Platform Features (Phase I) ................................................................................................. 20
C. Monetization Strategy......................................................................................................... 24
V. MARKETING & GROWTH STRATEGY ................................................................................................... 27
Overview ....................................................................................................................................... 27
Components of the Marketing & Growth Plan.............................................................................. 28
VI. TEAM .................................................................................................................................................. 33
A. MANAGEMENT TEAM ......................................................................................................... 33
B. ADVISORY BOARD ............................................................................................................... 35
VII. FINANCIAL ROADMAP ........................................................................................................................ 37
VIII. COMPETITOR LANDSCAPE .................................................................................................................. 38
A. Equity Funding / Crowd Funding platforms ........................................................................ 38
B. Freelance Service Provider Marketspace ............................................................................ 44
CONFIDENTIAL

I. EXECUTIVE SUMMARY

G’t Funded is a digital pitching platform that disrupts the pre-IPO equity financing industry by changing
the way in which companies pitch for investment and the way in which investors invest. It provides
convenient networking and deal flow to investors through all stages of fundraising (early, mid and late-
stage) and promotes collaboration between entrepreneurs , services providers, and investors - including
Angels, VCs, Family Offices, Private Equity Firms, and Investment Banks.

Startups play a crucial role in the development of an economy. They spur job growth, create competition,
advance technology and drive innovation. Their role is well appreciated by leading governments across
the world, majority of which are investing in the development of startups. The global startup economy
was valued at $3 trillion in 2019. Outside of Silicon Valley, there are now over 270 startup ecosystems
globally across 100 countries. Over 100 million startups are formed every year, however, only about 10%
of the newly formed startups survive and contribute to the economy. Lack of capital to fund the startup
is one of the primary reasons for their failure. Even with such a low success rate entrepreneurs are
motivated to open up new startups as they look to emulate the performance of over 550 unicorns globally.

Businesses can be formed easily from the money raised from friends and family, which is estimated to be
about $60 billion annually. However, in order to sustain for a longer period and grow they have to raise
funds, based on the stage of their growth, from investors including angels, VCs, family offices, private
equity and investment banks. Investors not only capitalize the business but also give valuable guidance
on running the business, teaching ways to succeed. An analysis of almost 190,000 companies founded in
the period 2009-2019 shows that an average of over 20% companies get funded in each of the first three
years of founding. Raising the first round of capital enables them to raise subsequent rounds of funding
and increases the probability of their success.

Startups’ preferred investors include Angels and VCs, given they usually support/ start supporting the
companies from very early on in their lifecycles. Venture Capital market has seen tremendous growth in
the last decade. There over 20,000 deals globally with an investment amount of about $300 billion across
the venture spectrum in 2020, compared to about 8,000 deals with invested value of about $48 billion in
2010. Angel investors invest about $25 billion in startups every year across a great many number of deals,
investing as less as a few thousand or tens of thousands of dollars in a particular company. In the last
decade there has been significant growth of non-traditional investors like private equity funds, family
offices, corporate VCs, and investment banks who have invested in venture deals driven by higher returns.
Companies in mid to late stage also look at private equity and investment banks to provide growth capital
for their business.

Even with so many investors and a huge amount of capital that investors have to deploy to earn their
returns, it is not an easy task for companies to be noticed by the investors. No two companies get equal
access to the network of investors. It is a difficult process to navigate through a system which for most
part favors personal relationships and works on referrals. Most of the companies that do get the access
are not able to leverage it as they lack the skills to present their ideas to a group of investors. Investors on
CONFIDENTIAL

the other end, who need to maximize their investment returns, might miss out certain desirable
investment opportunities because they may not be on their radar.

Our multi-layered platform would offer a digital solution to connect companies, investors, professionals
and freelancers. Our platform will be a one-stop solution for a company’s success where they will be able
to learn the privilege knowledge to raise tens and hundreds of millions of dollars of capital, set up a fund
raising campaign, pitch digitally to a global network of investors, get access to a digital pool of shared
resources and hire the right talent. We would provide investors with a pipeline of deals, suited to their
specific criteria. They will be able to connect with the founders and evaluate the companies pitch in a
virtual digital environment, on the go or from the comfort of their home/ office.

Our platform is an amalgamation of eight products focused on a company’s success. (1) Networking
Platform – global networking tool for all types of investors to engage with each other and with
entrepreneurs seeking investment capital (2) Investment Platform – a digital pitching platform that brings
together the elements of global pre-IPO financing including companies, investors, and services support in
one place (3) Digital pitching events – daily and weekly digital events that will be in-addition to showcasing
digital pitches on our platform. They will have a live lineup of digital pitches targeting key technologies
and investment areas. (4) Ventures – our captive VC Fund, with capital raised externally, that would invest
in disruptive technology companies through digital pitching events. (5) Talent Sourcing Platform – it will
connect with the right people and give companies the ability to hire talent who can support their growth
and join them on their journey (6) Shared Services Platform – enabling companies to connect with a global
pool of trained resources to get various digital services from website design to financial forecasting. It
would also allow for companies to share their excess capacities (office space, employees etc.) with other
companies for a fee that may include equity (7) Knowledge Platform – a global marketplace for e-learning
and digital education resources, and (8) Due Diligence Portal – solution that would guide companies to
prepare for due diligence, a critical step to secure investor capital, at each fundraising stage, from seed to
IPO.

Each one of our eight products has a tailored monetization strategy that includes multiple streams of
revenues. Our revenue breakdown includes recurring subscription revenues from our platform,
commission based revenues primarily from service provider platform, fee based revenues based on
additional features and offerings, carry and returns from our captive fund, advertisement revenues, event
ticket sales and other revenues.

We have segregated our growth strategy into three phases and have drafted plans for a six year period,
leading up to our IPO. Our eight products will be launched across the first two phases and the onboarding
of users will be in tandem with the development of our platform. We are currently working on the
designing phase of our MMP and plan to launch that by Q4 2021. Our MMP will be a combination of the
networking platform, investment platform and shared services platform. We are designing a website and
a smartphone compatible app (Android and iOS) that will focus on networking and will help companies
market themselves, pitch to investors to raise funds and assign projects to a global pool of talented
resources. We will be onboarding companies, investors and service providers based on a multitude of
CONFIDENTIAL

factors in a phased manner to get the maximum exposure to our platform. As the phases progress, the
platform would evolve and we will complement it with the launch of our other products.

We plan to launch our platform in the US first (Phase I) and then would replicate its success across global
markets. We have thoroughly researched the markets where we plan to expand in the six year period
based on their attractiveness / favorability to startups, and our own geographic footprint and network of
partners. We plan to build our presence across 18 countries in the six year period.

We have a very capable management team with a rich experience to lead our company. The founding
team is supported by an experienced Advisory Board. Together they bring decades of experience across
startup incubation, fund-raising, financial management, M&A, training, and strategic advisory.

We are offering 20% equity for $1,250,000 in a Seed round of funding. 20 Lots of $62,500 each (1% per
Lot) are being made available to select and qualified investors. The initial funding would be used to
capitalize our the US markets. We plan to raise $152 million across six funding rounds till 2026, at the
subsidiary level. We are targeting a pre-IPO valuation of approximately $750 million by Nov 2026
(proposed IPO) for our US business. The investor forecasted return is approximately $81 million by time
of IPO or Exit; a forecasted Investor Return Multiple of 65x.
CONFIDENTIAL

II. MARKET OPPORTUNITY

A. Problem
There are very low barriers to entry for starting a business, however, there are a lot of barriers to grow a
new business into a large enterprise. Access to capital is one of the many barriers that a company faces
when looking to grow and expand its operations. As the financial markets evolved, the sources of funding
also evolved from traditional collateral based lending to equity based lending. Angel Investors and VCs
are the most sought after investors for companies raising private capital in their early years. However, it
is not an easy task to get noticed by these investors and get funding.

Forbes estimates that only 10% of startups succeed. These are the ones that follow a very specific formula
and methodology, not known by the 90%, that allows them to scale from Seed to IPO. This information,
which may be common practice in startup hubs such as Silicon Valley is not being shared with the vast
majority of entrepreneurs who are in desperate need of solutions that solve a very real problem.

On the other hand, with 90% of startups failing, investors need to spot the winners early-on to gain
advantage and get good returns. A low success rate of startup reduces the probability of good returns for
the investors and puts pressure on them to back the right candidate. VCs evaluate hundreds of
opportunities based on expertise, team, addressable market and growth potential before committing any
funds. Startup ecosystems are diversifying and are no longer concentrated in a couple of centers. The
investors may not always find the best opportunities in their cities and need to look beyond them.

Another major issue is the fact that Pre-IPO equity financing is a very much a network driven model.
Investors prefer warm introductions via mutual connections to avoid evaluating opportunities from the
barrage of pitches that they receive almost daily with inconsistent information. Entrepreneurs who don’t
have the right connections are not able to tap the network of investors and are thus unable to raise capital.
Investors on the other hand miss out on great deals as they are not in their network.

B. Solution
We offer a digital pitching platform that would revolutionize the way companies pitch for investment and
the way in which investors invest. Our platform allows networking between investors and entrepreneurs,
and provides unrestricted access to relevant, meaningful and promising investment deal flow. It is
modeled on the 10% of companies that do succeed, guiding entrepreneurs to close the communication
gap between them and investors and teaching them to pitch to investors in a language that they
understand.

Our platform brings together companies looking to raise capital, at any stage – from seed to IPO, guides
them to set up a fund raising campaign, helps build knowledge via training and e-learning sessions,
provides them access to a global pool of shared resources, and gives them a chance to network, connect
with, and pitch to global investors.

The investors get access to an extensive database of investment opportunities. They would get options to
narrow or broaden their search based on their specific investment criteria, see the virtual/ digital pitch by
the founders, connect with the founders and get access to the company’s documents, among other things.
CONFIDENTIAL

III. MARKET ANALYSIS

A. Startups

Humble beginnings and a driven

Over 100 million start-ups
entrepreneur set out to change the world formed globally every year
with a unique idea – this is how usually
startups are formed. There are an
estimated 100 million plus startups • ~ 550 Unicorns (Mar 2021)
Unicorns
formed every year and with a success rate
• Cumulative Value: $1.8 tn
of under 10%, very few actually change the
• 190+ programs
world. The one’s that are successful have
Accelerators • ~ 8,200 companies globally
become inspiration for millions of
• Funding: $78.2 bn
entrepreneurs. Ideas that were developed
and worked on in a garage or a college
• 270+ across 100 countries
dorm have led to some of the tech giants Ecosystems
• 84 that produced Unicorns
of today.

