2020 SaaS Trends Report

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but Waste is Growing

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SaaS Apps Reign Supreme Across Departments,  
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SaaS Trends 2020
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Table of Contents
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📖 INTRODUCTION: ABOUT THIS REPORT
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About the Cohort of Companies
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📈 OVERALL TRENDS IN SAAS SPEND AND USAGE
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🤝 THE SAAS GRAPH: A BETTER WAY TO UNDERSTAND THE SAAS DATA MODEL
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🗑 SAAS WASTE: NEARLY DOUBLING YEAR OVER YEAR
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🌎 ALL DEPARTMENTS RUN ON SAAS

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SaaS Decentralization Continues
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Some Departments are More Reliant on SaaS than Others
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💼 Business Ops
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🤝 Sales
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😃 Customer Support
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💻 Engineering
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📣 Marketing
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* DevOps
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+ Product
🔒 IT & Security
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⚖ HR
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💵 Finance
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Additional takeaways for departments

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⛏ CATEGORY DEEP DIVES

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☁ Public Cloud
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🖼 Design Apps
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By funding
By location
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ABOUT BLISSFULLY 
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🔬 BREAKING DOWN THE TOP 100 APPS
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🔑 KEY TAKEAWAYS FOR SAAS ECOSYSTEM STAKEHOLDERS
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HOW SMALL BUSINESS, MID-MARKET, AND ENTERPRISE DIFFER
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📖 Introduction: About this Report
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At Blissfully, we’re focused on the ways companies use software-as-a-service
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(SaaS) to power business productivity, growth, and success. Each year, we release
Blissfully SaaS Trends Reports based on proprietary data from thousands of
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companies around the world.
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SaaS is now the gold standard for businesses, from old-school accounting firms to
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bleeding-edge artificial intelligence startups, and from small family-owned shops to
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large multinational corporations. The usage of and demand for SaaS products has
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grown dramatically over the years, and we see this trend continuing in 2020 and
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beyond.
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Our 2019 annual report uncovered two key trends: that app turnover was higher
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than employee turnover, with 39 percent of typical mid-size companies swapping

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apps between 2017-2018; and that the selection of SaaS apps was increasingly
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decentralized across departments.
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Our 2020 annual report analyzes over 10 years of SaaS spend and usage data from
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over 1,000 companies. We found that app usage across companies of all sizes is up
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around 30 percent year over year from 2018 to 2019. We also uncovered that the
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number of apps being used is up by around 30 percent. As app usage increases, so
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too has waste — duplicate subscriptions have increased by 80 percent, while

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orphaned app subscriptions are up almost 100% across companies of all sizes.
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These numbers indicate not only that SaaS continues to proliferate, but that proper
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SaaS management is still lagging and badly needed.

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Read on to dive deeper into our key findings for 2020, an inside look at how small,
medium, and large organizations are using SaaS apps, and core takeaways for SaaS
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builders, consumers, and investors to consider this year.

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About the Cohort of Companies
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Blissfully tracks billions of dollars in SaaS spend across thousands of companies,
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from small businesses to large enterprises.
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Blissfully’s users tend to be tech-forward, SaaS-first companies and early adopters,
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but we believe nearly all companies will look like this within the next five to 10
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years. In fact, according to our 2019 compliance report, in 2019, 68% of
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organizations said they are mostly or all SaaS-driven at this point, with nearly 23%
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saying they operate solely using SaaS apps today.
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The companies in this year’s report represent a sampling of Blissfully’s customers
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across three different organization sizes:
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• Small Business (AKA SMB), defined as a company with 1-100 employees
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• Mid-Market (AKA MM), defined as a company with 101-1000 employees, and
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• Enterprise, defined as having 1,000+ employees
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📈 Overall Trends in SaaS Spend  
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and Usage
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Compared to 2018, Blissfully found that overall spend per company on SaaS
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products is up 50%, which is impressive. However, it’s also worth noting that the
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growth rate appears to be slowing. This is not too surprising, given that the cohort
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represented here—early adopters of Blissfully—is likely maturing in their SaaS
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adoption and solidifying how they use it to run their businesses.
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However, we think there’s still a lot of room for growth outside of these early
adopters as well. As a result, we do expect that all companies will eventually be as
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invested in SaaS as this early adopter cohort.
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Diving deeper, the unique number of apps in usage per company is up about 30%
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year over year, with companies averaging 137 in 2019 vs. 2018. The average small
business uses 102 different apps, while each mid-market business uses an average
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of 137 apps. Enterprises have, on average, 288 different SaaS apps in usage across
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their businesses.  
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Interestingly, spending growth is outpacing the number of unique apps,
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suggesting that companies are spending more with their existing vendors—adding
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more users, upgrading features, tacking on service plans, etc. This makes sense as
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businesses both deepen their internal usage of SaaS and vendors raise prices over
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time.
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We suspect this price increase is also due to consolidation in vendors (for example,
when one vendor buys another), which causes spending on a specific vendor to go
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up, while reducing the total number of vendors in use. There’s a lot of M&A going
on in the world of SaaS.
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Increased spending on SaaS is further emphasized by the churn rate: Companies

