PROGRAM OUTCOMES THAT ARE ADDRESSED BY THE COURSE ON MICRO PERSPECTIVE OF TOURISM

AND HOSPITALITY

Program Course Topics Performance Action

Outcomes Outcomes Indicators Indicators
a. Articulate and Forecast Tourism Planning and Demonstrate full- Opportunity
discuss the latest possible Development grasps of the for
developments in impacts and  Impacts of tourism planning Development
the specific field trends that will Tourism and development. (O)
of practice. affect the  Planning in
tourism and Tourism Industry Conduct an
hospitality  Roles and industry interview
industry Responsibilities and implemented
in Planning plans and projects
 Relationship of the department
between tourism of tourism in the
planning and local government
tourism in Isabela based
development on the tourism
 Roles of planning and
Government and development
the Private principles.
Sector in
Tourism
Development
b. Effectively
communicate
orally and in
writing using
English, Filipino,
mother tongue
language, and
appropriate
Foreign Language
required by the
industry.
c. Work
effectively and
independently in
multi-disciplinary
and multi-
cultural teams.
d. Act in
recognition of
professional,
social, and
ethical
responsibility.
e. Preserve and
promote “Filipino
historical and
cultural heritage”
(based on RA No.
722)
f. Demonstrate Label the Psychology and Sociology Demonstrate deep Opportunity
knowledge of functions of of Tourism understanding of for
tourism industry, the different  Travel the Maslow Development
local tourism tourism and Motivations Hierarchy of (O)
products and hospitality  Maslow Needs, motivation
services. sectors and its Hierarchy of of travel, its types
correlation to Needs of travelers and
one another  Types of different niche
and Travelers markets.
demonstrate  Niche Markets
the psychology Apply this theory
and sociology Transportation Sector to needs for
of tourism  Nature and travel.
Characteristics
 Cruise Tourism Demonstrate full-
 Aviation Industry grasps the sectors
 Management, of tourism and
Organizational hospitality
Structure, industry and how
Planning these sectors
 Employment correlate with
Opportunities each other
and
Qualifications Advocate the
functions of each
Accommodation Sector
sector by
 Nature and
preparing an
Characteristics
infograph and how
 History of
different sectors’
accommodation
job processes can
 Types and
avail by the
classification of
student future
Hotels
career
 Management,
Organizational
Structure,
Planning
 Employment
Opportunities
and
 Qualifications
Food and Beverages
Sector
 Nature and
Characteristics
 History of Food
and Beverages
Service
 Types of
Restaurants
 Management,
Organizational
Structure,
Planning
 Employment
Opportunities
and
Qualifications
Attractions and Activities
Sector
 Nature and
Characteristics
 Recreation and
Leisure
 Theme Parks
Management
 Management,
Organizational
Structure,
Planning
 Employment
Opportunities
and
Qualifications
MICE (Meeting,
Incentive, Conventions
and Exhibitions) Sector
 Nature and
Characteristics
 Types of events
 Festival Tourism
 Management,
Organizational
Structure,
Planning
  Employment
Opportunities
and
Qualifications
Travel Trade Sector
 Nature and
Characteristics
 Travel Agencies
 Tour Operator
 Management,
Organizational
Structure,
Planning
 Employment
Opportunities
and
Qualifications

g. Interpret and
apply relevant
laws related to
tourism industry.
h. Observe and
perform risk
mitigation
activities.
i. Utilize
information
technology
applications for
tourism and
hospitality.
j. Manage and Create a basic Marketing and Demonstrate deep Opportunity
market a service- marketing plan Promotion of Service- understanding of for
oriented business using the oriented Businesses marketing and Development
organization. marketing mix  Uniqueness of promotion of (O)
in matching Tourism service-oriented
customer and marketing business
the product.  Market profiling
 Market Create and design
Segmentation marketing mix
 Marketing Mix graph with the
 Product Life establishments
Cycle visited for the
 Promotional semester
Strategies
  Promotion and
Communication

