A STUDY ON

“MARKET UNDERSTANDING AND CUSTOMER PERCEPTION

TOWARDS FLEX EASY PRODUCT ”
With Reference to
ASIAN PAINTS LTD- VIJAYAWADA
A project report Submitted in partial fulfillment of the requirements for the
award of the Degree of
MASTER OF BUSINESS ADMINISTRATION

Submitted by
KOSANA MINISWAR

REGISTRATION NO: 20501E0019

Under the guidance of

Dr. P. Adi Lakshmi M.B.A.,M.Phil.,Ph.D.,M.A.
Professor & Head of the
Department

DEPARTMENT OF BUSINESS ADMINISTRATION

PRASAD V POTLURI SIDDHARTHA INSTITUTE OF
TECHNOLOGY
(AUTONOMOUS)
(Affiliated to Jawaharlal Nehru Technological University, Kakinada)
KAANURU,VIJAYAWADA - 520 007
(2020-2022)
 CERTIFICATE

This is to certify that the project report titled “A STUDY ON MARKET UNDERSTANDING
“SAND CUSTOMER PERCEPTION TOWARDS FLEX EASY PRODUCT ” with reference to

“ ASIAN PAINTS LTD- VIJAYAWADA “ is submitted by K MINISWAR Registration No:

20501E0019, is a bonafied work carried out by him in partial fulfillment for the award of the
degree of Master of Business Administration by Jawaharlal Nehru Technological University,
Kakinada. This project work is neither nor presented for the award of any other degree.

PROJECT GUIDE HEAD OF THE DEPARTMENT

(Dr. P. Adi Lakshmi) (Dr. P. Adi Lakshmi)

EXTERNAL EXAMINER
 DECLARATION

I, K MINISWAR, here by declare that the project titled “ MARKET

UNDERSTANDING AND CUSTOMER PERCEPTION TOWARDS FLEX EASY
PRODUCT ” With Reference to “ASIAN PAINTS LTD –VIJAYAWADA”, is a record
of original work done by me in the Department of Business Administration, P.V.P
Siddhartha Institute of Technology, Kanuru, and submitted for the award of the Degree of
Master of Business Administration, as partial requirement of the award of the degree and
has not been submitted for the award of any Degree or Diploma, or other similar title to
any university or institution.

PLACE: VIJAYAWADA KOSANA MINISWAR

DATE : REDG.NO:20501E0019
s

ACKNOWLEDGEMENT

I would like to the take this opportunity to express my deep and profound
gratitude to the people concerned, who have helped me directly or indirectly in the
successful completion of this project. I express my sincere thanks to the respected
Principal Dr. K.Sivaji Babu, P.V.P Siddhartha Institute of Technology for giving an
opportunity to undertake the project work.

My thanks are also due to Dr. P. Adi Lakshmi, Professor and Head,
Department of Business Administration, P.V.P Siddhartha Institute of Technology,
for the valuable motivation and support extended for undergoing this project work
successfully.

I would like to thank all other faculty members of the Department of Business
Administration, P.V.P Siddhartha Institute of Technology, for the constant support
and suggestions extended during this period.

I am very grateful to B. VENKAT REDDY, Sales Manager in ASIAN

PAINTS LTD, in Vijayawada branch who gave permission to do this project.

KOSANA MINISWAR
REDG.NO: 20501E0019
 CONTENTS

CHAPTER – I Page No.

 Introduction 10
 Objectives of the study 13
 Need of the study 13
 Scope of the study 14
 Research Methodology 14
 Limitations of the study 18

CHAPTER – II
INDUSTRY PROFILE 19

CHAPTER – III
COMPANY PROFILE 26

CHAPTER – IV
THEORETICAL FRAMEWORK OF THE STUDY 32

CHAPTER – V
DATA ANALYSIS & INTERPRETATION 60

CHAPTER – VI
 Findings 90
 Suggestions 92
 Summary 93
 Bibliography 94
 LIST OF TABLES

S.NO. TABLE NO. NAME OF THE TABLE PAGE NO.