are churning through more than 30% of their apps every year at this point in time.
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Over time, many apps offer more and more features, whether through acquisitions
or internal expansion. This includes both big platforms like SalesForce and Hubspot
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and smaller apps like Notion that offer enough flexibility in the workflow that they
may eat into market share for things like Google Docs, wikis, Kanban boards, and
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project management tools.

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As Jim Barksdale has said, "There are two ways to make money in business: You
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can unbundle, or you can bundle.”
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The pendulum may be swinging back for SaaS early adopters, as they adopt more
new products making their way to market, increasing the sheer number of apps in
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use. But we expect plenty of consolidation going forward, too.
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🤝 The SaaS Graph: A Better Way to
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Understand the SaaS Data Model
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When looking at the number of SaaS apps per company, the numbers seem
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manageable. For example, a mid-market company (101-999 employees) uses 185
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apps, while an enterprise company (1,000+ employees) uses 288. But when you
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consider app-to-person connections, that number expands greatly—to 4,406 for
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mid-market and 21,580
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enterprise companies,
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respectively.
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It’s clear that the bigger a
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more complex app-to-

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person connections
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The SaaS Graph shows the
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ways in which app-to-
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person connections flow

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and grow across
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organizations. Every line

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on the graph represents
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SaaS app.
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Each of these app-to-

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person relationships
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securely managed. Every

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single instance that an Person ! App

CONNECTION
employee signs up for or
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uses an app—whether it’s Types of Connec-ons
paid or free—introduces
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Sharing Recipient Owner
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• weak passwords
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• other security risks.
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It also means that when employees leave an organization, revoking email access
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and deactivating RFID badges is just the beginning of the close-out process; each
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app that employee logged into needs to have that user deactivated, too. Companies
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need to make sure they aren’t leaving the door open for a security breach, and they
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also need to ensure they’re not wasting money on empty seats.
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Additionally, companies operate in an increasingly-regulated landscape—globally,

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international regulations like GDPR or local regulations like CCPA, companies of all
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sizes are beholden to new requirements around data privacy. Poorly-managed SaaS
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apps can quickly become a vector for legal, reputational, and/or security risks.
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To mitigate risk, companies need to track app-to-user connections, understand
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how those connections relate to data, and create proper security protocols.
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🗑 SaaS Waste: Nearly Doubling  
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Year over Year 
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Paid apps add up quickly—and with so many apps available, it’s easier than ever to
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waste money on duplicate or orphaned apps. That’s especially true if companies
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grow fast and add SaaS apps without a strategic plan, a set of protocols for app
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sign-ups, or visibility into overlap between apps.
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For example, an employee might sign up and pay for an app their company already
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uses, duplicating the subscription and payment. Or, in the event an employee who
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owned a certain app leaves the company, a company might forget to reassign
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ownership of the app—resulting in an orphaned subscription that no one is
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accountable for.
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Our 2020 report data shows that waste on both duplicate and orphaned apps is
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growing year over year. This year’s report indicates that duplicate app
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subscriptions increased by 80 percent from 2018 to 2019. The average number of