Silicon Valley has for a number of years led the way in fostering the right environment for building high-
value companies worldwide. The region has been known for providing the infrastructure and support
conducive to the development of startups. The region is the world’s leading startup ecosystem with a
number of startups, funding organizations, accelerators, incubators, coworking spaces, educational
institutions, and corporations. A number of startups actually want to physically move their offices there
and be a part of that ecosystem.

While Silicon Valley still dominates the tech startup ecosystem, over the last decade numerous such
ecosystems have emerged globally and contribute to the startup economy. Startup Genome pegged the
global startup economy value at nearly $3 trillion in 2019; in line with the GDP of a top G7 nation. Silicon
Valley’s tech ecosystem was valued at $677 billion, compared to $345 billion for Beijing and $92 billion
for London. There are over 270 ecosystems across over 100 countries that are contributing to the huge
startup market. The value creation by ecosystems presently remains concentrated with the top 10 cities
globally accounting for 74% of all value produced.

In 2013 when Aileen Lee coined the term Unicorn for private companies in technology with over $1 billion
in valuation, there were 4 ecosystems that produced unicorns. There were 39 unicorns at that time, just
about 0.07% of all venture-backed consumer and enterprise software startups. As of 2019, there were 84
ecosystems globally that have produced unicorns, with proportion of venture funded startup companies
still much below 1%. As of Mar 2021, CB Insight estimates that there are almost 550 unicorns, based on
actual and whisper valuations, commanding a total cumulative valuation of over $1.8 trillion.
CONFIDENTIAL

Funding and mentoring are necessary for a startup to succeed. With the decentralization of startup
regions, the funding patterns have also changed. Crunchbase data suggests that the proportion of US
market share in global venture funding declined from 66% in 2013 to 52% in 2020. In the same period,
Silicon Valley’s share of global venture capital deal flow has shrunk almost every year since it hit a 10-year
peak in 2006. In 2020, Silicon Valley’s share of venture capital is expected to drop below 20% for the first
time.

The median age for companies to raise a

particular round of capital from VCs has Capital Raise: Median Age of Company
increased since 2006. Particularly for the Series D+ 8.8
6.9
early rounds of financings, the median age
Series C 6.5
of companies has almost doubled from 5.4
2006 to 2020. In 2006, the companies 5.7
Series B
waited 1.3 years to raise Angel/ Seed capital 3.7
4.2
and 2.1 years for Series A financings. The Series A
2.1 2020
same rounds were raised after 2.8 years and 2.8
Angel/Seed 2006
4.2 years respectively in 2020. As the 1.3
Company’s age increases, investors look for 0 2 4 6 8 10
a better traction and also assess how Years from Founding
resourceful the companies have been. Source: Pitchbook

An analysis of almost 190,000 companies founded in the period 2009-2019 (source: Crunchbase) shows
that an average of over 20% companies get funded in each of the first three years of founding (Refer the
below table). As the age of a Company increases, the proportion of the ones receiving funding goes
down. There were over 21,000 startups founded between 2009 and 2010, and only about 5% of these
companies received funding in their 10th year of operations.

Investment Deals by Startup Founding and Investment Years Average % of

Startups Funded
2009 13% Year 1 20%
% of Start-ups Funded in Year

2010 15% 15% Year 2 24%

2011 16% 18% 21% Year 3 20%
2012 13% 17% 24% 21% Year 4 16%
2013 13% 16% 22% 27% 22% Year 5 13%
2014 13% 14% 19% 23% 29% 21% Year 6 11%
2015 11% 12% 16% 18% 22% 27% 21% Year 7 9%
2016 9% 10% 13% 14% 16% 19% 26% 21% Year 8 7%
2017 7% 8% 9% 11% 13% 15% 20% 27% 20% Year 9 6%
2018 6% 7% 8% 9% 10% 12% 17% 23% 28% 23% Year 10 5%
2019 4% 4% 5% 5% 6% 7% 10% 14% 17% 21% 23%
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Source: Crunchbase Founded Year
CONFIDENTIAL

B. Investors & Investments

Entrepreneurs need capital to transform their idea into a thriving business. There are two questions that
an entrepreneur needs to answer when looking to raise capital, how much capital is required and what
are the right sources/ avenues that need to be targeted based on the company’s life cycle stage. An
entrepreneurs’ own diligence, creativity and network are most often the factors limiting the growth of
their business. Over the years, as the financial markets have evolved, the avenues of raising capital have
also diversified. New companies are tapping avenues beyond the traditional venture and debt capital.
Investor base has also diversified with new regulations that have enabled non-accredited investors to
invest in risky businesses. However broad the sources of funds may be, companies are judged and often
are validated based on their investors.
Pre-IPO Equity Investors

Venture Capital Investors

VCs
Angel Investors VC Firms
Individual Micro VC Firms
Angel Groups Corporate VCs Investment Banks

Friends and Family Family Offices Private Equity

Venture Capital
Venture Capital firms remain a crucial component of the pre-IPO equity financing ecosystem due to their
tremendous influence on the growth of young companies. VC’s are the most sought after investors for
young companies amongst the many other avenues of financing. Along with the financial investment, VCs
bring a lot of intangible benefits including business knowledge, experience and network.

A study by EIF across 9,000 firms concluded that VC backed firms are usually twice more capitalized and
grow two times larger than the control group in terms of assets. The difference goes well beyond the
initial capital after two years. The VC-backed firms get increased financing opportunities, whether follow-
up investments or new investors and they benefit from the crucial operational advice of VCs. An
investment by VC though does not guarantee success, it just increases the chances of the company being
successful.

Venture Capital market has seen tremendous growth in the last decade. According to Crunchbase, VCs
invested over $300 billion across the venture spectrum globally in 2020 across over 20,000 deals,
CONFIDENTIAL

compared to about $48 billion across about 8,000 deals in 2010. The maximum amount invested by VCs
over the last decade was in 2018, when $322 billion was invested across 32,000 deals. Over the years,
VC’s have continued to support a growing number of companies and have been investing more money
as is evidenced by the increasing average deal size.
Projected Global Venture Deals
350 35,000
$322.0
$300.5
300 $294.8 30,000
Amount invested (US$ Billion)

250 25,000
$219.2

Number of Deals
200 $175.3 20,000
$161.4
150 15,000
$115.0
100 10,000
$64.5 $69.4
$47.6 $56.6
50 5,000

0 0
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Deal Value ($ Bn) Deal Count

In terms of global regions, the US continues to be the preferred region for VC investments and remains
the ‘home of VC’ with the largest ecosystem of GPs and LPs. According to data from Pitchbook, VCs
invested $156.2 billion in 2020 across about 12,250 deals. The amount invested was an all-time high,
beating the previous high of $141.7 billion in 2018. The growth in the US VC market is expected to
continue and will be bolstered by the broadening of the VC market outside of the initial hub of Silicon
Valley.

US VC Deal Activity
14,000 $156.2 160

12,000 140
$141.7 $136.8 Amount invested (US$ Billions)
120
10,000
100
No. of Deals

8,000 $86.7
$85.0
$80.5 80
$73.5
6,000
60
4,000 $45.2 $48.4
$41.6 40
$31.7
2,000 20

0 0
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Source: Pitchbook Angel & Seed Early VC Later VC Amount Invested

CONFIDENTIAL

In terms of deals by stages, Angel and Seed stage deals accounted for over 45% of total number of deals
on an average over the last decade (2011-2020). Almost one-third of total deals were early stage and the
remaining about 22% were late stage deals. In 2020, there has been a decline in the number of first
financings of companies and early stage deals compared to the average over the last decade, showing
some caution from investors towards newer companies. However, megadeals ($100 million or higher)
have been on the rise, reaching an all-time high of 321deals in 2020.

First Financings by VC (in US) Mega Rounds (>$100 M) by VC (in US)

Deal Value ($ Bn) Deal Count Early VC Later VC Deal Value ($ Bn)
16.0 4,000 80.0 350
Amount invested (US$ Billion)

Amount invested (US$ Billion)

$14.2 $70.9
14.0 $13.1 3,500 70.0 300
$12.0 $64.6
$55.3

Number of Deals
12.0 3,000 60.0

Number of Deals
250
$9.6
10.0 $8.5 $8.8 2,500 50.0
$8.1 200
8.0 $7.3 2,000 40.0
$6.6
$6.0 150
6.0 1,500 30.0 $25.6
$4.7 $23.9
$19.2 $25.3 100
4.0 1,000 20.0
$10.4 $6.3
2.0 500 10.0 $3.8 $4.4 50

- - - 0
2011

2013

2012
2010

2012

2014

2015

2016

2017

2018

2019

2020

2010

2011

2013

2014

2015

2016

2017

2018

2019

2020
Source: Pitchbook Source: Pitchbook

The average size of funding for VC deals across all funding stages, angel, seed, early and late-stage, has
witnessed a major uptick in the last decade.