1 1 Expected return and standard deviation 52
2 2 Correlation coefficient 57
3 3 Return of HDFC 61
4 4 Return of ITC 62
5 5 Return of CIPLA 63
6 6 Return of RANBAXY 64
7 7 Return of COLGATE PALMOLIVE 65
8 8 Returns of companies 66
9 9 Standard deviation of HDFC 67
10 10 Standard deviation of ITC 68
11 11 Standard deviation of CIPLA 69
12 12 Standard deviation of RANBAXY 70
13 13 Standard deviation of COLGATE 71

PALMOLIVE
14 14 Correlation between HDFC & ITC 73

S.NO. TABLE NO. NAME OF THE TABLE PAGE NO.

15 15 Correlation between ITC & 74

COLGATE PALMOLIVE

16 16 Correlation between CIPLA & 75

RANBAXY

17 17 Correlation between CIPLA&HDFC 76

 18 18 Correlation between RANBAXY & 77

COLGATE PALMOLIVE

19 19 Portfolio return 84

20 20 Portfolio risk 88

21 21 standard deviation of companies 72

22 22 Correlation coefficient of companies 78

LIST OF FIGURES

S.NO. FIGURE NAME OF THE FIGURE PAGE NO.

NUMBER
 1 1 Greatest strategic and financial 35

opportunities
2 2 Portfolio management maturity 38
3 3 Building portfolio management 44

maturity
4 4 Risk and expected return 48

LIST OF GRAPHS

S.NO. GRAPH NAME OF THE PAGE

NUMBER GRAPH No.

1 1 Returns of companies 66
2 2 standard deviation of companies 72
3 3 Correlation coefficient of companies 78
4 4 Portfolio returns 85
5 5 Portfolio risk 88

CHAPTER -1
 INTRODUCTION

INTRODUCTION

1.1 THEORETICAL BACKGROUND OF THE STUDY:

Sales Promotion are activity centered advertising occasions whose design is to directly
affect the conduct of the company's customers.

An action intended to help the offers of an item or administration. It might incorporate a

publishing effort, free-example battle, offering unconditional presents or exchanging stamps,
organizing shows or displays, setting up rivalries with alluring prizes, transitory value
diminishments, way to- entryway calling, telemarketing, and individual letters on different
techniques". More than some other component of the limited time blend, deals advancement
is about "activity". It is tied in with fortifying clients to purchase an item. It isn't intended to
be instructive – a part which promoting is vastly improved suited to. Deals advancement is
normally alluded to as "Beneath the Line" advancement.

Asian Paints is certainly doing well for itself in the market with apt product segmentation
and positioning, occupying a major chunk of consumer share. Its marketing strategies are
effective, satisfying the consumers’ needs and maintaining its brand image as undoubtedly
one of the best in the industry. The company’s marketing campaigns strike the right note
with viewers and keep them interested in what they have to offer. Their Instagram presence
is quite strong and up to speed with digital media advances. All in all, Asian Paints has
evolved and maintained its brand quality and image very well. Although they could certainly
benefit from increasing demand by differentiating and branching out their services arm.

1.2 STATEMENT OF PROBLEM:

1. The study give a clear view regarding the brand awareness, advertisement and sales
promotion techniques.
2. Every organization needs to maximize its customer’s base and to retain it.
3. The present study is to find out the different and possible methods to attract the
customers towards the organization.
4. The study also focuses on the challenges being posed by different competitors.

1.3 NEED OF THE STUDY:

The study is to know how the company creates brand awareness, creates customer demand
and the customer perception towards Asian paints. Product research helps an organization
make products which are expected by the customers. This helps have an competitive
advantage and leadership position in the market. This research can help to refine new
product ideas as well as improve the existing products in the market.

1.4 OBJECTIVES OF THE STUDY:

The objectives of the study should be very clear. The objectives of a sales promotion
is to increase consumer demand,stimulate market demand,to get potential buyers to heed a
call to action, increase the size of purchases and improve product availability using media
and non-media marketing communications.
 1. To study the customer perception towards Asian paints.
2. To analyze how advertisement and sales promotion creates brand awareness.