k. Demonstrate Design a Scope and Structure of Demonstrate deep Opportunity

administrative management Tourism and Hospitality understanding of for
and managerial process of Organization the scope and Development
skills in a service- each tourism structures of (O)
oriented business sector in the Destinations tourism and
organization. tourism Management hospitality
industry Organization organization,
different
businesses in
tourism and
hospitality
industry and
managing
destination
organization
l. Prepare and
monitor industry
specific financial
transactions and
reports.
m. Perform Outline the Employment Design a infograph Opportunity
human capital qualifications Opportunities of different for
development needed for businesses in Development
functions of a every Qualifications Required tourism and (O)
tourism-oriented employment for Tourism and hospitality and
organization opportunity Hospitality identify the job
for each opportunities and
tourism sector. its qualification so
that students are
knowledgeable to
the job
opportunities
waiting for them
n. Utilize various
communication
channels
proficiently in
dealing with
guests and
colleagues.
o. Produce food
products and
services
complying with
enterprise
standards.
p. Apply
management
skills in F&B
service and
operations.
q. Perform and
provide full guest
cycle services for
front office.
r. Perform and
maintain various
housekeeping
services for guest
and facility
operations.
s. Plan and -
implement a risk
management
program to
provide a safe
and secure
workplace.
t. Provide food
and beverage
service and
manage the
operation
seamlessly based
on industry
standards.

COURSE CONTENT

STUDENT CONTENT/TOPICS ASSESSMEN LEARNING METHODS REMARK

LEARNING T ACTIVITIES AND S
OUTCOMES STRATEGIES
Describe the Psychology and Oral Illustration and Learning
various Sociology of Tourism Recitation Presentation. Circles
theories of  Travel Illustrate the
motivation that Motivations Reflection tourism Lecture and
contribute to  Maslow structure Discussion
tourism and Hierarchy of Activity based on
hospitality Needs travel Group
industry  Types of motivation to Dynamics
Travelers Maslow
Acquire  Niche Markets Hierarchy of
understanding Needs to
of travelers’ different types
motivation of travelers to
niche markets
Construct
profiles of
various
travelers

Describe
knowledge on
motivation that
can be used in
tourism and
hospitality
product
development

Demonstrate
understanding
of what
motivates the
different kinds
of travelers
Explain Scope and Structure of Oral Group Learning
organizational Tourism and Recitation Interview and Circles
communication Hospitality presentation.
Organization Reflection Look for a Lecture and
Differentiate travel agency Discussion
internal and Destinations Activity in the area,
external Management check its Group
communication Organization organizational Dynamics
structure,
Interpret interview, its
formal and manager and
informal discuss each
communication function to the
channels classroom.
Familiarize
oneself with
the
organizational
structure of
management

Acquire
learning on
scopes of
tourism and
hospitality

Explain the
scale of
tourism and
hospitality

Appreciate the
organizational
structures of
hospitality

Acquire
knowledge
about
destination
management
organization

Explain the
various
functions of
destination
management
organization in
tourism
industry

Identify
function of
destination
management
organization in
hospitality
tourism sectors
Appreciate the
contribution of
destination
management
company in the
promotion of a
destination

Enumerate the
various
business
operations
involved in the
destination
management
Trace the Transportation Sector Recitation Observation Learning
evolution of  History of Report. Visit Circles
transportation Transportation Observation the different
and travel  Nature and Report transportation Lecture and
Characteristics modes within Discussion
Discuss the  Basic Elements Quiz Cauayan City
historical of and provide an Brainstormin
development Transportation Assignment observation g
of transport  Employment list.
systems Opportunities 1. Airline Group
and s Dynamics
Explain the Qualifications 2. Shippi
selection of  Cruise Tourism ng
transport mode  Aviation Lines
Industry 3. Railwa
Discuss the role ys
if international
rail
transportation

Identify the
reasons for the
growth and
decline of ship
travel

Explain the
importance
and scope of
the bus/motor
coach industry

Describe the
impact of
private car
ownership on
the tourism
industry

Enumerate the
dynamics of
the world wide
car rental
industry

Discuss the role

of the airline
industry in the
development
of tourism
Cite the history Accommodation Recitation Observation Lecture and
of the Sector Report. Discussion
accommodatio  Nature and Observation Research/ Visit
n or lodging Characteristics report any type of Video Clip
industry  Types of accommodatio watching
Accommodatio Quiz n within Metro
Describe the ns Manila and Brainstormin
different types  Management, Assignment provide your g
of Organizational report.
accommodatio Structure, Project
ns Planning
 Resorts and Periodic
Explain the Time Sharing Examination
organization of  Employment
the lodging Opportunities
industry and
Qualifications
Discuss the
management
methods in the
lodging
industry