US VC Activity by Stage
Angel Seed Early Stage Late Stage
Average Deal Size ($M) Average Deal Size ($M) Average Deal Size ($M) Average Deal Size ($M)
$1.4M
$3.3M $15.9M
$1.1M $38.2M

$6.1M $17.3M
$1.1M

2011 2020 2011 2020 2011 2020 2011 2020

Deal Count Deal Count Deal Count Deal Count

5,000 5,000 5,000 5,000
4,000 4,000 4,000 4,000
3,000 3,000 3,000 3,000
2,000 2,000 2,000 2,000
1,000 1,000 1,000 1,000
0 0 0 0
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020

2011
2012
2013
2014
2015
2016
2017
2018
2019
2020

2011
2012
2013
2014
2015
2016
2017
2018
2019
2020

2011
2012
2013
2014
2015
2016
2017
2018
2019
2020

Deal Value ($ Bn) Deal Value ($ Bn) Deal Value ($ Bn) Deal Value ($ Bn)
4.0 8.0 50.0 120.0
40.0 100.0
3.0 6.0
80.0
30.0
2.0 4.0 60.0
20.0
40.0
1.0 2.0 10.0 20.0
- - - -
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020

2011
2012
2013
2014
2015
2016
2017
2018
2019
2020

2011
2012
2013
2014
2015
2016
2017
2018
2019
2020

2011
2012
2013
2014
2015
2016
2017
2018
2019
2020

Source: Pitchbook
CONFIDENTIAL

VCs invest varying amounts in a No. of US VC Deals by Size Value of US VC Deals by Size Value of US
company at different stages of (Average 2011-2020) (Average 2011-2020) (Average
growth. An analysis of deals over Undisclosed
Under $1M Un
1% $1M-$5M
the last decade shows that more 13% Under $1M 9%
29%
than half number of VC deals in $25M+
7%
that period were for funding less
than $5 million in a round. This
$5M-$25M
would suggest investments 21% $25M+ $5M-$25M
$25M+
61% 57%
$1M-$5M 29%
focused on angel, seed or early 30%
stage financing, when the
Source: Pitchbook
company’s idea is getting
transformed into a thriving business. Though collectively, even with a majority share of the deals, the sub
$5 million deals category constituted just 12% of the total capital allocated by the VC firms.

Venture money plays a larger role at the next stage of the company lifecycle, when the company has
started commercializing its idea and needs resources to build the infrastructure to grow the business
exponentially. Almost 90% of the VC money is allocated at this stage, for deals over $5 million.

Software and US VC Deals by

Healthcare Sector have been the
sectors US VC Deals by Sector
favored
100% sectors for VC investments in the US, in the 100%

decade
90% 2010-2019, followed by Commercial
Other 20% Other 23% Services 90% Other 20% Other 23%
sector.
80% Energy 2% 80% Energy 2%
IT Hardware 4% ITEnergy
Hardware
1% IT Hardware 4% Energy 1%
YTD IT Hardware 3%
70%
Consumer 4% 3%Sep 70% Consumer 4% Consumer 3%
The VC investments in the US remained
Media 5% 2020,
Media 3%
4%
Commercial
resilient in Media 5% Media 4%
Commercial
Commercial Services 9% Commercial
60% 60%
2020 despite the Covid-19 pandemic as VCs and
Services 9% Services 10% Services 9%

entrepreneurs
50% looked
Healthcare 19% to adopt the new ways of
Healthcare
50%
Healthcare 20%
24% Healthcare 24%
doing business and raising capital – remotely.
40% 40%

Startups
30% in the sectors benefitting from the 30%

pandemic,
20% including
Software 38%
pharma & biotech, fintech, 20%
Software 33% Software 36% Software 33%
EdTech
10%
and telemedicine innovation, fared well in 10%
2020. The businesses related to the discovery,
0% 0%
development,Avgand production ofYTD
2010-2019 vaccines,
Sep 2020antivirals, Avg 2010-2019 2020
and anti-bacterials, received a boost during the year. Source: Pitchbook

Corporate VC, Private Equity and Asset Managers

Venture investments by non-traditional VCs have increased substantially over the last decade. Pitchbook
defines non-traditional VCs as all investors outside of traditional VC firms such as corporations, LPs, PE
firms, sovereign wealth funds, hedge funds, and investment banks.

Corporations have been embracing innovation as a means of growth. They are taking private investments
more seriously than ever before. Corporate VC is a manifestation not just a companies' desire for growth
but also a need to defend against disruption in their industries. Leading companies in technology,
healthcare, telecom, financial services, and other sectors have all set up investment arms and are
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investing aggressively in startups and young companies with growth potential. According to Forbes, the
number of active CVCs tripled during the period 2011 to 2019. In 2020, CVCs constituted over 25% of
venture deals.
US VC Deal Activity with Non-traditional VC Investor Participation
120.0 $113.0 4500
$107.5
4000
100.0 $99.3
Amount invested (US$ Billion)

3500

Number of Deals
80.0 3000

$58.7 2500
$56.4 $57.4
60.0
$47.4 2000

40.0 1500
$25.0 $26.0
$21.7 1000
20.0 $15.9
500

- 0
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Source: Pitchbook Deal Value ($ Bn) Deal Count

Non-traditional VC investment has gained momentum as investors have become more comfortable with
venture deals. As companies grow, they need more funding to support their growth. Non-traditional
investors typically have big budgets to fund outsized deals and are being pulled in by the attractiveness
of the market. The attractiveness can be assessed by the fact that 67 US VC-backed companies exited via
IPO at a valuation greater than $1 billion in the past three years, a larger number than the entire decade
preceding 2018. In 2020, investors deployed nearly as much capital into mega-deals as US-based venture
funds raised.

Deals with Alternative VC Investor Participation Deals with Alternative VC Investor Participation
30.0% 60.0%
Proportion of US VC deals (value)
Proportion of US VC deals (count)

CVC
25.0% 50.0% CVC
PE
20.0% 40.0%

15.0% PE 30.0% Asset Managers

10.0% Others 20.0%

Others
5.0% Asset Managers 10.0%
Government/SWF
Government/SWF
0.0% 0.0%
2011
2010

2012

2013

2014

2015

2016

2017

2018

2019

2020
2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

2020

Source: Pitchbook Source: Pitchbook

Private Equity firms have continued their fund-raising and had over $2.9 trillion of uncalled capital in 2020
according to estimates from Bain & Company. Limited partners continue to pile money into the industry
CONFIDENTIAL

faster than GPs can put it to work. Unspent private capital overall, including that committed to venture,
growth and infrastructure funds, has grown in a steady fashion since 2013.

Global Private Uncalled Capital, by Fund Type

Source: Bain & Company

While buyout dry powder has been growing steadily, capital aimed at other alternative asset classes has
been piling up faster than ever before.

Growth in Dry Powder, 2020 vs. 2010, by Fund Type

726%

341%
244% 235%
127% 114% 113% 91%

Direct Lending Growth Venture Infrastructure Distressed PE Buyout Real estate Other
Source: Bain & Compony

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C. Service Providers

Digitalization, changing demographics and work attitudes, desire for a work-life balance and greater job
satisfaction are few of the factors leading the change in global employment landscape. More people than
ever before are looking for opportunities outside of traditional, long-term employer-employee
relationships – the gig work. US had an estimated 59 million Americans doing gig work in 2019, almost
36% of the total US workforce. Morgan Stanley estimates that almost 50% of the US workforce would be
part of the gig economy by 2027.

The gig economy includes independent contractors, directly sourced temp workers and human cloud
workers, doing any form of contingent work. Staffing Industry Analysts estimates that the global gig
economy spending was about $4.5 trillion in 2018. It included market estimates for 18 countries that
represent approximately 90% of global temporary agency work spend. US had the largest share of this
market with an estimated spending of about $1.3 trillion.

“Human cloud” or talent platforms are an emerging group of companies in the gig economy that connect
remote workers to work (usually contingent/ temporary) through a website or some other digital
platform. This segment is gaining momentum as it is a source of specialists with niche skills and more
effective in terms of time and costs. According to a report by SIA (Staffing Industry Analysts), companies
processed $178.5 billion in global human cloud spend in 2019, up from $126.3 billion in 2018, a growth of
about 41%. The talent platforms selling services primarily to businesses (B2B) generated $9.4 billion in
2019, up 23% from $7.8 billion in 2018. The Americas accounted for nearly two-thirds of B2B human cloud
spend in followed by EMEA and APAC.

The GIG economy is expanding

three times faster than the US
workforce as a whole
- Forbes

78% of GIG workers say they’re

happier than those working
traditional jobs Average income for freelancers
- McKinsey
is significantly higher than the
national average in their home
countries
- Payoneer
More than 50% of the US
workforce will offer freelance
services by 2027 80% of large US companies plan
- Morgan Stanley to switch to a flexible workforce
- Intuit
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IV. THE SOLUTION – G’t Funded Platform

A. Products Overview

Our multi-layered platform would offer a digital solution to connect entrepreneurs, founders, investors,
professionals, companies looking to raise funds, and freelancers. It will be a one-stop solution for
companies to augment their growth by raising capital and finding and hiring the right talent. The platform
solution has multiple layers of monetization within the global pre-IPO equity financing ecosystem.

Networking Talent Sourcing

Platform Platform
1 5

Investment 2 6 Shared Services

Platform Platform

Knowledge
Pitching Events 3 7 Platform

4 8 Due Diligence
Ventures
Portal

1. Networking Platform
We aim to be the top global investor networking tool for all types of investors. Our networking
platform allows investors to engage with each other and with global entrepreneurs seeking
investment capital.

All users on our platform including investors, entrepreneurs, professionals and freelancers can
engage through their videos, messages, comments, and chats. They can build a network of
connections, set up meetings, and even exchange files and documents. All users can share
information about themselves, their experience, education and interests. Investors can
additionally share details about their investment criteria, investment patterns, and past
investments.
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Trust and security is an important factor in any social engagement. We have set up mechanisms
for users to self-verify their or their business’s identity, verify their employment history, flag
suspicious accounts, and even block users.

2. Investment Platform
The investment platform is a digital pitching platform tailored towards companies looking to raise
funds at various stages of their lifecycles – from pre-seed to late stage growth capital to IPO. The
companies would get access to a wide network of investors, including angels, venture capitalists,
family offices, private equity, and investment banks without any geographic limitations.

The platform would guide the companies to share/ upload the information needed by investors
while evaluating a company. They will be able to share the basic profile information about the
company, its products, services, founders and their bios, team members and their bios, funding
history and investors, among others. Companies would also be guided to create their investment
teaser in a step-by-step approach, in case they don’t already have one. The companies would then
summarize their information, record it and upload it as a digital pitch for investors. In addition to
sharing digital pitches, companies can also upload multiple videos to promote themselves and
share updates. Companies could then promote themselves on the platform or shortlist investors
based on select criteria and directly approach them via chat messages.

The investors, on the other hand, would leverage this digital pitching environment to get a
pipeline of potential investable opportunities. They would be able to shortlist the companies and
get to know them, browsing through digital pitches, on-the go and from the comfort of their
office/ homes. If interested, they could directly approach companies or founders and ask for
additional details and corporate documents, that would be available on the platform itself.

