Module 2 PM Interview Questions DrNancyLI

How To Sell Yourself
Hiring Manager’s Advice
Copyright 2021 Dr. Nancy Li International LLC. All rights reserved.

CELEBRATION!!!
The Behind-the-Scenes Success Story
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Introduction
I am going to show you how to say
it to impress the hiring manager.
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UFC Fight
Would you buy the ticket?
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G.R.A.I.L. Framework
Growth
Reason
Action
Impact
Learning
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Growth & Transformation
Before: I worked for xxx, as a product manager (job title) in 2017 (time), I was
responsible for xxx, my client was (a big scope) xxx, however, xxx went wrong
After: in 6 month (time), I was promoted, problem was solved, customers are
happy.
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Reason
● Why this is an important things to
address
● What will happen if the problem do
not get addressed?
● What will happen without YOU?
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Reason: Why is it an important issue?
● Important project in school?
● How did you show this is important?
● Difficulty?
● How does it impact customers?
● 1-2 sentence
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Reason: What will happen if it’s not addressed?
● Project delay?
● Customer satisfaction?
● Lost of revenue?
● 1 sentence
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Reason: You
● What special about you in this example?
● What happens without you?
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Action: What Did You Do?
● Step 1, 2, 3
● Who is involved?
● 2 Sentences per step
● 1 summary
● 1 supporting point
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What’s The Impact?
Three Types of Impact
1. Stakeholder improvement: more $

2. Customer satisfaction: award, no. of customers
3. Organizational improvement: efficiency
4. 1 sentence
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What’s The Impact?
1. Find number
a. 20 more customers
b. 100% satisfaction
c. Product launched
d. Enter new market
e. $ Revenue
2. Award
3. Promotion
4. Executive Presentation: present to senior leadership and teach other
teams 14
Learning
1 sentence
Applicable to general audience
Even better: applicable to the

interviewer
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Typical Mistakes
● Wasn’t answering the questions directly
● Went into dirty details
● Didn’t pause and think hard
● Didn’t answer questions as if you are a
leader, but workbee
● Spent all 3 actions talking about tech
details, but communication and
planning
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Tell Me A Time When You Had A Conflict With
Others
● Disagreement
● Flexible, collect fact on your side
● Understand the other person’s point
view
● Provide what he needs based on his
point of view
● Communicated through 1:1 or xxx
● Result:alignment
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Tell Me A Time When Things Didn’t Go As Planned
● Example: low daily active user
● Actions:
○ Data
○ Customer
○ Redesign
○ What I learned : high-level learning
● Key: only one sentence describing the

failure, emphasize on how you recovered
from it, what you have learned.
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Tell Me A Time When You Repositioned A Product
Example: not making sales
Actions:
● data-drive analysis
● Proposal
● MVP
● Socialize idea
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What If I Don’t Have Enough Stories
Conflict with engineers, designers, bosses...
Project 1
Failure stories
Project 2
Launched a product, prioritization, ambiguity
Project 3
Stakeholder management, leadership
Project 4
Customer empathy
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PM Behavioral Interview
Questions
Hiring Manager’s Advice

Introduction
I am going to show you how to
match your experience for product
manager interviews
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Before You Start...
1. Research The Company
2. What are the top three
responsibilities you will be doing
3. What are the top three capabilities
they are looking for
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Research The Company
1. Product offering
a. What do they sell, what problem do they solve
2. What’s their value/company mission

a. E.g. FB bring the world closer
3. What’s their latest news?

a. Future plan, market entry? New customer
4. What are they proud of?