Differentiate
chair
accommodatio
n operations
from referral
groups

Explain he
hotel
terminology

Discuss the
hotel
profitability
and
profitability
ratios

Calculate the
hotel’s
breakeven
point

Explain the
accommodatio
n reservation
and promotion

Discuss the
linkages
between hotels
and airlines
Trace the Food and Beverages Oral Observation Lecture and
history of the Sector Recitation Report. Discussion
food and  Nature and Research/ Visit
beverage Characteristics Group any type of Group
industry  Categories of Observation accommodatio Presentation
Food Service Report n within Metro
Describe the  Types of Food Manila and
different types Establishment Quiz provide your
of restaurants  Management, report.
Organizational Assignment
Explain the Structure,
importance of Planning
franchising to  Employment
the restaurant Opportunities
industry and
Qualifications
Discuss
restaurant
profitability
and calculate
food cost
percentage,
gross profit,
and average
guest check

Calculate the
restaurant’s
breakeven
point

Explain the role

of the menu in
a restaurant’s
success

Differentiate
airline catering
from
restaurant
catering

Discuss
restaurant
promotion
Describe the Attractions and Recitation Observation Lecture and
nature and Activities Sector Report. Visit Discussion
scope of tourist  Nature and Quiz an attraction
attractions Characteristics and submit a Learning
 Forms of Assignment report circle
Explain the Recreations regarding its
evolution of and Leisure Group attractions and Brainstormin
tourist  Types of Observation activities. g
attractions Attractions Report
 Management,
Define and Organizational
clarify tourist Structure,
attractions Planning
 Employment
Differentiate Opportunities
theme parks and
from amuse Qualifications
parks

Discuss the
main issues in
the
management
of tourist
attractions

Clarify the role

of technology
in tourist
attractions

Explain the
future of
tourist
attractions

Describe the
International
Association of
Amusement
Parks and
Attractions
Explain the MICE (Meetings, Recitation Research Lecture and
meaning and Incentives, Work. Discussion
importance if Conventions and Quiz Research on
the MICE Exhibitions) Sector the internet Learning
industry  Nature and Assignment the major Circle
Characteristics events in the
Describe the  Definition of Research tourism
evolution of M.I.C.E. industry.
the MICE  Management, Periodic
industry Organizational Examination
Structure,
Clarify the Planning
difference  Employment
between Opportunities
meeting, and
incentives, Qualifications
conventions, -
and exhibitions

Discuss the key

players in the
MICE industry

Describe the
emerging
trends in the
MICE industry

Explain the
employment
opportunities
in the MICE
industry
Identify and Tourism Sector Recitation Infograph. Lecture and
explain the  Nature and Create an Discussion
nature and Characteristics Reflection infograph
characteristics  Linking about the Demonstratio
of different Concept Quiz different n
sectors in  Management, attached
tourism Organizational Assignment agencies of the Group
Structure, Department of Presentation
Explain the Planning Tourism and
different  Ancillary its functions.
linkages and its Service
importance of Providers
tourism sectors  Employment
Opportunities
Discuss the and
organizational Qualifications
structure,
management
and planning
activities of
different
tourism sectors

Enumerate the
different
ancillary
service
providers

Enumerate the
employment
opportunities
and
qualifications in
different
tourism sectors
Define Marketing and Recitation Group Lecture and
marketing Promotion of Service- Presentation. Discussion
oriented Businesses Reflection Create a
Clarify the  Uniqueness of marketing plan Demonstratio
uniqueness of Tourism Quiz of selected n
tourism marketing tourist
marketing  Market Assignment destinations Group
profiling and present to Presentation
Explain the  Market the class.
importance of Segmentation
marketing  Marketing Mix
orientation,
market  Product Life
segmentation, Cycle
and product  Promotional
life cycle to Strategies
tourism  Promotion and
marketing Communicatio
n
Discuss the
elements of
the strategic
marketing
process
Define planning Tourism Planning and Recitation Group Project. Lecture and
Development Visit a selected Discussion
Explain the  Impacts of Periodic tourist
reasons for Tourism Examination destination Demonstratio
tourism  Planning in and create a n
planning Tourism Quiz tourism
Industry planning and
Discuss the  Roles and Assignment development
consequences Responsibilitie of selected
of inadequate s in Planning Project tourist
or poor  Relationship destination
planning between
process tourism
planning and
Compare tourism
tourism in development
developed  Roles of
countries with Government
that of and the Private
developing Sector in
countries Tourism
Development
Clarify the roles
and
responsibilities
of tourism
planning

Explain the
barriers to
planning

Analyze the
tourism
planning
process
Determine the
relation
between
tourism
planning and
tourism

Explain the
roles of the
public and
private sectors
in tourism
development

Describe the
characteristics
of individual
tourism
development
projects

Discuss the
steps in the
tourism project
evaluation and
analysis
systems

Clarify the role

of government
financing
incentives in
tourism
development

Analyze the
private sector
financing for
tourism
development