The money flow between the investors and the companies seeking capital would not be initially
handled on the platform. This would be developed in the second stage.

3. Pitching Events
In addition to showcasing digital pitches on our platform, we will have daily and weekly digital
pitching events that will have a live lineup of digital pitches. These digital events will have all the
elements of an in-person pitching event with the convenience of being accessible on-the-go. We
will target key technologies and investment areas and invite companies, that pass a key criteria,
to participate in the events. The companies will get immediate access to a focused group of
investors in their industries thus increasing their chances of raising capital.

Investors will be able to submit requests or vote for digital pitching events in a particular industry.
This will ensure that investors get to see opportunities relevant to their areas of interest. We plan
to have multiple digital pitching events daily to ensure companies and investors get sufficient
opportunities to engage with each other.
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Each digital pitching event will be for about 4 hours where 10 companies will present in a live
environment to a pre-selected panel of investors. Company documents, including the teasers and
pitch decks would be shared with investors in advance. During the live events, investors will see
the digital pitches by the company seeking funding. There will be an exclusive digital room where
selected entrepreneurs would be able to connect and collaborate with investors in a virtual
setting after the event.

We also will have periodic competitions for companies on our platform, winners of which will be
invited to specially organized quarterly pitching events. We will have themes for these events to
attract investors from either one or a combination of elements including technology, sub-sector,
industry, target market, customer and location. An entry to these events would guarantee a
minimum commitment from our own Venture Fund.

4. Ventures
In the next three years we will launch our captive VC fund that would invest in early-stage
disruptive technology startups that have potential for exponential growth. Capital for the fund
would be raised externally from private and institutional investors. All investments will be made
through our digital pitching events.

The fund would be based in the US, however, would focus on investments globally. Initial focus
would include companies in artificial intelligence, Big Data, blockchain, cybersecurity, fintech,
financial intelligence, internet-of-things (IoT), mobility, quantum computing and robotics.

We also plan to create an option for investors to invest with us in syndicated deals and also give
an option to investors where we will invest in companies on their behalf.

5. Talent Sourcing Platform

Hiring the right talent is an important decision for any company, especially for startups where the
new hire can have a direct impact on the company culture. Right people hired for an appropriate
role at the right time help propel the firm in the correct direction. Our platform would enable a
user to connect with other individuals, founders and investors to build a professional network.
Our talent sourcing platform would allow users to leverage this network and also seek out
professionals outside the network. The talent sourcing platform would be video based and will
leverage digital engagement techniques to hire top talent. The platform would allow for easy job
referrals, endorsements and recommendations. Users will be able to invite potential partners and
co-founders to join their company. Experienced senior resources will be able to indicate
availability for board or advisory positions.

The platform would allow companies to post job openings across levels including junior, mid-level
and management level positions. It would also allow companies to send requests to shortlisted
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candidates for Board memberships and founding partnerships. Recruiters/ companies with open
positions would create/ upload a video profile for the job and company and share it along with
the job description. Platform job seekers would be able to create custom resumes, share profile
videos and respond to select pre-qualifying interview questions using the record video option.
Recruiters would be able to schedule virtual/ in-person interviews with shortlisted candidates, as
needed.

We plan to evolve the platform to a place where recruiters would be able to create social media
and campus recruitment campaigns, link up the applicants to a candidate management suite,
integrate onboarding and offer data management and analytics.

6. Shared Services Platform

Our shared services platform is based on the fundamentals of increasing productivity, reducing
personnel costs and increasing operational efficiency. The platform would enable startups and
businesses to reap the benefits of hiring a freelancer for specific projects or for a short duration
of time instead of hiring a full-time employee.

Our platform would connect companies to a global pool of trained resources to get various digital
services from website design to financial forecasting. The companies or professionals would be
able to post their requirements and invite proposals on the same. The vendors, which could
include individuals or firms, would be able to proactively market their services or bid for projects.
The platform would allow for detailed profiles, listing of product packages, prior work experience,
ratings and reviews, pricing negotiation, payment exchange, file sharing, messaging, and dispute
resolution, among other things.

As the platform evolves, established companies would be able to list and share their excess
capacities, example spare office space or excess administrative staff, with other companies for a
fee, which may include equity. In other words, services for equity, spaces for equity or deliverables
for equity.

7. Knowledge Platform
The Knowledge Platform is a digital education platform that would bring together the best global
resources for training and education that would drive corporate success. It will be a repository
and source of everything a company would need to be successful.

The platform would be a global marketplace for e-learning and digital education resources.
Vendors from different geographies and trainers from a variety of fields would be invited to join
the platform to share their knowledge with startups and companies looking to raise capital. The
programs would cover soft skills, technical skills and business knowledge required to succeed.
Programs could include training for presentation skills, networking skills, team management.
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business management, financial management, raising capital, accounting and finance, social
media marketing, patents and copyright, and business law.

We have designed a number of training programs and packages for companies based on our
experience that will also be available to our platform users
a) Venture Series: A set of 26 training videos pre-recorded in a professional studio covering
diverse topics for startups success.
b) Pitch Deck Package: A training package that would take entrepreneurs through the
process of pitch deck preparation, the psychology of pitching to investors, and how to
pitch. In addition to this, the participants would get access to six professionally designed
pitch decks that companies can use in their pitching process, as well as stock images
relevant to their industry and field of interest.
c) Financial Roadmap: This is a guide that companies will need when looking to raise capital.
This product would guide companies in a clear, methodical and precise approach to raise
millions and hundreds of millions of dollars of capital.

8. Due Diligence Portal
Every company that is looking to raise funds should prepare for a due diligence process. Different
investors may have different approaches for completing due diligence but the basics of the
process remain the same. All investors need to get comfortable with the risk of their investment
in the company and need to evaluate a long list of documents of the target business. In order to
help the companies guide though the cumbersome nature of due diligence process, we have
developed the Due Diligence Portal.

The Due Diligence Portal has a comprehensive 450 point checklist that caters to the standard
document requirements for each stage of fundraising – from seed capital to IPO. Companies will
create their own document repositories based on the checklist. The document requirements
increase progressively as company moves from one stage of fundraising to the next. For example,
a startup looking for seed capital, may have to submit 30 required documents and 20 optional
documents, while a company raising Series C will have to submit 80 required documents and 50
optional documents. If a company uses our portal for their seed round, then they will only need
to add incremental documentation for the next round. This will continue till the company is ready
for its IPO. By the time the company files for IPO, it will have an elaborate and well-structured
document repository, aligned to the due diligence needs of investors.
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B. Platform Features (Phase I)

1. Overview
Phase-I of platform development includes a
combination of Networking Platform,
Investment Platform and Shared Services
Platform. Emphasis is on being one of a kind
3. Investment Opportunities
platform for companies where they can 2. Investors

build a network, market themselves, raise

funds and also get access to a global pool of
trained resources for digital services. The
video-focused App has four primary
modules in Phase I: Individual Users,
Investors, Investment Opportunities and 1. Individual Users 4. Service Providers

Service Providers.

The platform can be accessed either through a website portal or through a mobile phone app, available
both in the iOS and Android Platform. Any person would be able to register using a unique email id and/or
a unique mobile phone number. The user would just need to update their name to access the home video
feed section that will have video feed for investment pitches, company profiles, company updates,
investor profiles, and service provider offerings, among others.

2. Individual Users
Individual users can complete their profile at any time after the initial login. Completeness of the profile
is indicated a visual indicator (as a circle around the profile picture) and message on their profile page
CONFIDENTIAL

Users can add/edit/modify any information they have provided to the platform from their profile section.
The profile includes the below information among other things:

• Profile picture
• Summary information: Short summary about the person
• Detailed experience: Companies (current and prior), designation, period of employment,
location and summary about the position
• Detailed education background: School, degree, field of study, start year and end year, and
details on any certifications and licenses
• Videos: Displays video list uploaded by the user, option to add videos from phone gallery, record
a video, trim the video, name the video, add video description, select privacy settings, choose the
business page (profile) for the video, promote the video (in-app purchase), share, and add to
favorite
• Favorites: Displays the favorite videos/ pages/ people. Users can create custom favorite list to
group the videos/ pages/ people and send connection request or chat with the favorite people
• Meetings: Users can schedule new meetings, invite attendees, view upcoming meeting details,
details including time and participants list.
• Documents: Displays the documents uploaded by the user, date uploaded, file type, file size,
sharing options for the document including shared with users and add new users to share. It will
also display the documents shared by other users.
• Disputes: User can see a list of disputes either raised by them or raised against them. Details
include dispute title, dispute owner, number of comments and current status
• Connections: View list of all current connections, connection requests received, add/delete a
connection, and message to a connection
• Pages: Includes details on all the business pages created by the user, add a new page, see/ remove
page followers, promote your page, delete the page and share the page
• Jobs: Includes details on job requests raised, work in progress and completed requests. Users can
raise specific job requests, invite bids from service providers, negotiate price and approve bids,
and , view and respond to job invites.
• Messages: Displays the messages received from other users, view unread message count, read a
new message, send and receive chat messages, accept/reject option for a new chat message, send
media files and mute/ block user

All the users would be searchable using a free text search or using filter options including location,
company, industry, designation and experience. Networking is encouraged and users will be able to add
connections and invoke chat with other users.
CONFIDENTIAL

3. Investors
Individual users can create an investor page once they confirm that they are Accredited Investors (to
comply with SEC rules). The platform allows multiple type of investors to update their profiles. The
options and features to create an investor page include

• Investor type: Select type of investor, an Angel, VC, PE, Family Fund, Investment Bank or Other
(Could be an individual or a company)
• Profile picture/ Company logo
• Profile details: Organization name, headquarters, office locations, website and company video
• Investment criteria: Details on desired investment range, desired investment stage, desired
industry, and investment criteria summary
• Previous investments: Details on prior investments including name, funding round date, funding
stage and amount
• Team: Details on the team members including name, picture, designation and a short biography
• Social media links: Links to sites including LinkedIn, Facebook, Twitter, Reddit and Blog

Users can browse investor profiles using filters, connect/ chat with individual investors or follow the
investment companies for updates.
CONFIDENTIAL

4. Investment Opportunities
Individual users can create a startup/ firm page to raise capital and network with investors.