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duplicate apps per company is 3.6 . Enterprise companies have the highest average
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number of duplicate apps at 7.6, while small businesses show the least redundancy
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with just 2.3 duplicates on average.
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Similarly, orphaned app subscriptions are up almost 100% across companies of all
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sizes. This is up from 1.4 apps in our 2019 report to 2.6 in our 2020 report.
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Enterprise companies, again, have the highest number of orphaned subscriptions at

7.1, while mid-market companies follow at 4.3 and small businesses at 1.4.
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Duplicate and orphaned SaaS app subscriptions are not only costly, but they also
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create security risks. It’s true that mistakes like these crop up when companies are
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moving fast, but we shouldn’t necessarily accept wasted spend as an inevitable

consequence. In 2020, companies large and small should analyze their app usage,
ensure they have an overarching strategy around which apps are used for what
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tasks, and enforce policies around employee app usage during and after their
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tenure.
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🔬 Breaking Down the Top 100 Apps
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When it comes to where these apps are being built, SaaS is even more
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concentrated in the U.S. than tech as a larger category. We took a deeper dive,
looking at the most common apps by spend and market share, and breaking them
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down by different categories.
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By location
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As the graph illustrates, almost two-thirds of the top 100 apps located in the U.S.
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are headquartered in Silicon Valley, CA, with about 80% of all top 100 SaaS apps
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located in the U.S. vs. other locations globally. This isn’t overly surprising, although
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the concentration is even higher than many realize.
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By Market vs. Spend Share
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share vs. spend share. We’ve broken it down into four quadrants, and tend to think
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of them as:
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• Top-left - High Potential
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• Top-right - Leaders
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• Bottom-right - Mature
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• Bottom-left - New entrants and legacy products
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By funding
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The graph below shows the amount of funding the top 100 SaaS apps have received
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to date. Nearly half of the top 100 apps are products from public companies (so the
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funding amounts look small on the graph, because they are not funded by VCs or
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other traditional private arrangements), while the other half are built by private
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companies. In other words, there is still a lot of room for private investors to
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participate in rounds of successful SaaS companies that have a lot of room for
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growth. On average, private funding for the top 100 SaaS apps is more than $100
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million.
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SaaS Spending by Department
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Product
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G&A
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IT & Security
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Business Ops
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SaaS Spending by Department
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100%
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Sales
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75% Customer Support
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50% Engineering
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🌎 ALL Departments Run on SaaS
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SaaS Decentralization Continues
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In an earlier era of business, centralized IT departments selected technology for
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the whole organization. Those days are long gone, and we have previously written
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about the trend towards Collaborative IT.
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SaaS apps have been a great equalizer in tech access within companies. People
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outside of IT are now able to select and adopt the products they want and need.
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Employees and departments love being able to move quickly, find what works best
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for them, and feel empowered to do their best work. On the flip side, this can
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create a headache for IT departments, who have lost centralized control over what
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technology is being used, and who may be facing “shadow IT” issues.
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Regardless, we see the trend of decentralized SaaS continuing in 2020. For mid-
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market companies, the number of billing owners per company has increased from
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12 in 2019 to 21 in our 2020 report, demonstrating that more and more people—
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often outside the IT department—are involved in selecting and managing SaaS
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apps.
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Some SaaS Categories are Growing Faster than Others
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Going hand-in-hand with SaaS decentralization is the widespread use of apps
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across all departments. If you look at any modern organization, every department
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uses SaaS products extensively. However, some departments are growing faster
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than others when it comes to app use.
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The number of apps in usage has grown overall but at different rates. Some of the
more mature categories, like sales, which was an early entrant into SaaS with
6 .co m
SalesForce and CRM in general, is the slowest growing app category. On the other
l 2 rr Sa
extreme is IT & Security apps, which are growing at nearly 100% over the last two
years. This is not too surprising as security moves to the cloud and creates new use
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cases, plus the explosion in privacy regulation by GDPR, CCPA, and others, creating
new security and compliance needs.
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Customer Support and HR continue their fast growth as well, likely as more legacy
M @s m
apps move to the cloud and SaaS, especially in the HR world.

