Public Relations

Quiz #6

Group No.: 1
Group members’ names: HE Vansak, CHHEM Chhengvon, CHAN Kimmey, CHHENG
Laisun

Answer the following questions using your own words.

1. What are the 3 tips for creating a PR brochure?
2. What are the 6 components of of a PR brochure?
3. Wht are the 5 tips to making your news newsworthy? Brieftly explain each one.
4. What are the 5 tips for a successful Public Relations campaign?
5. What are the 6 Characteristics and 7 Components of a PR Plan That Works?

Answer
1. The 3 tips for creating a PR brochure are:
● Make a brochure that reflects your company's image.
● Make a brochure that will make the news.
● Make a brochure that stands out among the competition.
2. The 6 components of of a PR brochure are:
● About ID like logo and company name
● Your company info; your mission; your goal
● The reason for the brochure.
● Why that reason is important to the reader.
● Next steps (calls to action).
● Contact information.
3. The 5 tips to making your news newsworthy:
1. Connection. Provide clear information to the audience about your company data and
development to reach the target from the audience.
2. Organize. When you want to launch a new product, you should immediately publish it to
impress your customers because if you delay it it will make customers feel bored.
3. Importance. Provide important information related to your company to the customer and
also think about the truth of the story.
4. Closeness. To get closer with the customer a and make them feel like home.
 5. Elevation. If your story is complicated to the celebrity or company , the information should
be relevant and the main character will make it famous and readable. Think of who you
choose to send press releases , letters and stories.
4. The 5 tips for a successful Public Relations campaign:
● Be smart, with tactics to promote the goals
● Be educated, at this point you need to know everything's internal and external of the company
clearly.
● Be creative, make different ways to reach the goals but easy and special from others.
● Be integrated, a special part that we need to learn how to respond to customers in effective
ways and respect.
● Be attentive, use different topics to post online such as education topics.
5. The 6 Characteristics and 7 Components of a PR Plan That Works:
● • Researched: It is a Planning that thought about victory of company and researching by
powdery. It should show a clear understanding of your company's business objectives. It
should show a clear understanding of your company's business objectives
● • Focused: Once you have established your goals and objectives, make sure the PR plan
works towards, They. "Once you set the direction [of your PR plan], every effort you make
should move you go for it or are abandoned
● • Creative: Each company will have a different PR plan and that is required. Your PR
team or PR agency works towards creating a unique plan that will work for your current
goals. And status. Previous strategies, even for a single company, may not work in your
current plan. Every PR campaign is different and deserves its own creativity.
● • Integrated: All departments are relationship and supported. PR plans do not process.
Without the help of the whole company.
● • Holistic: . Moffitt and Gehrt write that this means your PR plan recognizes the time
between Important new announcements from your company to ensure that mindshare is not
lost when there is little information Share. It is encouraged by many PR and marketing
professionals that you send information all the time not. Just when there is big information to
share. (This does not mean sharing information like new sales. Hosts in the lobby, but as
information you can generate information in relation to the community.) Companies often
allow momentum to slow down between important posts by losing the visibility they have
striven to create.
● • Realistic: It just depending on only budget but it main related to decision if you aim
high ensure that your budget less than it so very thing is risking. One more thing your
company need timeline for making your plan if you forecast wrong timeline your decision
will Feld own.
● 2-
● Introduction: It is analyzing of situation of company, industry, and marketing
analysis. Company need particular about the problem and making up as planning in order to
find out why was happened?
● Objectives and Goals: It is a target or where that company fixing.
● Target Audiences: the company limited its goal already for making the target market
or company wants to invest wants company need. Audience is target of company mean that
strategy market and activity limited base on audience will successful relationship with them.
● Strategies: It define the strategies and planning to get achieved company goal. We
need to use the way that procure to your goal like vehicle, social media, advertising, celebrity
endorsement etc. It is a part of success target.
● Activities: It need innovation and more effort. It is a place the need to descript about
yourself or your audience what will make your project, must make sure your thinking ensure
that your customer understand or clearly from our project.
● Implementation and Evaluation: you must be responsibility and practice your
planning and latest is take instrument to survey your planning in order valuate your success.
qualitative research methods such as surveys or focus groups, or the effects of using a vehicle
you choose to use in the strategies section.
● Budget: must be stick means that every thing is not spending all please again and
base on type of expenditure, which one of expenditure should or not spending. It does not
every project or planning is successful either so you need proper planning, research,
creativity, integration, and thoroughness can help your plan get off on the right foot.
●