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Crawling: Search engines send out crawlers to visit websites, collecting
information about content, keywords, images, and links by following links from one
page to another.
Indexing: The gathered website information is organized into an index, acting like
an organized catalog of all websites and their content.
Ranking: After you search, the search engine uses an algorithm to find relevant
websites from its index, considering content quality, links, and user intent to
determine relevance.
Showing Results: The search engine presents a list of websites it considers most
relevant, based on its algorithm's assessment of their helpfulness to you.
Quality Content Creation: Producing valuable, relevant, and informative content for
users.
Keyword Optimization: Using keywords naturally in content, titles, and meta tags.
On-Page Optimization: Optimizing HTML tags, images, and internal linking for better
user experience.
Link Building: Earning high-quality, relevant backlinks from reputable sources.
Guest Blogging: Writing guest posts for credible websites to showcase expertise.
Social Media Marketing: Sharing content on social platforms to engage with the
audience.
Mobile-Friendly Design: Ensuring a responsive and mobile-friendly website.
Keyword Prominence:
In one sentence: Keyword prominence involves strategically positioning keywords in
significant parts of the content for search engine recognition.
Keyword Proximity:
In one sentence: Keyword proximity assesses how closely related keywords are to
each other within the content.
Keyword Density:
In one sentence: Keyword density calculates the proportion of a keyword's presence
compared to the total content length
Informational – The searcher is looking for information, e.g., “who invented the
mouse.”
Navigational – The intent is to find a specific website, e.g., “facebook login.”
Commercial investigation – The searcher wants to buy a specific product but needs
to do more research, e.g., “ahrefs review.”
Transactional – Pure buying mode, e.g., “buy iphone 14.”
on page
Title Tag: The title tag is the main heading of a webpage that tells both users and
search engines what the page is about.
Meta Description: The meta description is a brief summary under the title in search
results, providing a sneak peek of the page's content.
Meta Keywords: Meta keywords were once used to indicate page topics, but search
engines largely ignore them now.
URL Optimization: URL optimization involves creating clean, descriptive, and user-
friendly website addresses.
Heading Tags: Heading tags (H1, H2, etc.) structure content and show its hierarchy,
helping search engines understand its organization.
Internal Linking and External Linking: Internal linking connects pages within your
own site, while external linking connects your site to others, both helping with
navigation and authority.
Anchor Text Optimization: Anchor text is the clickable text in a hyperlink, and
optimizing it with relevant keywords helps search engines understand the linked
content.
Plagiarism: Plagiarism involves copying content from other sources, which can harm
SEO and credibility.
Compression: Compression reduces file sizes, helping web pages load faster and
improve user experience and SEO.
Alt Text/Alt Tags: Alt text provides descriptions for images, helping search
engines understand their content.
Title: In SEO, "title" usually refers to the title tag, which is a crucial on-page
element.
Robots.txt File: A robots.txt file tells search engine crawlers which pages or
sections of a website they should or shouldn't crawl and index.
Page Load Time: Page load time refers to how long it takes for a webpage to fully
load, affecting user experience and SEO.
Canonical Tag: A canonical tag specifies the preferred version of a webpage when
duplicate content exists, preventing SEO issues.
Redirection (404, 301, 302): Redirection includes 404 (not found), 301 (permanent),
and 302 (temporary) redirects to guide users and search engines to the correct
pages.
W3C Validation: W3C validation checks if a webpage's HTML and CSS follow technical
standards set by the World Wide Web Consortium (W3C).
Open Graph Tag: An open graph tag provides social media platforms with information
about a webpage when shared, influencing how it appears on social feeds.
Structured Data: Structured data is code added to a webpage to help search engines
understand its content and display rich results, like star ratings or recipes.
Schema markup is a form of structured data added to web content to help search
engines understand its context and provide enhanced search results.
Social Bookmarking: Saving and sharing website links on social bookmarking sites to
enhance visibility and create backlinks.
Forum Posting: Participating in online forums by contributing to discussions and
including your website link in the signature.
Guest Blogging: Writing and publishing articles on other websites as a guest author
to gain exposure and backlinks.
Social Bookmarking: Saving and organizing web links on social bookmarking sites to
improve discoverability.
PageRank (1996): Introduced the concept of ranking web pages based on the number
and quality of backlinks they received.
Pigeon (2014): Enhanced local search results by providing more accurate and
relevant local business listings.
Core Updates (Multiple): Periodic broad updates that refine Google's algorithm to
improve overall search results quality.