A PROJECT REPORT ON

"TOPIC NAME"

A PROJECT SUBMITTED TO THE

UNIVERSITY OF MUMBAI

For partial completion of the degree of

Bachelor of Management Studies

Under the faculty of Management

By
Mr. Maroof Khan
UNDER THE SUPERVISION OF
Ms. Sonal Jain

CLASS: TYBMS ELECTIVE: Roll No:

REENA MEHTA COLLEGE OF ARTS, COMMERCE, SCIENCE &

MANAGEMENT STUDIES
BHAYANDAR (WEST), THANE-401101.
ACADEMIC YEAR 2021-2022
 A PROJECT REPORT ON

"Study of consumer behaviour in Retail v/s

Supermarkets in FMCG sector"

A PROJECT SUBMITTED TO THE

UNIVERSITY OF MUMBAI

For partial completion of the degree of

Bachelor of Management Studies

Under the faculty of Management

By
Mr. Maroof Khan
UNDER THE SUPERVISION OF
Ms. Sonal Jain

CLASS: TYBMS ELECTIVE: Roll No:

REENA MEHTA COLLEGE OF ARTS, COMMERCE, SCIENCE &

MANAGEMENT STUDIES
BHAYANDAR (WEST), THANE-401101.
ACADEMIC YEAR 2021-2022
 DECLARATION

I the undersigned Mr. Maroof Khan here by, declare that the work embodied in this
project work titled “Study of consumer behaviour in Retail V/s Supermarkets in
FMCG sector” forms my own contribution to the research work carried out under the
guidance of Ms. Sonal Jain is a result of my own research work and has not been
previously submitted to any other University for any other Degree / Diploma to this or
any other University.
Wherever reference has been made to previous works of others, it has been clearly
indicated as such and included in the bibliography.
I, here by further declare that all information of this document has been obtained and
presented in accordance with academic rules and ethical conduct.

Mr. Maroof Khan

Certified by
Ms. Sonal Jain
(Project Guide)
 CERTIFICATE

This is to certify that Mr. Maroof Khan has worked and duly completed his project
work for the Degree of Bachelor of Management Studies under the faculty of
Management in the subject of MARKETING and his project is entitled “Study of
consumer behaviour in Retail V/s Supermarkets in FMCG sector” under my
supervision.

I further certify that my entire work has been done by the learner under my guidance
and that no part of it has been submitted previously for any degree or diploma of any
University.

It is his own work and facts reported by his personal findings and investigations.

Principal Coordinator Project guide

Dr. (Mrs.) Satinder Kaur Gujral Ms. Sonal Jain Ms. Sonal Jain

Date-

Place-
 ACKNOWLEDGEMENT

To list who all have helped me is difficult because they are so numerous and depth is
so enormous.

I would like to acknowledge the following as being idealistic channels and fresh
dimensions in the completion of this project.

I take this opportunity to thank the University of Mumbai for giving me chance to do
this project.

I would like to thank my Principal, Dr. (Mrs.) Satinder Kaur Gujral for providing
the necessary facilities required for completion of this project.

I take this opportunity to thank our Coordinator Ms. Sonal Jain, for her moral
support and guidance.

I would also like to express my sincere gratitude towards my project guide Ms. Sonal
Jain, whose guidance and care made the project successful.

I would like to thank my College Library, for having provided reference books and
magazines related to my project.

Lastly, I would like to thank each and every person who directly and indirectly helped
me in the completion of the project especially my Parents and Peers who supported
me throughout my project.
 EXECUTIVE SUMMARY

(YOU WILL WRITE YOUR OWN EXECUTIVE SUMMARY THIS IS JUST

AN EXAMPLE, YOU SHALL NOT COPY PASTE THE SAME)

Marketing is "the activity, set of institutions, and processes for creating,

communicating, delivering, and exchanging offerings that have value for customers,
clients, partners, and society at large”. Marketing is the science of choosing target
markets through market analysis and market segmentation, as well as understanding
consumer behaviour and providing superior customer value. The organization and
coordination of the activities of a business in order to achieve defined objectives.
Management consists of the interlocking functions of creating corporate policy and
organizing, planning, controlling, and directing an organization’s resources in order to
achieve the objectives of that policy. The techniques and materials used by those who
are involved in the promotion of goods and services are known as MARKETING
TOOLS. Most business that need to sell their goods or services to the public will
make extensive use of various marketing tools, such as market research and
advertising to help further their success. Consumer behaviour, also called as consumer
psychology, is a branch of applied psychology, marketing and organizational
behaviour. It examines consumers' decision making processes and ways in which they
gather and analyse information from the environment. See the consumer behaviour
article for an overview. With reference to this context, this project has been prepared
to put a light on customer satisfaction in Retail vs Supermarkets. This project is
completely based on market research of Retail vs Super markets. Under this research,
we have taken sample size of 161. On the basis of that we have assessed the level of
Customer Satisfaction of Retail vs Super markets. Then after we have formulated
Conclusion and recommendations to improve their strategy for customer retention: -

1. Quality product rendered to customers.

2. To attain customer satisfaction.

3. To reduce the price of brand so sales can be boost up.

4. To advertise their product which is socially accepted.

 5. To advertise their product through prominent celebrity.

Index

Chapter No. Topic Page No.

CHAPTER 1 INTRODUCTION 1
1.1 1
1.2 2
1.3 5
1.4 7
1.5 9
1.6 11
CHAPTER 2 RESEARCH METHODOLOGY 40
2.1 Statement of problem 40
2.2 Objectives of study 40
2.3 Scope of study 40
2.4 Universe of study 40
2.5 Nature of study/type of research 41
2.6 Sample of study 41
2.7 Time dimension 41
2.8 Data collection method 42
2.9 Techniques used for data presentation 42
2.10 Limitations 43
CHAPTER 3 LITERATURE REVIEW 44
CHAPTER 4 DATA ANALYSIS, PRESENTATION AND 47
INTERPRETATION
CHAPTER 5 CONCLUSION AND SUGGESTIONS 60
BIBLIOGRAPHY AND ANNEXURE 63

THE BELOW CONTENT SHALL NOT BE PRINTED IN THE BLACKBOOK

In the above table, CHAPTER 1, CHAPTER 2, CHAPTER 3, CHAPTER 4 and

CHAPTER 5 the main heading shall remain the same. Sub-points can be changed
under CHAPTER 1 and CHAPTER 2.

Under CHAPTER 1: INTRODUCTION you have to write your own sub-points

depending upon your topic.
Under CHAPTER 2, BLUE COLOUR INDICATES: You have to select the sub point
as it is and form your own content under those sub-points. Please note Limitations
under the CHAPTER 2 means limitation of the project and not the topic