The firm page could include details like

• Company profile: Company logo, business overview, founded year, headquarter location, other
office locations, industry sub-industry
• Current Investors: Details on current investors including their name, funding amount, funding
stage and date of investment
• Social media links: Links to sites including LinkedIn, Facebook, Twitter, Reddit and Blog
• Funding details: Details on last completed funding round (type and amount raised), total funds
raised to date, information on current funding round like ideal investor role, amount to be raised,
commitments received, % of round subscribed, number of lots and investment size per lot
• Founding team members: Details including name, picture, designation and a short biography
• Team members: Details including name, picture, designation and a short biography
• Investment Teaser: Companies will have an option to create a standardized teaser based on the
information they submit or upload their own teaser. Information required would include business
summary, problem statement, solution offering, market opportunity, details on
products/services, value proposition, traction, business model, financial summary, target
valuation, funding history, current funding round details, use of funds being raised, expected
investor returns and detail on founding team members
• Pitch deck: Users will be able to upload their pitch video, other company video and pitch deck
• Companies will be able to utilize the document management section that allows for seamless
sharing of uploaded documents between users

All startup/ firms seeking capital are searchable and can be filtered on select criteria like required funding
size, current funding stage, industry, sub-industry, location, and ideal investor role type. Select details/
access would be limited based on the subscription plan package chosen by the user.
CONFIDENTIAL

5. Service Providers
Users can create a service provider page as an individual or a firm to offer freelance services to others for
a fee. The fee/commission would be determined by the subscription plan option chosen. The information
on service providers page would include

• Service provider type: Individual or company

• Profile details: Name/ company name, headline,
overview, headquarters, location, industry, sub-
industry, hourly rate, skills and languages
• Project portfolio: Displays a list of projects
worked-on and shared by the user to market
their services. Details include project title,
description, industry, sub-industry, project start
date, project end date and project files
• Social media links: Links to sites including
LinkedIn, Facebook, Twitter, Reddit and Blog
• Prepackaged projects: Details on custom
projects that the service provider can do for a
fixed amount. Information shared could include
package name, package description, industry,
sub-industry, typical delivery time, price range
and sample files

Service providers can bid on job requests, negotiate price, chat with the requestor, submit proposals and
submit final output on the portal. App users will be able to filter service providers on various criteria,
including rate, industry, location and skills. An integrated payment gateway will handle service fee/
commissions.

C. Monetization Strategy
1. Overview
Our product offering will have multiple layers of monetization across the global pre-IPO equity financing
ecosystem. The G’t Funded platform in its entirety comprises of 8 layers, each one designed with its own
monetization strategy. Our focus is on driving recurring revenues and ensuring low churn rates.

We monetize our products through a combination of strategies that yield multifold returns. Initial access
to the platform is free and we offer numerous layers of upsell and cross-sell potential. Monthly
subscription plans, yielding recurring revenues, would give access to the most desired features of our
platform. Commission based revenues would be the next big component based on the income earned as
a percent of transaction fee between service providers and service seekers. Additional revenues would be
earned from our fee based value added services offered on the platform.
CONFIDENTIAL

Networking Platform Talent Sourcing Platform

1 (Investor/Investee Networking) (Source Talent Across Levels)
5

Investment Platform Shared Services Platform

2 (Digital Pitching Platform) (Global Services Marketplace)
6

3 Digital Pitching Events Knowledge Platform

(Targeted Funding Opportunity) (Digital Education Marketplace)
7

Ventures Due Diligence Portal

4 (Captive VC Fund) (Guided DD Checklist)
8

The following is a high level overview of the revenue streams for each layer of our business.

• Networking Platform
- In-app purchases: Option to send direct chat messages
- Advertising: Users promoting their pages/videos/profiles
• Investment Platform:
- Subscription Revenue: Access to enhanced features like filter options, greater number of
direct chats, higher data storage, uploading own investment teaser, access to digital
pitching events etc.
- Advertising: Users promoting their pages/videos/profiles
- In-app purchases: Additional data storage for managing documents
• Digital Pitching Events:
- Subscription Revenue: Bundled option with investment platform
- In-app purchases: Single and multiple event admission packages
• Ventures:
- Investment returns: Returns earned on investments in early-stage disruptive technology
companies
- Fee income: Income from syndication deals and income from investing on behalf of others
• Talent Sourcing Platform:
- Subscription Revenue: Access to features filtering and sorting applications, targeted
search etc.
- Commission Revenue: Based on placement of full time employees
• Shared Services Platform:
- Subscription Revenue: Lower transaction fee based on subscription plan
- In-app purchases: Buy credits to bid for jobs
• Knowledge Platform:
- Subscription Revenue: Access to a certain number and type of pre-selected courses/
lectures
- Service Fee: Charged from digital educators based on the transaction value of each
accessed course
- Partnership Fee: Charged from our partners that offer training content on our platform
- Advertising Fee: Fee for digital ads and promotions
- Program/ Course Fee: Income from in-house training programs
• Due Diligence Portal:
- Subscription Revenue: Access to DD portal, documents repository, and higher storage
CONFIDENTIAL

2. Monetization – Phase I
We would be launching the Networking, Investment and Shared Services Platform after Phase-I
development. The initial monetization strategy is based on this combined platform. It includes monetizing
based on a mix of subscription model, service fee/ commission, in-app purchases, and advertising.

The initial access to the platform is free. Access to enhanced features/ functionality, will be provided
through a paid monthly subscription. Initially we plan to have two monthly paid subscription options in
addition to a free plan.

App Subscription Service Fee/ Commission

1 2
§ Paid subscription plans unlock additional
features on the platform, example
i. Ability to filter investors/ investment
opportunities
ii. Disk/ Cloud storage space
iii. Limits to number of direct chats
§ Major component of “Shared Services”
segment of the app and would vary
based on subscription plan
§ Users & service providers would both pay
a percentage of billed amount for every
competed job request

In-app Purchases Advertising

3 4
§ Allow users to avail extra digital content
and features, example
i. Additional direct chat requests
ii. Featuring a job request
iii. Credits to apply for jobs
§ Advertisements/ featured content will be
visible to all users except premium
subscribers
§ Users can promote their pages/ videos/
profiles
CONFIDENTIAL

V. MARKETING & GROWTH STRATEGY

Overview
We have drafted a wholistic marketing and onboarding approach to ensure success of our platform and
the products that we offer. Our plan is based on five components, segregated into 4 phases over a period
of six years to give us ample time to (i) develop and launch our MMP (ii) update it and add features to
make it an established one-stop solution for companies raising equity capital (iii) add value to companies
by leveraging a global pool of talented resources (iv) build our brand by adding complementary products
for investors and investees, and (v) focus on global expansion.

Timeline for Product Development, Onboarding and Expansion

Months
0-10 months 11-24 months 24-59 months Nov 2026
Phase I Phase II Phase III IPO
MMP Design & Development Launch MMP Global Expansion
• Design and develop a digital pitching • Focus on market penetration and global
platform coupled with networking and Integrate new products expansion
Product Development

shared services platform • Digital Pitching Events

• Develop a website and a functional Android
& iOS App
• Enable companies to create teasers, share
video pitches and network with investors
• Enable investors to browse digital pitches
and connect with founders
• Provide a global marketplace for digital
services
• Integrate monetization strategies
• Talent Sourcing Platform Update design & features
• Knowledge Platform • Set up investments through the platform
• Due Diligence Portal • Update monetization plan
Establish a captive Venture Fund
Update design & features
• Integrate office space rental services
• Integrate services payment through equity
• Update monetization plan

Initiate beta testing and onboarding of Run targeted campaigns on onboarding Ongoing campaigns across industries
startups and companies seeking equity startups & companies in the following including companies seeking late stage
Companies

capital across industries, especially those industries: growth capital

focused on technology • Software • IT Hardware
• Healthcare • Energy
• Commercial Svcs. • Consumer
• Media

Onboard early stage investors Onboard early stage investors Onboard late stage investors
• VCs: Focus on seed/ Series A • VCs: Focus on seed/ Series A • VC’s: Focus on D/E and late stage
Investors

• Angels/ Family offices • Angels/ Family offices • Investment Banks

Onboard mid stage investors Onboard Private Equity Funds

• VC’s: Focus on series B/C • PE: Early to mid stage
• Corporate VCs • PE: Late stage and buyout funds

Initiate beta testing and onboarding across all Run targeted campaigns on onboarding Ongoing campaigns across industries
Service Providers

service providers’ categories service providers in the following industries:

• Business & Finance • Administrative &
• Writing Secretarial
• Design & Creative • Programming &
• Legal Development
• Education & Training • Engineering &
• Sales & Marketing Architecture

US Only Focus on top countries with established Focus on countries with our existing
Global Expansion

startup ecosystems and with our existing geographic footprint and established &
geographic footprint emerging startup ecosystems
• US • China • Indonesia
• Canada • Japan • Malaysia
• UK • India • Cambodia
• Israel • Singapore • Vietnam
• Poland • Others
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We will be hiring an app marketing agency to lead our marketing efforts. The team will devise strategies
for marketing our app based on our timeline for product development, onboarding and geographic
expansion. The multi-faceted marketing approach would include the following, among other things

• A plan to engage Beta Testers for the platform in the development/ pre-launch stage
• Creating a content blog discussing all aspects related to startups
• Social media marketing
• Video content providing a strong call to action
• Interactive campaigns such as giveaways, contests, or quizzes
• Engaging influencers
• Offering a referral bonus

Components of the Marketing & Growth Plan

1. Product Development
The development and design process for our Minimum Marketable Product (MMP), a combination of a
digital pitching platform for companies, networking platform for investors and investees, and a shared
services platform, is currently underway. We plan to launch the website and functional smartphone App
by Q4 2021. Initial product will form the foundation of our solution geared towards private companies
raising equity capital, investors and service providers. In the subsequent phases of development, we
would continue to upgrade the platform features while adding-on new products to our portfolio.