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💼 Business Ops
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Across SMBs to enterprise organizations, G Suite and Slack are the top SaaS apps
am
in usage for business operations, both in terms of market share and spending.
0
These are relatively mature players in the field, and will continue to dominate.
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Zoom, Calendly and Looker are leaders in the
1: m Pa
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s - By Market Share Top Business Ops Apps Business Operations department, though
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they are less entrenched than G Suite and
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Mid Market Enterprise
.
Rank Market Share Spend Share
Slack. We see Adobe, Box, and PandaDocs,
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1
among others, with strong potential to make
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Business Ops
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Growth
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🤝 Sales
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In Sales, SalesForce and Hubspot are the most popular SaaS apps, both in terms of
1
usage and spending. Hubspot is the most popular SaaS product for small
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businesses, but SalesForce is preferred across mid-
am
Top Sales Apps market and enterprise organizations. LeanData,
0
DiscoverOrg and others, while not as highly-ranked,
4 p r
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6
are mature and hold their place in the pack. We see
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potential growth for Yesware and SalesForce.
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2
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Market Share
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😃 Customer Support
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SaaS app popularity in Customer Support departments varies depending on the
1
company’s size. Atlassian is popular on either end of the spectrum, winning the
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small business and enterprise tiers, while
am
Top Customer Support Apps mid-market companies prefer Zendesk.
0
While Atlassian is the top app overall for
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market share, it comes in third place for share
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1 of spending — when it comes to money on the
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table, Zendesk occupies the top spot. We see
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2
. Zendesk, Intercom, and others in the upper-
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3 right quadrant as leaders, and Qualtrics and
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Solvy as mature and established players.
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Atlassian has the most potential to grow in
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Customer Support departments.
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Customer Support
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Growth
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💻 Engineering
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SaaS-forward Engineering departments have a clear preference — GitHub has the
1
largest share of the market. However, Twilio took the top spot for spending,
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marking it out as a mature technology in our
am
analysis. SendGrid was in third place, both for
Top Engineering Apps
0
market and spending share in Engineering
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Rank Market Share Spend Share departments. We see SendGrid, CircleCI, and
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1 others as leaders, while IntelliJ Idea,
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BrowserStack, and Docker have strong
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2 . potential to grow both market and spending
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3 share.
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Engineering
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📣 Marketing
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MailChimp, SEMrush, and Canva are the top three apps for market share, while
1
Marketo, Capterra and Clearbit have the
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highest share of spending. Meltwater and
am
Top Marketing Apps
others are mature in the market, while
0
Rank Market Share Spend Share MixMax, Canva, Clearbit and others have high
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potential.
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n o c
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3 Marketing
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Growth
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Market Share
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* DevOps
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PagerDuty, Sentry, and Namecheap are the top three SaaS apps for DevOps in
1
terms of market share, while DataDog,
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CloudFlare and Sumo Logic dominate
am
Top Dev Ops Apps spending. We see Snowflake, MongoDB, and
0
Rank Market Share Spend Share others are mature in the DevOps
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6
department. Namecheap, DigitalOcean and
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Elastic have potential to grow.
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2
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. Dev Ops
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+ Product
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The top SaaS apps for market share in product management and development are
1
Typeform, Adobe Creative Cloud, and Sketch.
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When it comes to share of spending, Adobe
