S C M S J o u r n a l o f I n d i a n M a n a g e m e n t , July - September 2 0 1 5 94

Employee Retention Enablers:

Generation Y Employees
M. Aruna and J. Anitha

A Organisations face a daunting challenge in retention of Generation Y workforce in a vulnerable, uncertain, complex and
bAb ambiguous (VUCA) situation. Their parental brought up, sense of get-now attitude and immediate gratification culture,
s s 24*7 technological connections has all facilitated the Gen Y to adhere to sky rocketing expectations from the workplace.
This study identifies the significant factors for retaining Gen Y, namely, mentoring, career development, job satisfaction,
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inclusive style of management, work environment and nature of working style. Descriptive statistics, correlation, and
r r regression analysis were used. The study implies that organisations have to redesign mentoring support and work
a ac environment retention strategies..
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Keywords : Generation Y, Employee Retention, Enablers, Mentoring, Work Environment

O
rganisations in today’s scenario confront
challenges in managing and retaining employees.
Employee retention is a process of making
employees to stay with the organisation. Employee retention
is the responsibility of the employer to retain their best
employees, if not the organization will lose the star performers
(Gurumani, 2010).Generally Gen Y is not loyal to the company
but they are loyal to the job. Retaining Gen Y employees in
today’s corporate scenario has become a phenomenal task
M. Aruna
for the organisations in this VUCA scenario. The generation
PhD Scholar Y are those who are born in the period 1980 – 2000. Gen Yers
PSGR Krishnammal College for Women are also known as Millennials, Next Gen, Dot com generation,
Peelamedu Net generation, Digital natives, Sunshine generation and a
Coimbatore – 641 004. number of other terminologies that denote their newness
Email: yeswecanwin_india@yahoo.com and lifestyle. These young employees are rejuvenating
every institution of modern life, from the workplace to the
Dr. J. Anitha marketplace, from politics to education, and down to the
Associate Professor basic structure of the family.
PSGR Krishnammal College for Women
Peelamedu Gen Y possesses significantly different characteristics from
Coimbatore – 641 004.
previous generation and high expectations of immediate
Email: anithaj@grgsms.com

A Quarterly Journal