In the Phase II of development we will mature the platform by integrating ‘Digital Pitching Events’ that
will give an additional focused investing opportunity to investors, ‘Talent Souring Platform’ that will
integrate hiring talented individuals and Board members, ‘Knowledge Platform’ – a global marketplace
for eLearning solutions. We will also create a ‘Due Diligence Portal’ that integrates a detailed, well-
researched and 450 point long due diligence checklist. This will be useful and an important tool for
companies and would navigate them through the document requirements at every stage of fundraising,
from seed capital to IPO. It will go hand-in-hand with our onboarding strategy. We will upgrade our Shared
Services Platform to include companies sharing resources for a fee or equity. And based on the new
offerings will update our monetization strategies. During this phase, we will also establish our own venture
fund that will invest in companies on our platform.

The next phase (Phase III) of product development is based primarily on market penetration and global
expansion. We will also improve and update the design and features based on our learnings from
changes in financing market and user feedback.

We will use the Phase IV to streamline our offerings and to continue to update our platform features and
service offerings.
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2. Companies seeking capital

Startups are our primary target market and the more the number of startups we are able to onboard, the
greater are the chances for investors to find the right deals. In Phase I, when the app is under
development, we plan to run onboarding campaign for startups across industries. This will ensure we have
a healthy number of startups, across sectors, by the time we are ready to launch the app.

In the subsequent Phase II we will be targeting startups in specific sectors for onboarding. We have
analyzed startup deals over the last decade to see the industries of interest to investors. Startups in
software and healthcare contributed almost 57% to the number of VC deals in the last decade.
Commercial services and media sector were the next two biggest contributors with about 15% share. In
Phase II we will first be targeting these four sectors, followed by IT Hardware, Energy and Consumer.

In Phase III of development, we will continue onboarding efforts across sectors to ensure we have a
continuous pipeline of new and disruptive opportunities for our investors.

In addition to startups, each Phase II and Phase III will include specific onboarding efforts for established
companies that are now seeking mid stage to late stage growth capital.

3. Investors
There are various kinds of investors who with their own unique investment criteria seek out investment
opportunities. Industry/ sector focus and the stage of financing are the amongst the primary metrics by
which investors would seek deals.

In the decade 2010-2019, almost half the number of total disclosed VC deals have been in the Angel and
Seed category. Additionally, almost 65% of disclosed VC deals in the US have been under $5 million. Given
these assessments, in Phase I, when the app is under development, and also partly in Phase II, we plan to
run onboarding campaign for investors specifically investing in angel and seed rounds. These investors
would include (i) VCs with a focus on angel/ seed/ Series A rounds (ii) Angel Investors, and (iii) Family
offices.

In Phase II we would also run campaigns for onboarding mid stage VC investors and corporate VCs. As our
platform matures in Phase III, we will direct our onboarding efforts towards (i) Late stage VCs, (ii) Private
equity funds – early stage, growth capital and buyout, and (iv) Investment Banks.

General onboarding efforts would continue in Phase III to ensure we have a good representation of new
and upcoming investors.

4. Service Providers
We expect that service providers component of our platform would be our most widely utilized product.
Numerous trends point in the direction of expanding GIG economy and the benefit from human cloud
workers. In Phase I, when the app is under development, we plan to run onboarding campaign for service
CONFIDENTIAL

providers across industries. This will ensure we have a healthy number of service providers, across sectors
and with various skills, by the time we are ready to launch the app.

In the Phase II we will target the service providers in specific categories that would be useful for any
startup. These categories would include design & creative, writing, business & finance, legal, education &
training, and sales & marketing. Startups would be able to leverage the digital workforce for tasks
including logo design, website design, writing business plans, preparing marketing materials, financial
statement analysis, valuation, projections, etc. We will then run specific campaigns for the administrative
& secretarial, programming & development and engineering & architecture categories to give us a wide
coverage of providers.

In Phase III general onboarding efforts would continue to ensure we continue to have a good
representation of Service Providers across industries.

5. Global Expansion
We plan to launch our platform in the US first and then would replicate its success across global markets.
We researched a number of countries for their attractiveness to the primary target audience of our
platform – startups or companies looking to raise capital. Over the last decade, a number of new startup
ecosystems have emerged globally that cater to the regional/ national/ local startups. The governments
are providing benefits to spur the growth of startups. New investors are emerging while bigger investors
in search of better returns are building their presence globally.

Our strategy is based on a mix of the countries with leading startup ecosystems, countries with emerging
ecosystems, our own geographic footprint and network of partners. In the first phase of our expansion
(Phase II) we plan to target Canada – based on proximity to the US and an emerging startup ecosystem,
and UK and Israel – based on being amongst the largest and well-established startup ecosystems outside
the US.

In the next phase (Phase III), our focus will primarily be on Poland and countries in the Asian region where
we have already established presence and have select on-ground partners. Until this phase we will
customize the app to the region specific requirements, however, the language would be English. After
these countries, we will move our focus to Europe and Asian countries where the platform would need to
be translated/ be operational in local languages.
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Priorities for Expansion: Established Ecosystems

Ecosystem
Country Highlights
Value ($B)
Government incentives, tech talent pool and access to venture capital is
spurring the startup ecosystem in Canada. Venture capitalists invested $6.2
17
billion CAD (69% y-o-y increase) over 539 deals in 2019. ICT companies
Canada received 66% of total VC dollars.

London is considered the startup capital for Europe and has the most
92 favorable startup ecosystem next to Silicon Valley. Edtech and fintech are
two of London’s strongest startup sub-sectors.
UK

Tel Aviv and Jerusalem jointly rank sixth most attractive cities for startups
47 and innovation according to Startup Genome. Tel Aviv contains more
startups per capita than any city in the world other than Silicon Valley.
Israel

China is home to 227 unicorns and six of the world's ten largest unicorns. It
483 was ranked 14th in the global startup ecosystems compared to 27th in the
previous year according StartupBlink 2020 ecosystem report.
China

Japanese startups funding grew almost 5 times over the period 2013-2019.
25 Startups raised $4.1 billion, topping the amount raised by companies
through IPOs $3.6bn, in 2019.
Japan
Singapore has over 42,000 startups, making up about 9% of companies
there. Talented workforce, technological innovation, government
21
assistance, low startup costs and location benefits make Singapore an
Singapore attractive startup destination.
Stockholm has the highest number of unicorns per capita of any city
outside of Silicon Valley. The country has produced a great number of exits
44
for startup founders and investors. The returns from these exits have
Sweden resulted in a surge in angel investing and serial entrepreneurs.

Dutch startups have created over $50 billion in value since 2013. They
22
raised about $1.7 billion from VCs across 281 deals in 2019.
Netherlands
French startups raised about $4.8 billion in venture capital funding in 2019;
almost three times the amount raised in 2015. Government is pushing
32
investors to provide growth capital to startups to help create more
France unicorns; it is targeting 25 unicorns by 2025, from 7 in 2019.

German startups received about $7.3 billion funding in 2019. There are 12
33 digital hubs in addition to the cities of Berlin and Munich that are adding
value to the startup ecosystem.
Germany
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Priorities for Expansion: Established Ecosystems

Ecosystem
Country Highlights
Value ($B)

Investments in startups exceeded $3.3 billion in 2019. Government

39 launched the K-Unicorn Project in Jan 2020 to support 1,000 potential
unicorn candidates in the future.
Korea

Priorities for Expansion: Emerging Ecosystems & Our Geographic Footprint

India Indonesia Switzerland Finland Spain

Malaysia Portugal Estonia Turkey UAE

Poland Cambodia Vietnam

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VI. TEAM

A. MANAGEMENT TEAM
Johann’s focus is on aggressive global fund-raising, structured startup incubation
and IPO’s with focus in disruptive technologies. His primary aim is to increase
market valuation of unique business investments; creating ‘IPO-ready’ businesses
that are positioned for accelerated growth and success. He has co-founded and
invested in companies relating to Technology, Real Estate & Property
Development, Construction, Mining, and Defense.

Johann Marx
Founder

Dr Wong’s forte is in sophisticated financial modelling, IPO’s and business model

development. Specialist in corporate turn-around, revenue streams development,
cash flow management and mergers and acquisitions. Dr Wong has trained over
5,000 startup entrepreneurs on more than 10 continents in his Miracles of Capital
IPO Training Program.

Dr Jeh Shyan Wong

Co-Founder

Tom has worked with and for senior political leadership internationally and is
experienced across a broad spectrum of countries across Africa, the Middle-east,
EU and America’s. He has extensive international business experience ranging
from hospitality, property, information technology and defense and has served as
a founder, director, CEO and chair on various boards.

Tom Marx
Co-Founder

Glenn is an energetic American entrepreneur, with extensive experience in

International business. He has worked in the defense and intelligence sector as
well as logistics and distribution. His primary focus the last several years has been
as a corporate executive helping with the rebirth of one of the world’s most iconic
brands.

Glenn Hill
Co-Founder
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Brink de Villiers career in the TV and entertainment industry spans over two
decades. Having worked on numerous local and international productions, Brink
has developed a keen eye for visually appealing story telling. His television work
includes productions across most genres including sport, politics, business,
children animation and drama. Brink has won several awards for his production
work including the Gold Indian Media award for the TOP 10 cricket commercial.

Brink de Villiers
Co-Founder

Sharad has extensive experience in M&A, investment banking operations, and

research services, having worked with companies including JPMorgan, Rabobank,
and Bank of America. He has led multiple teams and trained over 200 IB analysts.
He has worked on domestic and cross-border transactions across sectors in India
and the US. Recently, he has been working as an independent consultant
providing startup financial & strategic advisory services.

Sharad Gupta
Co-Founder
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B. ADVISORY BOARD
Clark retired as a four-star general after 38 years in the United States Army, having
served in his last assignments as Commander of US Southern Command and then
as Commander of US European Command/ Supreme Allied Commander, Europe.
He graduated first in his class at West Point and completed degrees in Philosophy,
Politics and Economics at Oxford University (B.A. and M.A.) as a Rhodes scholar.

Clark has served in a number of significant staff positions, including service as the
Director, Strategic Plans and Policy (J-5). He was the principal author of both the
US National Military Strategy and Joint Vision 2010, prescribing US warfighting for
General Wesley K. full-spectrum dominance. As Supreme Allied Commander Europe he led NATO
Clark forces to victory in Operation Allied Force, a 78-day air campaign, backed by
Board Advisor ground invasion planning and a diplomatic process, saving 1.5 million Albanians
from ethnic cleansing. His awards include the Presidential Medal of Freedom,
Defense Distinguished Service Medal (five awards), Silver star, bronze star, purple
heart, honorary knighthoods from the British and Dutch governments, and
numerous other awards from other governments, including award of Commander
of the Legion of Honor (France). He has also been awarded the Department of
State Distinguished Service Award and numerous honorary doctorates and civilian
honors.