3. To find out the promotional practices of Asian Paints.

4. To suggest few sales promotion techniques to improve the brand awareness

amongst customers.

5. To study the effectiveness of the sales promotional activity of Asian Paints.

6. To find out the customer opinion about the promotional activity of Asian
Paints.

1.5 SCOPE OF STUDY:

The scope of study includes to understand the relationship between customer and the
company. The study is helpful for the company to suggest few sales promotion
techniques to improve the brand awareness.

The success of the organisation is highly dependent on the sales. The organisation
has to implement the effective sales promotion to improve the sales to increase profits.
Sales promotional activity not only satisfy the organisational goal, it fulfils the customer
and helps in acquiring new customers. Building an effective sales promotion strategy
helps organisation in acquiring new customers to consume the product. The aim of sales
promotion is to introduce a new product in the market. This study attempts to assess the
promotional activities of the organisation.

1.6 RESEARCH METHODOLOGY:

 The study guide is purely and simply a framework for the collection and analysis of
information. The potential to improve the market and are used in scientific research to solve
the problem.

This is a possible method of disposal is one of exploration and discovery from the
research involves considering the best solution.

Meaning of research:

The method and technique that are used for conducting the research. Research
methodology is a systematic way of solving research problem. This methodology includes all
the stages of research such as research process, research design, data collection, data analysis,
data interpretation and data presentation.

Research Process:

This is the process of conducting entire research in such a way to solve the research
problem. It includes identification of problem conducting the research and interpretation of
the data and reporting.

RESEARCH DESIGN:

In this project descriptive research design is used. It includes surveys and fact
finding enquires of different kinds. The research is descriptive research model used for the
study. It's actually research the different types of data storage that exists in the current state
of affairs in the detailed description of the invention the main goal of the trial is included.
After the data storage function is described in a research problem and research design
begins.

Data Collection:
 Data collection is defined as the procedure of collecting, measuring and analyzing accurate
insights for research using standard validated techniques

DATA COLLECTION:

 Primary data
 Secondary data

Primary data

Preliminary information from study due to a particular inquiry or the investigator (researcher)
is collected by the one itself. Such data can be generated by the survey using Questionnaire.

Secondary data

On the other hand secondary data to be collected and someone else has already
passed, however, before the statistical process are encountered. Secondary data were
obtained from the company's balance sheet and income statements and financial
management of the information, text books, periodicals and other information in the annual
reports.

RESPONDENT PROFILE:

The sample size is selected for the study is 82 Retail Customers. The techniques of sampling
unit in this study is convenience sampling.

DATA ANALYSIS STRATEGY:

Analysis of the available data will be based on the financial management and statistics tools
and techniques. Mainly MS Office Excel package, test and descriptive statistics to carry on
guessing would like to use. The analysis of the companies involved in the selection of a
variety of business sectors from the companies' annual results of the comparison of technical
and fundamental analysis, which includes both.

STATISTICAL TOOL:

1.6.1 Simple percentage analysis:-

percentage analysis is the method to represent raw streams of data as a

percentage (a part in 100 - percent) for better understanding of collected data.
Simple percentage analysis method to solution to problem in observable balance in
opinion of the research population in answer to research question. The researcher
has the discretionary power to represent all the number as 1 (one) both in positive
and negative and operate on a new specimen sample three (3) with the researchers
inclusive.

1.6.2 Chi square Test:-

When we consider, the null speculation is true, the sampling distribution

of the test statistic is called as chi-squared distribution. The chi-squared test helps to
determine whether there is a notable difference between the normal frequencies and
the observed frequencies in one or more classes or categories. It gives the
probability of independent variables. Note:Chi-squared test is applicable only for
categorical data, such as men and women falling under the categories of Gender,
Age, Height, etc.