5. What’s their funding situation (Techcruch.com)
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Why This Company
Rely on your research
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What Makes You Qualified For This Job?
1. Product experience
2. Technical skills
3. Soft skills
4. Some personality
2 sentences per statement.
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Concise Framework
3 Bullet points
2 Sentences Per bullet point
1 Summary
1 Supporting point
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Tell Me An Example Of Taking A Product From
Concept To Execution
Concept
● Competitors
● Alternative solution
● Customer interview
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Define Problem To Solve
● What challenges they are facing
● What’s your proposal?
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Design MVP
● MVP 1
● MVP 2
● What have you learned from MVP and

turn to next version of product
● KPI
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Product launch
● Business model
● Pricing
● Sales & Marketing
● Customer care
● Product life cycle

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Impact
Opened the new mark
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Launch Framework
1. Summarize the three phases quickly
a. There are three phases in product launch, ideation, MPV, and launch. I will
walk you through each phase
2. Dive into 3 sentence description for each phases
a. Ideation:why(pain point), who(customers), others solutions
b. MVP: how to evolve and idea, build with engineers, and test with customers
c. Launch: work with sales and marketing, how many people have used it? How
much money have you made? What’s the impact?
3. Refer to module 3 in details
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Framework For Personality and Job Focused
Questions
1. Come up with 3 bullet points
2. Put the summary of each bullet point as the first sentence
3. Do a personal story/rational as the second sentence
4. Two sentences per bullet point
5. If it’s trap questions, such as what’s your weakness, then give 1 bullet
point
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What Sets You Apart From Other Candidates
1. Tech+ Business
2. Experience in launching impressive product
3. Deep customer insight
4. Worked on product design
5. Lead an engineering team
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Why Do You Want To Be A Product Manager?
1. Problems are you excited to solve
2. Unique thing about the responsibility of the job
3. Customer empathy
4. Leadership opportunity
5. Your personality
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What Do You Like Most and Least About Product
Management
● 3 reasons for liking the most: two sentences per reason
● 1 reason for liking the least: focusing on how you recovered from it
● Never say thing that’s against the nature of PM, such as “not liking
conflicts”, “not liking documentation”, “not liking working with engineers”
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What’s Your Strength and Weakness
Concise Framework
3 Strengths
1 Weakness
Over- strength = weakness
How did you improve your weakness and turn it

into a strength
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Why Do You Want To Work In E-commerce Industry?
Something Unique about the industry
For example,
Fast-paste
See impact to consumers right away
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Why Do You Want To Work For FB?
Talk about the value of the company
The problem they are trying to solve
Transformation they are proud of
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What Do You See Yourself In The Next 2/5/10
Years?
Master of XXX in 2 years
Leader of XX in 5-10 years
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How Do You Handle Pressure?
See. Example
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Questions For Employers
1. First round interview question:
What’s the top 3 qualifications you are looking for in the candidate
2. Second and third round questions:

● What’s the company’s culture?
● What do you like and not like about the company?
● What do you not like about the company?
● What’s the biggest challenge the company is facing?
● What’s the two year plan of the company?
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Homework
Answer all the questions to PM Interview Question Database
Find a mock interview partner in the slack channel
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Dr Nancy Li www.drnancyli.com
nancy@drnancyli.com
@drnancyli
ranxingnancy
https://www.youtube.com/c/drnancyli
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How To Sell Yourself

Hiring Manager’s Advice

Copyright 2021 Dr. Nancy Li International LLC. All rights reserved.

1. Stakeholder improvement: more $

Applicable to general audience

Even better: applicable to the

● Key: only one sentence describing the

Copyright 2021 Dr. Nancy Li International LLC. All rights reserved.

2. What’s their value/company mission

3. What’s their latest news?

4. What are they proud of?

2 sentences per statement.

2 Sentences Per bullet point

● What challenges they are facing

● What’s your proposal?

● What have you learned from MVP and

● Sales & Marketing

● Product life cycle

Opened the new mark

Over- strength = weakness

How did you improve your weakness and turn it

Something Unique about the industry

See impact to consumers right away

The problem they are trying to solve

Transformation they are proud of

Leader of XX in 5-10 years

2. Second and third round questions:

Find a mock interview partner in the slack channel

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