Search Engine Optimization:

2ND Lecture:
Sntechsol-SEO Batch-1:
Instructor: M Adnan Farooqi
Types of Keywords:

 Keywords are ideas and topics that define what your content is
about.

There are five types of keywords:

 Short tail (digital marketing) (two words)

 Long tail (digital marketing agency in USA) (3-5)
 Product keywords
 Branded (amazon) (SHOPIFY) (food Panda)
 Regional/Geographical Keywords (Country-Country)

Top level Domain and Hosting:

Domain:

A top-level domain is one of the domains at the highest level in the hierarchical
Domain Name System of the Internet after the root domain. 

Hosting:

An account on a computer (aka server) that can store and serve website files via
the Internet.

As an analogy, a domain is an “address” on the Internet. Hosting is the “land” or

space where your website files live.
Off Page SEO:

Off-page SEO refers to anything done outside of your website with the
potential to affect search engine rankings. Optimizing your site for off-page SEO
means you'll have to improve the way that both users and search engines see your
site in terms of credibility, authority, popularity and relevance.

Creating valuable backlinks

 Blogging
 Social Bookmarking
 Guest posting
 PBN Link

Social Media Marketing

 LinkedIn
 Facebook
 Twitter
 Instagram
 Pinterest
Local Listings:
 Google my business
 Foursquare
 Yelp

Web 2.0 sites list: (Blogging)

Web 2.0 sites for SEO are effective for taking your site to the top level in the search engine
results pages. In the web 2.0 submission, you have to share engaging content through blog
sites.

https://bizglide.in/high-da-pa-web-2.0-sites-list.php
Social Bookmarking:
 Social bookmarking is bookmarking a web page on your browser to read
later. They let web users keep track of your content.
 The social bookmarks tell search engine algorithms that your content is
valuable. They increase your authority and credibility. That improves
your ranking on keywords related to your business.
Social bookmarking sites links:
 https://www.thewebhospitality.com/social-bookmarking-sites-list/
 https://www.expert-seo-training-institute.in/blog/social-bookmarking-
websites-list/