1.7 HYPOTHESES:

H0: Sales promotion method and Marketing strategies are effective to attract Retail Shop
customers,Flex shop Owners and End Consumers.
 H1: Sales promotion method and Marketing strategies are effective to attract Retail Shop
customers,Flex shop Owners and End Consumers.

1.8 LIMITATIONS:

 The study is only restricted to Vijayawada city.

 The findings of the study are exclusively based on the information provided
by the respondents.
 Some of them were not ready to respond for the questionnaire.
 Some times respondants may give false data, error data results in false output when we
perform statistical functions in Excel sheet.

1.9 CHAPTERISATION OF THE STUDY:

Chapter 1:

Statement of problem, Need for the study, Objectives, Scope of the study, Research
methodology, Hypotheses, Limitations, Chapter schemes.

Chapter 2:

SIndustry profile,Company profile, promoters, Vision, Mission, and Quality policy,

products / Services, Infrastructure facilities, Competitors, SWOT analysis, Future growth
and prospects, Financial statement.

Chapter 3:

Theoretical Framework of the study, Literature review with research gap.

Chapter 4:

Analysis and interpretation of the data with relevant tables and graphs.

Chapter 5:

Summary of findings, Conclusion and Suggestion.

CHAPTER-II

INDUSTRY PROFILE & COMPANY PROFILE

INDUSTRY PROFILE

Asian Paints Limited is a paint organization. Organizations take part in the matter of assembling,
selling and conveying items that give hues, coatings, home stylistic layout, washing fittings and
related administrations. The organization's business divisions are artistic creations and home
enhancements. The Home Improvement segment incorporates a shower fittings business. Its
geological parts are residential and global activities. The household division contains tasks of the
organization and its Indian auxiliaries and joint endeavors. It likewise makes a scope of hues for
extravagant and modern use. Its items are enhancements, straightforward fruition and merchants
for indoor dividers; Finishing surfaces, basic completion and plan outside of outer dividers; Wall
letters; Tree completes; Metal completion; Water sealing arrangements; Gloves, and painting
instruments and devices. It works in around 20 nations and has more than 30 fabricating offices
in more than 65 nations.
The market size of the Indian Paints segment was 170 billion dollars in esteem and it was part.
Regarding esteem, the industry ascended from 17% to 18% in the business, with a development
of 9% in YoY, over the most recent five years. The utilization of hues in India is 0.5 kg every
year contrasted with 22 kg in 1.6 kg in China and created economies. A lot of the world shading
market is just 0.6%.

The sloppy area directs about 35% of the paint showcase, and the consolidated segment
ascertains the equalization. There are around 2,000 units that have little and medium estimated
hues in the disorderly segment. Asian works of art (30% piece of the pie), ConsiNerorock (20%
piece of the pie), Burger artistic creations (19% piece of the pie) and ICI (12% piece of the pie)
are significant co-ordinated players.

Demand for paints comes from two broad categories:

 Decorators: Important pieces of fancy materials incorporate outside divider artistic creations,
inside divider canvases, wood completion and finish and groundworks, enhancements, for
example, cushions. 75% of the general shading market in India is brightening hues. Asian Paints
is a market head in this class. Importance for extravagant hues arises from home painting,
engineering, and extra display purposes. The interest for the celebration period (September-
December) is noteworthy weighed with different occasions. This segment is inestimable plus is a
high superiority exchange contrasted with the mechanical division.

 Industrial: Three noteworthy areas of the business fit in car coats, powder coats and defensive
coatings. KansiNerolak is the market chief in this class. Client businesses for modern canvases
are vehicle designing and customer durables. The Industrial Colors Department has more
innovation than the enriching area. The field of painting is the force of crude material, with 300
crude materials (30% petro-inferred items) associated with the generation procedure. Because of
the way that most crude fixings are oil based, the industry is gainful by mellowing in crude costs.
With a relentless decrease in extract obligations (up to 40% to 16% in five years) the
achievability of little units diminished drastically. Without the money saving advantage, these
units have thought that it was hard to rival their companions in the sorted out division. The
disorderly division is always losing piece of the overall industry to the sorted out area.

