As on 24/7/2024, I have conducted an initial audit for the website: https

://www.shobhituniversity.ac.in/

Please go through the following data and revert it for further clarification and more insights.
Lets start with the Audit:
• Domain age: 16 years, 4 months, 23 days.
• Your Domain expires in: 4 years, 7 months, 5 days.
• IP address: 185.61.154.38
• Server location: GB ENGLAND, Scothern
• Page rank: 0/10 (very poor)
[Lower page rank means that there are less chances of your
website to appear in SERPs.]
Page speed: LOW
Website speed is among the top-ranking SEO factors. Page with slow speed
tend to lower conversion rate and increase the bounce rate of the website.
• Mobile page speed: Captured at Jul 24, 2023, 5:09 PM
GMT+5:30
Desktop Page speed: Captured at Jul 24, 2023,
5:09 PM GMT+5:30
Mobile Friendliness:
XML Sitemap: Implemented
• Sitemap: Sitemaps inform search engines
about pages available for crawling. In its
simplest form, a Sitemap is an XML file that
lists URLs for a site along with additional
metadata about each URL. XML sitemap
should help search engines to crawl the site
more intelligently.
Robots Noindex: Not Implemented
• The robots meta tag lets you utilize a granular, page-specific
approach to controlling how an individual page should be
indexed and served to users in Google Search results.

• Wrong implementations of the Noindex directive can lead to

your content being effectively dropped from Google’s index.
URL Canonicalization: Implemented
• A canonical tag (aka "rel canonical") is a way of telling search
engines that a specific URL represents the master copy of a
page. Using the canonical tag prevents problems caused by
identical or "duplicate" content appearing on multiple URLs.
Knowledge panel: Available
Google Search knowledge panel –
Knowledge panels are information
boxes that appear on Google when
you search for entities (people,
places, organizations, things) that
are in the Knowledge Graph. They
are meant to help you get a quick
snapshot of information on a topic
based on Google's understanding of
available content on the web.
Blog Page: Available
• The ultimate goal in creating blogs is to drive as much traffic to your website as possible. When you
create a blog post this creates one more indexed page on your website, meaning it’s one more
opportunity for you to show up in search engines and drive traffic to your website. Creating content
regularly informs search engines, such as Google, that your website is actively updated and therefore
should be checked frequently to see what new content has surfaced.
• Importance of Internal Blog :

• Helps in creating backlinks for the website. Backlinks are also important SEO ranking factors.

• Add freshness to Google Index .

• Drive quality traffic to the website or category

• Helps in improving the keywords ranking associated with the category

• Facilitates Interlinking between the website pages. Interlinking between website pages helps in
increasing the average session duration and lower the bounce rate.
W3C markup validation: Failed (49 errors found)

• It is good practice to use valid HTML/XHTML markup as it

ensures that the search engines can read the website correctly
as well as it improves cross browser compatibility.

Broken Link: 1 broken link found

• https://cuet.samarth.ac.in/index.php/app/info/eligibility?q=SU
• Broken or dead links can negatively impact user experience,
search engine crawl rate and website traffic.
Meta Tags: "Top Private University in Meerut, UP - Shobhit
University, India“

Description Tag: "Shobhit University is the most popular

choice among students for degrees in engineering, management,
law, and many more fields. Visit the website for details.“
Social Media Indicators: Social Media presence is very LOW

High level of social activity increases domain authority and ability to rank higher,
helps search engines to find and index new content in real-time, provides indicators
for content authenticity and reader's engagement.
Thank You