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Top Product Apps Creative Cloud takes the lead, followed by
0
Rank Market Share Spend Share Authenticom and FullStory. This makes
4 p r
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Adobe Creative Cloud the clear leader, while
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players like Figma, Abstract, inVision, and
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2 others have high potential.
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.
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3 Product and Design
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Growth
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Market Share
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🔒 IT & Security
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Parallels is the top SaaS app in terms of market share for IT and Security
1
departments, which may be a reflection on the
m
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Top IT & Security Apps Windows vs. Mac problem in organizations,
am
with Parallels providing a solution. It is
0
followed by Solarwinds and KnowBe4 for
4 p r
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1
6
market share. However, in terms of spending
1: m Pa
n o
2
share, KnowBe4 comes in first place, followed
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by Fleetsmith and Code42. In our analysis, we
07 @ am
3 . see SolarWinds, Fleetsmith, and others as
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leaders, while Cisco, OneTrust, Splunk, and
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4
m
others have reached maturity. Players like
:0 sa
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Code42 and Sequr have high potential for IT
48 @ a
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and security usage.
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IT and Security
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Growth
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⚖ HR
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HR departments lean on LinkedIn, Gusto, and BambooHR, lifting those apps’
1
market share, but LinkedIn comes in third
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place for spending share—HR juggernaut ADP
am
Top HR Apps is the top company for spending, followed by
0
Rank Market Share Spend Share Namely and then LinkedIn. We see Namely,
4 p r
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6
Freshworks and others as mature tools, while
1: m Pa
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LinkedIn, Gusto, and others are leaders.
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2 TreeHouse, Workable, and Pingboard have
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. room to grow as high potential SaaS apps.
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HR
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o
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on .c a m
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Market Share
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💵 Finance
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In the Finance department, two apps take the top two places for both spending and
1
market share: bill.com and Avalara. Recurly
m
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comes in fifth place for both spending and
am
Top Finance Apps market share. Needless to say, Bill.com and
0
Rank Market Share Spend Share Avalara are the leaders in our analysis, but
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6
QuickBooks is making its way toward this
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category, too. Expensify is nudging toward
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2 becoming a leader, while Xero, BareMetrics,
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. and Sift Science are high-potential apps
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moving forward.
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Finance
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Additional Takeaways for Departments
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As the graphs above show, there is variation between the popularity of apps versus
1
which apps see the most spend. Sometimes the most used SaaS app also garners
m
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0
the most money spent, but in several cases above, the top-grossing app doesn’t
am
necessarily have the most market share. This is likely because certain apps cost
0
more than others, and companies use them to different extents.
4 p r
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While we do see consolidation in the world of SaaS, it’s also true that there’s room
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for many different approaches to the problems that businesses face at varying
07 @ am
.
growth points, sizes and maturity levels. Our analysis showed this across
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departments—in each category, there are a number of high-potential SaaS players
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nipping on the heels of the established leaders.
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Small Business, Mid-Market, and
8
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Enterprise
@
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How SaaS Usage Grows Alongside Companies
am
0
It’s worth noting that, as companies get bigger, they tend to use more total apps.
4 p r
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1: m Pa
However, they actually tend to use fewer unique apps per person. This may reflect
n o
an increasing reliance on centralized IT and governance—as businesses grow, they
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07 @ am
may tighten up various policies and procedures, and they have more room to hire IT
.
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professionals in-house. Increased monitoring and centralization of SaaS