HOW TO RESEARCH THE PAINTS SECTOR (KEY POINTS)

 Supply

Popular for improvement and mechanical hues, request is depleted. The business is divided.

 Demand

The interest for extravagant hues relies upon the local location and the great rainstorm.
Mechanical shading request is identified with ventures, for example, auto, designing and shopper
providers
.
 Barriers to entry

The brand, conveyance organize, execution capital limit and innovation assume a basic job.

 Bargaining power of suppliers

Increment cost for the chaotic area nearness for the extravagant division. Most progressive
purchasers of modern artistic creations likewise limit the haggling intensity of the provider. So
the fringes in the enriching area are fine.
 Bargaining power of customers

High because of the accessibility of wide decision.

 Competition

In the two fragments, organizations in the composed area center around the brand building.
Higher rates are driven by intensity through item variety.

PROSPECTS:

 Consumer spending picks up a gigantic lift with the economy prepared to develop at 7.5%,
bringing about a more prominent interest for hues. Youthful Indians in India are an ever
increasing number of youthful Indians joining the work drive and have a lot of chance. The
pattern towards the nuclear family is appropriate for the shading business.

 Policy choices like GST, Infrastructure, and Power Sector Reforms are relied upon to proceed
in the close term, and the legislature is required to proceed with its program of progress. In the
event that these changes are actualized, it will give a superior impulse to the economy and the
shaded business.

 The improving painting area is relied upon to move to more prominent development. The
money related improvement given by the administration to the lodging division was an enormous
addition for the lodging part. This will profit the long haul significant players.
 The machine is also of interest for color, despite the absence of excitement increases is
required. This is the foundation that the venture on the ground. Local & worldwide car major car
paint production, for example, ConsiNerolak perfect for India and the Asian PPG on the market
for long distance plan. Extended modern shades of powder coat and excellent, especially in the
Court of requests, as shades of R & D Center request.

 Sooner rather than later, the FY 2019 is required to show up step by step in the information
cost. This expansion may influence industry benefits in the long haul, while the main concern
additionally influences development in the top line.

COMPANY PROFILE:

ASIAN PAINTS

A small partnership Indian firm founded Asian paints in 1942 when the industry was heavily
competitive and 2 marketing breakthrough pushed the firm into decorative segment and the 1 st
one was introduction of smaller sized paint cans later one was expansion and offering customers
quality paints.

Today Asian paints is one of the top company in paint industry and sells and produces twice as
much as other company in India.

Asian Paints Limited, together with its subsidiaries, manufactures, sells, and distributes paints
and coatings for decorative and industrial use in India and internationally. The company operates
in Paints and Home Improvement segments.
HISTORY
Today:

Asian Paints ornamental paint organization has the world's tenth biggest paint company. Asian
Paints for extra than dual the span of its adjoining competing. It’s one of India's most appreciated
organizations. With 27 producing destinations in 22 nations in 2500 SKU on Combined STP -
ETP and I2 - STM Explanation. BT Hewitt review, the Hindu Business Line is resolved to Best
Employer 2000 Bluest Blue Chips; ET BT study, the most appreciated organization in 2000 to
work. In agreement with the suggestions of BoazAllan Hamiilton, Asian Paint’s, Development,
elaborate & global sphere unit, rebuilding besides the selection of STM and ETP Technology.
Asian Paints brightening paint organization supposes to wind awake noticeably the 5thmajor on
the globe.

1967:

Asian Paints is India's driving paint organization in the universal rivalry develops.

1957 – 66:

The family-claimed organization is professionally overseen association will make the move.
Balmer Lawrie is a British organization Asian Paints for the goliath British-shading rejects the
organization's items. Asian Paints a great many banding together with merchants in residential
communities all over India sets out on a yearning grassroots battle.

1954:

Asian Paints amulet, Gathu insidious child, is conceived.

