Republic of the Philippines

CAMARINES SUR POLYTECHNIC COLLEGES

Nabua,Camarines Sur

College of Business Management

OUTLINE FOR THE TOURISM MARKETING PLAN

(Midterm requirement and Exam)

Part 1
I. Introduction
II. Background of the Plan
III. Objectives
IV. Target Market
V. Marketing Strategies
a) Product
b) Price
c) Promotion
d) Distribution
VI. Timetable
VII. Budget
VIII. Conclusion

Note
 Kindly refer to the Chapter 13
 8 members per Group
 Submitted on last week of October

Prepared by

SHARMINE OROSCO-NUÑEZ
Instructor