Willie has vast technology and general business experience. He worked for
IBM for 23-years in various technical, systems engineering, marketing and
business transformation positions before joining the executive
management team. He served in numerous executive positions including
that of managing director of IBM South Africa. During his time at IBM,
Willie mainly worked in South Africa, but also spent time at IBM
laboratories and corporate head offices in Europe and the United States.

Willie Scholtz After a personal meeting with Nelson Mandela in 1996 and an invitation to
Board Advisor head up a joint crime combatting initiative between the South African
government and senior business leaders, Willie resigned from IBM and
became the first CEO of Business Against Crime South Africa. One of his
focus areas was the end-to-end transformation of the criminal justice
system at a national, provincial, and local level. This involved the strategic
alignment of all stakeholders and business and process transformation of
police investigation, forensic services, prosecution, adjudication, and
incarceration.

After completing his committed five-year term at Business Against Crime,

Willie was recruited by a major South African bank where he was part of
the top leadership team with responsibility for the integration of several
banks into one organisation. He also held the position of executive head
for national banking and technology operations and group programme
management. After six years with the banking group, Willie was again by
mutual agreement assigned to lead a joint government and business
executive team under the auspices of the South African cabinet, apposition
from which he retired in 2018.
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Parallel to his main employment, Willie also served on several company

boards as a non-executive director and member of several governance
committees.

Career Summary:
• IBM (23 years in systems engineering, marketing, and executive
management).
• Business Against Crime South Africa (five years fulltime and 17 years in
a non-executive capacity)
• Nedbank Ltd (17 years)
• The IQ Consulting Group – independent chairman.
• SBV Services (Pty) Ltd – independent director
• Legal Aid South Africa – independent director and member of the
board audit and executive committees.
• South African Banking Risk Information Centre (SABRIC) – independent
director and member of the audit and risk committee.
• Law Society of South Africa – member of the internal audit and audit
and risk committees.

Experienced consultant and senior strategic advisor with over twenty-five years of
experience advising large Government organizations that include DoD, OSD, DOT,
DOJ, CIA, FAA, US Navy, USAF and FBI. Served as an internal senior strategic
advisor to senior management during tenures with McDonnell Douglas, DARPA,
the Department of the Navy, and National Commissions, to include Presidential
Commission on Women in the Military, Presidential Commission on Critical
Infrastructure, BRAC-2005 and National Commission on the Structure of the Air
Force. Kathleen has managed strategic initiatives for DoD leadership concerning
Battlefield Command and Control, prior to the Iraqi War. $300M in critical C2
Dr. Kathleen Robertson programs moved from services to Joint Forces Command for interoperability. She
Board Advisor is currently advising governments and corporate clients, US and international, on
strategies concerning cyber security and counterterrorism initiatives.
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VII. FINANCIAL ROADMAP

Financial Roadmap
We plan to raise a total of $152 million across six funding rounds till 2026.

Financial Roadmap
USD Million
800.0
G’t Funded USA
600.0
400.0
200.0
-
Seed Series A Series B Series C Series D IPO
Amount Raised ($ Million) 1.3 6.8 12.0 22.0 40.0 70.0
Equity Valuation (pre-money) 6.3 38.6 81.0 170.1 357.1 750.0
Equity Valuation (post-money) 7.5 45.3 93.0 192.1 397.1 820.0
% equity issued 20.0% 17.5% 14.8% 12.9% 11.2% 9%

Investment Ask
G’t Funded is raising USD 1,250,000 Equity in a Seed round of funding for a 20.0% Equity Position.

Investment Size / Lot

20 Lots of $62,500 each are made available to select and qualified investors.

Funds Allocation (Seed Funding)

Capital raised would be used to fund
• Application development costs: Launching MMP and maturing our product
• Marketing and onboarding efforts: Hiring a marketing team, and advertising and promoting our
brand to onboard users
• General administrative and operating expenses

Seed Stage Investor Returns

We are targeting a pre-money valuation of approximately $750 million by November 2026 (proposed IPO)
for our business. Seed investors’ forecasted return is approximately $80.8 million by time of IPO or Exit; a
forecasted Investor Return Multiple of 64.6x.

100.0 Seed Round Investor Returns

80.0
60.0
USD Million

40.0
20.0
-
Seed Series A Series B Series C Series D IPO
Equity Valuation (post-money) 1.5 7.5 13.1 23.5 43.2 80.8
Return MultiplierInvestment
Round 6.0 10.5 18.8
Return Multiplier 34.5 64.6
Seed 1.3 6.0x 10.5x 18.8x 34.5x 64.6x
Series A 6.8 2.1x 3.7x 6.8x 12.7x
Series B 12.0 2.1x 3.8x 7.1x
Series C 22.0 2.1x 3.9x
Series D 40.0 2.1x
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VIII. COMPETITOR LANDSCAPE

A. Equity Funding / Crowd Funding platforms

1. AngelList
HQ: San Francisco, CA│ Founded: 2010 │Type: Venture Funding/ Syndicates

AngelList was founded in 2010 by serial entrepreneur Naval Ravikant and Babak Nivi as an online
introduction board for tech startups that needed seed funding. AngelList now operates three business
units: AngelList Talent, Product Hunt, and AngelList Venture.

AngelList Venture is a fundraising platform for early-stage businesses. The online platform allows startups
to connect with investors and raise funds through syndicates of accredited investors lead by notable angel
investors. The Company states that it has helped over 10,000 investors deploy over $1 billion across over
3,600 startups through its Syndicates and Venture Fund products. In Oct 2020, there were 4,300 venture
funds & syndicates operating on AngelList with an AUM of $2.2 billion. The Company’s website also states
that 36% of top-tier U.S. VC deals were funded by investors through AngelList Venture.

AngelList Talent operates a job platform that enables users to search and apply for jobs offered at startups.
AngelList Jobs connect talents with startups, with over 35,000 recruiting companies, more than 2.3 million
candidates and 5 million registered users. It claims to have built teams of over 100,000 startups.

In 2016, AngelList acquired Product Hunt, the platform where people vote up or down on startup
products. for a reported $20 million. Product Hunt allows makers and marketers to launch their products
or services and get in touch with their first real users.

AngelList has raised a total of $26.2 million in venture capital financing to date. Their latest funding was
raised on Mar 9, 2015 from a Series B round.

2. SeedInvest
HQ: New York, NY│ Founded: 2012 │Type: Equity Crowdfunding

SeedInvest was founded by Ryan Feit and James Han in 2012 as a startup investing platform providing its
members access to vetted investment opportunities. Its founders were involved in consultation with the
U.S. Securities and Exchange Commission (SEC) and the United States Congress for the passing of the JOBS
Act. The JOBS Act included provisions that permitted online equity crowdfunding.

SeedInvest was the first equity crowdfunding platform to open up to the other 98% of Americans who
were previously restricted from investing in startups. SeedInvest screens and vets deals before allowing
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them to take advantage of the JOBS Act exemption permitting General Solicitation. The Company
mentions that it accepts only about 1% of startup applications that apply to raise funds.

SeedInvest also operates a venture fund that is currently investing $200,000 alongside each company that
successfully raises capital on SeedInvest under Regulation D. The fund is targeting investments in 50
companies over the next two years.

Seedlnvest platform has over 300,000 investors who have invested over $200 million on the platform
across over 200 startups.

The Company is a registered broker dealer and earns fee based on the funds raised by the Companies. It
only charges if a particular fundraise is successful. SeedInvest pays upfront costs related to escrow set up,
legal review, due diligence, and filing fees. It charges a flat $10,000 for these costs at closing. Additionally,
it charges 7.5% placement fee and 5% equity fee (on the same terms as the round) on funds raised through
SeedInvest. SeedInvest also charges the investors, a 2% non-refundable processing fee (up to US $300)
per investment.

Circle, the payments startup backed by Goldman Sachs, announced the acquisition of SeedInvest in March
2019. There were rumors in Feb 2020 that Circle is seeking a buyer for SeedInvest as it plans to focus on
new initiatives relating to USDC and stablecoins.

SeedInvest has raised a total of $11.4 million in venture capital financing prior to the acquisition by Circle.
Their latest funding was raised on Jun 1, 2016 from a Series B round (estimated).

3. Crowdfunder
HQ: Los Angeles, CA │ Founded: 2012 │Type: Equity Crowdfunding

Crowdfunder is an equity crowdfunding platform for sourcing and funding high-growth ventures. It helps
startups raise money primarily from Pre Seed to Series A rounds. The platform allows marketing and
engagement however, the actual transaction/ transfer of money is not handled on it.

Crowdfunder’s VC Index Fund, launched in 2016, aimed to provide investors with access to a much
broader spectrum of investment opportunities. The fund was planning to invest in 300 early-stage deals.

Crowdfunder platform has over 12,000 individual & institutional investors as members and over 36,000
startups. The platform has funded over 100 companies and the total fund flow has exceeded $160 million.

The platform allows a Company to create a private deal room with the company information and
documents for free. The fundraising plans start at $299/month.
Crowdfunder has raised a total of $5.0 million in venture capital financing. Their latest funding was raised
on Jun 1, 2016 from a Series A round.
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4. EquityNet
HQ: Salt Lake City, Utah │ Founded: 2005 │Type: Equity Crowdfunding

EquityNet is a subscription based platform that provides a virtual hub for entrepreneurs and accredited
investors to connect. It does not directly facilitate the exchange of funds between the businesses and
investors. Along with its crowdfunding platform, EquityNet also offers cloud software that allows
companies to build a business plan that is viewable to investors.

EquityNet does not pre-screen businesses before allowing them onto the site.

The Company claims that it has helped over 100,000 individual entrepreneurs connect with investors,
lenders, incubators, government support entities, and other members of the entrepreneurial community
to plan, analyze, and fund privately-held businesses. Entrepreneurs across North America have raised over
$300 million in equity, debt, and alternatively sourced capital on the platform.