1945:

Asian Paints traces a income of 350,000 new advertising technique "to achieve purchasers in
little packs to the remotest corners of the nation."

1942:

H Champaklal have a little learning and extraordinary assurance Chokesii, Chimanal N Choksa,
Suryakanth C. Danii and Arvind R. Vakkil phoras Road, Bombay fabricate of paint on the
carport is found. He made his organization's Asian Oil and Paint Company 'She picked a name
aimlessly from the phone catalog.

Indian paint industry can be comprehensively partitioned into two portions

 Exterior and inside, wood hues and so forth., required in the enriching paints portion of
the divider.
 Automotive paints, and modern paints for the mechanical fragment of a circle.

As a component of the enlivening paint industry is the arrangement of an aggregate of roughly

75% and 44% share of market pioneer Asian Paints. Nerolac advertise pioneer in the mechanical
section.

Asian Paints enlivening section is fascinating to perceive how the hues have changed the way
toward purchasing the item. Paints are for the most part thought to be a low association item.
Previously, the brand's choice to the developer/temporary worker might be held and the basic
leadership handle than whatever is left of the house proprietor, house proprietor does not include
shading.

Asian Paints has also comprehended the necessity for brand working in the midst of the sixties.
However, by then, the association brands/sub-stamps in a wide range. The association's objective
of thing advancement and organization orchestrate, and managing the way of the
recommendation. Stamp Group and the complement on the provincial market. Asian Paints is a
prestigious portray craftsman RK Laskhman, who had made the mascot of Gattu.

The brand is a pioneer in the endeavors made amid the late sixties. In any case, the organization's
volume pioneer for the brand mind share, less then understood that it was not defended. The
brand is the aftereffect of the division embraced by the Group. Around then, the industry
mattakkerisuvudu, channel-driven crusades since it was driven by "sound judgment" to do. Amid
1983, the organization has attempted to reposition the brand a top notch mark. Asian Paints is a
top player in the business went for the organization's positions in the Corporate and begin the
battle. The goal was to redesign the high-edge premium item advertiser.

Corporate battle "Range of Excellence" was gone for expanding the significance of the brand in a
peaceful market. However, this advancement neglected to motivate clients and the organization
has no enthusiasm for the ware market is moving towards a market where the cost would have
thought it was critical qualification.

Along these lines, the crusade "Celebrate with Asian Paints' introduction to the world. There
were an assortment of various territories of the creativity and advancement battles. This officer
can viably Asian Paints mark value, improved and high-esteem mark itself. More than that, this
is a low contribution class in crusades with guaranteeing a passionate association with the brand.
The brand likewise has many sub-brands and sub-brands, Asian brands were brought under the
umbrella of the paint is being eliminated from the rest.
Toward the finish of the nineties the brand no longer must be rethought in light of the fact that
the real piece of the merriments throughout one's life. Many brands have gone to the celebration
after two seasons, the situating of the stage has turned out to be jumbled. More on shoppers'
buying conduct has changed. In the classification ending up noticeably less regular. Individuals,
home stylistic theme and inside is more critical for the relationship began. Shading decision is
winding up noticeably greater inclusion in basic leadership. Low-inclusion class, shading,
winding up plainly to a greater extent a solid contribution in the classification.

Brand likewise departed for a product redesign. Logo Singapore.The symbol was altered to more
costly single is a contemporary planned based Enterprise IG/outline of self-expression, the
innovation and the innovation was.

In this way the situating methodology of the introduction of O and M's been astonishing. Mark
knowledge about the general population and their homes and the homes which was to portray
living individuals. So "Haar Gharr Kucch Kehta Haii" decipher "Each home-based has level to
say." This operation laddering and the client as a top priority, the brand is an impeccable case of
interfacing with a more elevated amount. Brand is an exceptional brand of enthusiastic crusades
reinforced.

Ghar Taking a signal from the achievement of the crusade, the brand shade of Ownership. A
knowledge into each shading has a story to tell. Shading mirrors the current crusade and the
battle "Har Rang Hai Kuch Kehta" "Each shading has a story to tell," to decipher. The Institute
played a part in it and investigate new hues to the shade of the brand is not kidding about direct
research on hues.