subscriptions determines what apps are available for use by employees. Let’s
6 m rS
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examine the data in more detail.
o
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Apps per Company

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300
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Total Apps8
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r 200
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1-100 101-1,000 1,000+

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Company Size (Employees)

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It’s no surprise to see that there are more total SaaS apps in place and greater
8
a
overall spend on SaaS as companies grow. The average spend per company at each
4
r
size tier is the following:
@
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1 :
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Small Business: 5 Year Average SaaS Spend
am
$220,000
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6
$165,000
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$110,000
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.
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$55,000
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$0
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48 @ a
2015 2016 2017 2018 2019
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Mid-Market: 5 Year Average SaaS Spend
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$2,500,000
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$2,000,000
o
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$1,500,000
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$1,000,000
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$500,000
m
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2015 2016 2017 2018 2019
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Enterprise: 5 Year Average SaaS Spend

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$4,500,000
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$3,000,000
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$1,500,000
on am Pa
$0
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2015 2016 2017 2018 2019

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As roles and tools get more specialized, employees tend to spend more time across
8
a
fewer tools, whereas earlier on in the maturity of a company, employees are likely
4
r
to be more versatile utility players. This explains the fluctuation in number of apps
@
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1 :
per person vs. company size, which shows an inverse relation to the categories
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explained above.
am
Apps per Employee
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20
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.
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Apps
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0
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Company Size (Employees)
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SaaS apps;
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For this report, we define companies by size as small business, mid-market, or
07 @ am
enterprise. The profiles below are a snapshot of how these companies interact with
31
:0 sa
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🔑 Key Takeaways for SaaS Ecosystem
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Stakeholders
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am
SaaS Builders: The market is growing, but also maturing and
4 p r
competitive
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n o c
We’re still in the early innings of the SaaS market. We conducted a survey of IT
21 mp ar
07 @ am
.
leaders which 25% said they were SaaS only. This number is projected to continue
20 a P
to rise, likely approaching the vast majority of companies in the next five to 10
6 m rS
years.
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That said, certain categories are maturing, with deep market penetration. These
1: am S
tend to include the early categories, like public cloud providers and CRM and are
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shown in the different growth rates by categories in the data above.
on .c a m
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In an increasingly crowded space, delivering value to consumers and positively
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differentiating your brand matters a lot more. Luckily, companies are still very
6 .co m
o
willing to try new apps, especially when offered free versions. Our data shows that
r
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companies use 3x more free than paid apps, so if your product benefits from
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lightweight adoption and you can land and expand, think of a free tier like those
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offered by Zoom or Slack. It’s important to think through what exactly should be
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offered for free and when paid tier options should begin. Product usage data and
customer stories are valuable in helping you understand what parts of your
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product are getting your customers in and what parts are keeping them there.
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Knowing this can be good heuristics for which parts to leave free and which to
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charge for.
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Finally, even though there are tons of apps, there’s still opportunity, especially in
areas that have been slower to move into SaaS, like IT, Security, Compliance, and
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HR. These categories are seeing significant growth opportunities and will likely
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continue to see new entrants to take advantage of this opportunity.

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Investors: Companies still need capital to get to scale

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On the bright side, about half of the top 100 SaaS apps are privately funded. On the
other hand, those companies have raised on average over $100M dollars. We all
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have seen that even though it’s easier and cheaper than ever to get a company off
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the ground, it still takes significant capital to build a significant, established
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business. And therein lies the opportunity. As new companies push to be category
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leaders, they will need private funding to make the transition.
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Additionally, we’re seeing opportunities for high growth in more niche markets and
categories as products get increasingly specialized. There’s really no limit to the
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amount of niche markets that can be disrupted by software, and we expect to see a
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lot more of this in the near future.
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Encouragingly, the other half of the top 100 SaaS apps are public companies,
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.
deriving significant value from SaaS growth rates. These public companies will
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likely continue to make acquisitions to strengthen their offerings and add

additional revenue streams.
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In addition, we’ve noticed a great amount of new international investment
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opportunities driven by two key data points. First, SaaS is even more concentrated
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in the US than the broader tech ecosystem, across both public and private
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companies. This, coupled with increasingly-regionalized privacy and compliance
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requirements might create the opportunity for more localized SaaS vendors.
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SaaS Consumers: SaaS Management Still Lags—and Matters More
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than Ever
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SaaS solutions continue to arrive to answer the problems and questions that plague
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businesses of all sizes. There’s no sign that software is going to slow down anytime
soon. The only question is how businesses will take advantage of this—or fall victim
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to it.
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SaaS waste continues to grow as companies forget to cancel subscriptions or

create multiple subscriptions for the same app or category. We’re seeing an
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average of 10 orphaned or duplicate apps at a mid-market business. This comes out