Companies can sign up with EquityNet and publish their business profile for free. Companies need to
subscribe to one of the three packages, one-time cost, to share the business plan with investors and access
other value-added features. The packages are priced at $900, $2,500 and $25,000.

EquityNet has raised a total of $2.1 million in venture capital financing. Their latest funding was raised on
Jul 26, 2016.

5. Fundable
HQ: Powell, OH │ Founded: 2012 │Type: Equity Crowdfunding and Rewards based funding

Fundable operates a crowdfunding website where it connects companies with investors. The companies
can choose a “Rewards” based fundraise or and “Equity” based fundraise. Rewards-based raises allow
startups to provide an item of value in exchange for a capital commitment. Equity based fundraise lets
Companies offer their shares directly to accredited investors in exchange for funding commitments.

Fundable states that $615 million of funds have been committed on its platform.

Companies are able to set their profile for free using Fundable’s profile builder. However, to initiate a
fundraising campaign, the companies need to pay $179 per month. Fundable also offers a premium
package for a one-time payment of $2499 which connects the startup directly with the accredited
investors the company believes will be the most receptive to the startup’s pitch.
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6. WeFunder
HQ: San Francisco, CA │ Founded: 2012 │Type: Equity Crowdfunding

WeFunder was founded by serial entrepreneurs Nick Tommarello, Mike Norman, and Greg Belote in 2012.
WeFunder is one of the largest companies offering equity crowdfunding for non-accredited investors in
the US. According to the Company, it had about 44% share of the US Reg CF Market. The startup incubator
Y Combinator backed WeFunder during its development and launch. Most of the startups that have done
fundraising on WeFunder are alumni of Y Combinator.

The Company’s platform connects startups to over 650,000 registered investors on their site.

About 470 startups have collectively raised over $171 million on WeFunder. The approximate amount
raised under different Federal Laws included, $125 million under Regulation Crowdfunding, $36 million
under Regulation D and $10 million under Regulation A+.

The Company screens companies for signs of fraud however, does not determine who can or can’t raise
funds on its platform. WeFunder used to have a monthly subscription model for $195, which it has now
discontinued. The Company now collects 7.5% fee for every successful fundraise on the platform. The
fundraise is considered successful only if the startup fundraising goal is met or exceeded; partial
fundraises are cancelled. WeFunder charges about 1.5% transaction fee to investors.

Since founding, the Company has raised over $10.8 million from about 1,000 investors.

7. MicroVentures
HQ: Austin, Tx │ Founded: 2009 │Type: Crowdfunding

MicroVentures operates as a full service investment bank offering a broad range of private market
investments. It is also the first broker/dealer in the U.S. to help startups raise capital in exchange for
equity. MicroVentures specializes in Regulation Crowdfunding, which is open to any investor. They also
offer various other investment alternatives like Reg D, which are open to accredited investors, and
secondary offerings in established companies. The Company also occasionally offers investment funds.

The Company’s portfolio of funded companies, include Birchbox, Bonobos, Cloudera, Instacart, and Lyft.

MicroVentures platform has over 110,000 investors. The platform has funded over 400 companies and
the total fund flow has exceeded $220 million.

MicroVentures is not free to register for all companies. It is a selective platform, where companies need
to submit an application to be listed on their platform, which is then evaluated and reviewed. The
Company states that it only accepts less than 5% of the applications submitted. The Company takes a 5%
CONFIDENTIAL

fee from investors and a 5% fee from the issuing company. It also charges 10% in carried interest. All
investments are made through its platform.

MicroVentures has raised a total of $3.4 million in venture capital financing. Their latest funding was raised
on Jan 10, 2017, from an equity crowdfunding round.

8. StartEngine
HQ: Los Angeles, CA│ Founded: 2014 │Type: Equity Crowdfunding

StartEngine was founded by Howard Marks, co-founder of Activision, and Ron Miller in 2014. It is a
crowdfunding and securities offering platform that helps companies raise capital by utilizing exemptions
from registration under the Securities Act of 1933.

StartEngine’ has acted as intermediary for offerings by 561 companies, raising a total of $115.6 million on
its platform. The platform has over 275,000 registered investors.

StartEngine charges 7%-12% of the total capital raised for Regulation Crowdfunding offerings (based on
the method of investment), an additional 2% in equity, as well as $10,000 in deferred revenue that it
collects when the offering is complete.

The Company raised over $8.3M at a $119M valuation in its last Regulation A+ offering, which closed in
March 2019. In its current Regulation A+ offering, the Company raised about $19 million in capital from
12,101 investors at a valuation of $221 million in Oct 2020.

9. NetCapital
HQ: Boston, MA │ Founded: 2014 │Type: Equity Crowdfunding

NetCapital is an equity crowdfunding platform that allows anyone to invest into startups and growth stage
companies. The Company also has an affiliation with a broker-dealer to offer Reg D investments as “Side-
by-Side offering” to accredited investors.

NetCapital is backed by a range of entrepreneurs and business leaders including: Jason Robins, co-founder
and CEO of DraftKings, Ivan Seidenberg, former chairman and CEO of Verizon, Alan Matthews, founder
and chairman of Rapid7, and James Schmidt, former manager of the $4B John Hancock Financial Industries
Fund.

NetCapital has formed a strategic partnership with Techstars, a worldwide network that helps
entrepreneurs succeed. The platform makes available select companies that investors will be able to
invest companies alongside Techstars.
CONFIDENTIAL

The Company does not pre-screen/ select companies, however, it does perform limited due diligence (
“100-point inspection”) to ensure compliance with SEC filings. NetCapital charges the offering company,
an engagement fee as well as a success fee of 4.9% of the amount raised.

In Aug 2020, the Company announced that it would be merging with ValueSetters, an advisory firm that
helps private companies raise capital online. The total consideration for NetCapital is about $20 million
paid in shares of ValueSetters common stock. The transaction would broaden the networks of both the
companies. NetCapital will be able to access ValueSetters’ digital marketing expertise and strategic
advisory services, as well as ValueSetters' team of former investors.
CONFIDENTIAL

B. Freelance Service Provider Marketspace

1. Upwork
HQ: Santa Clara, CA│ Founded: 2015 │Type: Public │Market Cap: $5.8 Bn

Upwork is the world’s largest online global marketplace that enables businesses to find and work with
highly-skilled freelancers. The Company’s platform provides clients access to quality talent with over 8,000
skills across over 70 categories, such as content marketing, customer service, data science and analytics,
graphic design, mobile development, sales, and web development.

Independent professionals as well as agencies are able to offer freelance services on Upwork to other
individuals, small businesses and Fortune 500 companies.

The Company had over 145,000 core clients in 2020 (core clients are the ones that spent at least $5,000
in aggregate since they began using the platform). Upwork had a marketplace revenue of $338.2 million
and an adjusted EBITDA of $14.0 million in FY 2020. In 2020, Upwork had $2.5 billion of gross services
volume (GSV). In March 2020, there were about 833,000 registered freelancers across over 180 countries
on Upwork.

Upwork charges a fee for every successful job on its platform. Freelancers pay a fee ranging between 5%
to 20 %, depending on the transaction volume. Additionally, the company offers membership plans to its
business customers, charging a monthly fee of $49.99 and $849 (plus processing fees) respectively.

2. Fiverr
HQ: Tel Aviv, Israel│ Founded: 2010 │Type: Public │Market Cap: $8.2 Bn

Fiverr is a freelance service marketplace that helps employers find talent for their digital projects. The
platform has catalogue of over 300 categories of productized service listings, called ‘Gigs’, across eight
verticals, including graphics & design, digital marketing, writing & translation, video & animation, music
& audio, programming & tech, business, and lifestyle. Each ‘Gig’ has a clearly defined scope, duration and
price, along with buyer-generated reviews.

People looking to hire freelancers can find and purchase productized services, with prices ranging from
$5 to thousands of dollars. Service buyers include businesses of all sizes and service sellers include diverse
group of freelancers and small businesses from over 160 countries.

Fiverr’s other value-added products include (a) And.Co, a platform for online back office services to assist
freelancers with invoicing, contracts and task management (b) Fiverr Learn, an online learning platform
with original course content in categories such as graphic design, branding, digital marketing and
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copywriting, and (c) ClearVoice, a subscription based content marketing platform for medium to large
businesses.

In FY 2020, Fiverr platform enabled $699.3 million of GMV from 3.4 million active buyers. Fiverr had
revenue of $189.5 million and an Adjusted EBITDA of $9.1 million for FY 2020.

The Company generates revenue primarily through service fees and transaction fees. Fiverr charges a 20%
service fee from the seller of services and a 5% transaction fee from the buyer.

3. Peopleperhour
HQ: London, UK│ Founded: 2007│Type: Private

Peopleperhour is an online marketplace that connects small businesses and freelancers. The platform was
founded with an objective to help startups and small businesses hire talented temporary resources for
projects and help them stay lean and flexible while they grow. Businesses are even able to hire freelancers
locally for services other than web-based projects.

The platform has connected over 1 million business and freelancers and has paid over $175 million (£135
million) to the freelancer community.

Freelancers pay a fee ranging between 3.5% to 20%, depending on the transaction volume on
Peopleperhour.

Peopleperhour has raised a total of $10.5 million in funding over 4 rounds. The last funding was raised in
Oct 2012 from Index Ventures.

4. Guru
HQ: Pittsburgh, PA │ Founded: 1998 │Type: Private

Guru was founded in 1998 as an online clearing house for high tech workers seeking short-term contracts.
The Company offers four flexible contract options for payments: fixed price, hourly, task-based or
recurring.

The platform has almost 2 million freelancers and about 800,000 employers. Guru has paid over $250
million to the freelance community across about 1 million invoices. It lists over 500,000 freelancers in
Programming & Development and about 400,000 in Writing & Translation services.

Guru has raised a total of $41 million in funding over 2 rounds. The last funding was raised in Nov 1999
for a Series B round with August Capital and Greylock as lead investors.

Guru charges a handling fee of 2.9% to employers and charges 5% to 9% of service fee to freelancers
based on their subscription plan.
CONFIDENTIAL

Johann Marx (Founder)

eMail: johann@gtfunded.com

Mobile: +1-706-761-3080