Asian Paints is an extraordinary marking of the story and the brand is as yet developing
investigation
PROMOTERS:

Members of BOD DESIGNATION

.Mr..Ashwin Choksi .Non – Executive Chairman.
.Mr.Ashwin Dani .Non – Executive Vice Chairman.
.Mr.Abhay Vakil .Director.
.Mr.KBS Anand .Managing Director & CEO.
.Mr.Mahendra Choksi .Director.
.Mr.Amar Vakil .Director.
.Mrs.Ina Dani .Director.
.Ms.Tarjani Vakil .Chairperson of adult committee.

Asian Paints is India’s leading paint company with a group turnover of Rs 170.85 billion. The
group has an enviable reputation in the corporate world for professionalism, fast track growth,
and building shareholder equity. Asian Paints operates in 16 countries and has 25 paint
manufacturing facilities in the world servicing consumers in over 65 countries. Besides Asian
Paints, the group operates around the world through its subsidiaries Berger International, Apco
Coatings, SCIB Paints, Taubmans and Kadisco.

Asian Paints manufactures wide range of paints for Decorative and Industrial use.

In Decorative paints, Asian Paints is present in all the four segments v.i.z Interior Wall Finishes,
Exterior Wall Finishes, Enamels and Wood Finishes. It also offers Water proofing, wall
coverings and adhesives in its product portfolio.

VISION:
Clear Goals for a Clear Future

Asian Paints expects to land up one of the best five beautifying coatings organizations
worldwide by utilizing its mastery in the higher development developing markets.

MISSION:

To give paints according to showcase request, guaranteeing wanted level and nature
of client benefit.

QUALITY POLICY:

 We might give items and administrations that meet expressed benchmarks on time, each
time

 We might persistently enhance our procedures to comprehend changing client needs and
inclinations

 We acknowledge 0 defect in quality supreme and we might arrange our work practices to
carry out a vocation right the first run through, each time

 We are focused on nonstop change in quality in all business forms and might track such
change through quantifiable markers.
PRODUCTS AND SERVICES:

A two part epoxy adhesive with quick-

setting, clear adhesive that bonds a wide
range of materials. Its transparency
property makes it usable adhesive in
visible applications. Experience fast speed
bonding in just five minutes of open time.

Here is a general purpose glue that

comes with innovative design & user
friendly packs. It can be used to bond
various substrates like craft paper,
cardboard, chart papers and various
other craft related items.
 A type of adhesive with high strength
and low water absorption compared to
standard epoxy adhesives. It offers good
structural bond for heavy loads across
many surfaces and for a wide range of
materials. Delivers extremely high bond
strength within just 5 hours on drying.

Low viscosity adhesive for difficult-to-bond

materials that require uniform stress
distribution and strong tension and/or shear
strength. The product provides rapid
bonding of a wide range of materials,
including metals, plastics and elastomers.
Assured Quality High Strength for
clamping, Trugrip Super Masking Tape is an
adhesive that is specially designed to be used
in a wide range of painting, brushing and
spraying applications. These masking tapes
are suitable for clamping during woodwork
and for masking a variety of substrates.

A 2-in 1 solution, Trugrip Masking

Tapes is usable by painters and
carpenters both as it is suitable for a
variety of substrates and woodwork. It
is designed to be used in a wide range
of painting, brushing and spraying
..applications.
A two-part adhesive consisting of an epoxy
resin and hardener that has twice the pot life
after mixing. It's a promising product with
higher strength that ensures maximum adhesion
for a wide range of materials with easier and
more convenient mixing.  
 Toluene-free solvent-based, synthetic rubber
adhesive which provides extra strong tack
for bonding. Asian Paints- Trugrip Xtreme
is environmental friendly- it does not
contain benzene and other substances that
are harmful to human health and
environment.

AREA OF OPERATION:

The company operates in nineteen nations.