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to about 5.4% of apps that are not being used to their full extent, amounting to an
average of $135,000 in wasted spend annually.
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The other significant challenge to managing a large number of SaaS apps is the
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governance and compliance aspect. Our previous research shows that only 18% of
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the top 1000 SaaS apps are SOC 2 compliant. Plus we have different regional
privacy regulations like GDPR and CCPA putting requirements on how companies
manage sensitive data.
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And finally, we see that employees across every department are using more than
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10 apps to get their job done. This means the coordination challenge of managing
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people, apps, and the relationship between them (what we call the SaaS Graph)
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gets exponentially more complex as companies grow and use more SaaS.
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Gaining the benefits of SaaS without the drawbacks—such as wasted spend and
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security risks—means putting a real SaaS management strategy in place. A
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management strategy can help ensure that SaaS is used responsibly, securely, and
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cost-effectively across the business, no matter how you grow. Blissfully can help.
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About Blissfully
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SaaS is taking over the business world, empowering teams to drive productivity
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using apps they love. In fact, Cisco estimates that 75% of workloads will be SaaS-
only by 2021.
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This rise of SaaS has distributed IT management across the entire organization,
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creating an overall lack of visibility. While extensive tool sets exist to manage the
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traditional IT stack—such as networking, infrastructure, and hardware -- there
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hasn’t been an equivalent for the IT business operations (SaaS) stack.
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Enter Blissfully. We were started to help companies continue to securely leverage
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SaaS tools for increased business productivity. Our goal is to be a real-time source
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of truth, giving teams visibility into their entire app ecosystem. We aim to simplify
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and humanize IT operations so companies can focus on what they do best.

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Blissfully gives you automated visibility into your SaaS apps, usage, and spend, along
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with powerful workflows to manage change.
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Request a Demo 
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www.blissfully.com
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2020 SaaS Trends Report

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2020 SaaS Trends Report

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m

but Waste is Growing

🌎 ALL DEPARTMENTS RUN ON SAAS

Some Departments are More Reliant on SaaS than Others

Additional takeaways for departments

⛏ CATEGORY DEEP DIVES

than employee turnover, with 39 percent of typical mid-size companies swapping

too has waste — duplicate subscriptions have increased by 80 percent, while

SaaS management is still lagging and badly needed.

builders, consumers, and investors to consider this year.

The companies in this year’s report represent a sampling of Blissfully’s customers

• Mid-Market (AKA MM), defined as a company with 101-1000 employees, and

• Enterprise, defined as having 1,000+ employees

Increased spending on SaaS is further emphasized by the churn rate: Companies

project management tools.

company becomes, the

more complex app-to-

The SaaS Graph shows the

ways in which app-to-

person connections flow

organizations. Every line

the relationship between

one employee and one

Each of these app-to-

securely managed. Every

single instance that an Person ! App

uses an app—whether it’s Types of Connec-ons

Additionally, companies operate in an increasingly-regulated landscape—globally,

subscriptions increased by 80 percent from 2018 to 2019. The average number of

Enterprise companies, again, have the highest number of orphaned subscriptions at

moving fast, but we shouldn’t necessarily accept wasted spend as an inevitable

75% Customer Support

25% IT & Security

apps move to the cloud and SaaS, especially in the HR world.

3 right quadrant as leaders, and Qualtrics and

Solvy as mature and established players.

3 Product and Design

leaders, while Cisco, OneTrust, Splunk, and

others have reached maturity. Players like

departments—in each category, there are a number of high-potential SaaS players

nipping on the heels of the established leaders.

professionals in-house. Increased monitoring and centralization of SaaS

Apps per Company

1-100 101-1,000 1,000+

Company Size (Employees)

2015 2016 2017 2018 2019

Mid-Market: 5 Year Average SaaS Spend

Enterprise: 5 Year Average SaaS Spend

2015 2016 2017 2018 2019

Company Size (Employees)

shown in the different growth rates by categories in the data above.

In an increasingly crowded space, delivering value to consumers and positively

continue to see new entrants to take advantage of this opportunity.

Investors: Companies still need capital to get to scale

likely continue to make acquisitions to strengthen their offerings and add

In addition, we’ve noticed a great amount of new international investment

SaaS Consumers: SaaS Management Still Lags—and Matters More

SaaS waste continues to grow as companies forget to cancel subscriptions or

average of 10 orphaned or duplicate apps at a mid-market business. This comes out

Enter Blissfully. We were started to help companies continue to securely leverage

and humanize IT operations so companies can focus on what they do best.

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