Professional Documents
Culture Documents
ABSTRACT
The proliferation of cross-cultural teams is a result of the globalized economy which makes companies to
expand their businesses in international markets. Students too are crisscrossing the world by acquiring
education in countries outside their homelands. Members of work teams have different cultural background
and have different values. This article attempts to discuss the challenges faced by these cross-cultural
teams. This article would also focus on the strategies to grapple with these challenges of cross-cultural
teams. The article will be based on secondary data taken from journals, magazines, reports and internet.
The authors will make use of these tools (journals, magazines, reports and internet) to conclude the
objectives of the study. Different ways are also suggested to deal with the challenges. The article is also
focusing on how to create effective management of multicultural teams.
INTRODUCTION
Multicultural team is a global team that include people who come from different cultures and unique
experiences. According to Sogancilar and Husniye (2018 p. 259-268) "The globalized business world is
considered to be reason behind the increasing mobility of people and labour". A team is the working
together of distinct mindsets and skill sets that collaborate to work for a common purpose. It is difficult to
manage a team with contrasting personalities. What makes it even more challenging is managing a cross-
cultural team that go beyond different cultures and geographies.
Globalization at the workplace give us the means in dealing with people across numerous work ethics,
languages, traditions and cultures in a way that does not cause friction or tension in a team. To build work
relations and trust cannot happen overnight. It is indeed a gradual process to build an environment for
collaboration. There must be conscious effort on the part of team members to respect individual differences
and understand them in order to have unity in a culturally diverse team.
The challenges of working in a multicultural team are not only inevitable but are verse, numerous and
comes in various dimensional positions. "Due to diversity, multicultural teams are more prone to face
difficulties including language barriers, ineffective communication and differences in communication
styles" (Adler 2002). It requires knowledge, due diligence, tact and diplomacy. Therefore, one needs to
effectively manage the situation as the challenges could be the one of language barrier, or interaction
among team members or attitude to training or work ethics or divergence in opinion or conflict resolution.
There is a need for conscious effort to identify these cultural differences otherwise working together in this
kind of diverse background would more often than not bring about misconception, mutual suspicion and
lack of understanding. A major concern in managing a cross cultural team is to find a unified thread that
bind all the distinct team members together. Therefore, the big onus is on the multicultural team leader,
who as a matter of fact has to be culturally neutral and have a competent and reliable skill in handling
diversity. Simply put his cultural competence should be top notch. Lee and Liao (2015 p. 23-30) assert that
"multicultural leaders may relate better to team members from different cultures and resolve conflicts more
easily".
Aside, the team leaders who needs to be jolted into cognitive action such that they would not only see
things from another team member’s perspective, but they have a strong sense of emotional intelligence,
empathy, sympathy and honest communication, other team members too need to be open minded and
embrace cultural intelligence. In the IESE insight, Lee and Liao (2015 p. 23-30) "Cultural intelligence is a
competency and a skill that enables individuals to function effectively in cross-cultural environments. It
helps people develops to become more aware of the influence of culture and more capable of adapting their
behavior to the norms of other cultures".
The inherent good news is that a multicultural team if managed in the right direction can lead to greater
efficiency, taking into cognizance that team members will try to look at problems practically, they will also
be more innovative, creative and all-inclusive about their solutions and they would be forward thinking.
Working across cultures, could truly be an enriching experiencing.
As a team leader, one will strife to avoid team members to feel isolated and withdrawn, which may make
them to be most reluctant or less enthusiastic to contribute or share their opinions in the team. In this kind
of situation, the team leader must ensure that there should be an effective way or method of communicating
with one another. The team must work under a unified single language. Teamwork is a collective
responsibility, and all members must understand the direction of the discussions clearly.
Against this background one major step that can make the team overcome this challenge of language
barrier is to make use of an interpreter, who also interpret the meaning of what is said and communicate
meanings that would resonate with the sensibility of team members. In this regard all team members would
be carried along thereby making them to have a sense of belonging in the team. Team members should not
feel underappreciated and largely dominated by other team members. The major concern of the leadership
team in this situation is the nuances of communicating in a way that all team members are on the same
page.
Cultural differences
It is obvious that people who converge as a team would come with different cultural values. For example,
team members coming from Africa has different cultural outlook from the western team members, while
the eastern cultural norms are different from both African and western cultures. To further portray the
complexity of cultural differences, for instance, western team members may tend to be loud and direct in
terms of voicing their unfiltered opinions and ideas with others. They are more disposed to speak up when
they feel that things go wrong, while the team members from the eastern hierarchical hemisphere may be
too polite or deferential and indirect in their approach to issues.
In this kind of different cultural norms, one has to be skillful in learning to perceive these nuances and
dynamics in order to communicate appropriately as the occasion demands.
There is need for training to bring all team members up to speed with the latest kind of technologies and
soft wares they want to use to work as team.
Going by the above situation, a team leader must borrow from the work of Phillips (2014 p. 7-8), who
asked the vibrant and salient question...."If you don’t have a diverse group of people on your team, how can
you ensure that you will have robust discussions and decision-making"? In order to avoid this seemingly
conflicting situation a team leader needs to endeavor that every person in the team understands his style and
the process of making decision in the group. There should also be feedback mechanisms which will
ultimately lead to an all-inclusive atmosphere of cross-cultural cooperation that would essentially bring
about an excellent way to bond team members across the board.
Work ethics
It is expected albeit understandably in this kind of multicultural mix that every team member would have a
unique work style that is predominantly powered by his culture. Consider this situation for instance, while
some team members expect some level of autonomy to perform their task, others would expect explicit
directions from the team leader before they could carry out their task. The former are likely people from the
western world who have been used to work independently and do not call for any further request when it
comes to an instructions or guidance, while the latter are people from the eastern world like the Chinese,
Korean and Indian people who will be much happier to goes with the instructions from their superiors.
Nonetheless this should not be a recipe for chaos such that every team member would now work in
different direction. For this reason, there must be a synchronized, conscious and concerted effort to create a
structure for success. It behooves the leadership of the team to establish clear cut norms for team members
to adhere to. It should however not be an imposition kind of a thing. Leaders should take the necessary
steps to explain the imperative of certain norms and train members to join in this effort, and the
implementation should be done from different cultures to create uniformity.
In a team it is important that all members understand the common goal. Having a shared goal and a
common purpose will give the team an identity that can bring them together. In the same vein, leaders
should clearly outline the expectations of each team member and let everyone know that their contribution
matters. Furthermore, leaders should try to breakdown the common goal into actionable steps that define
each member’s role and responsibilities. In this way everyone will collaborate and work together without
stepping on each other’s territory.
Conflict Resolution
Conflict arise mostly in all cross-cultural team. It is possible that when conflict does occur within a team,
members from different backgrounds may react to it in different dramatic ways. The best thing for the
leadership is to address it promptly before it permeates the fabric of the team.
A leader must have to understand the different cultural perspective at play and try to resolve the conflict by
taking a middle course. A leader should as well serve as a cultural bridge to connect different team
members and bring unison.
CONCLUSION
The explosion of cross-cultural teams might bring challenges, but it can be handled effectively with
understanding and respect for other cultures. The team leader only needs to introduce a structure that makes
it easier to understand individual differences and leverage those differences to bring out the best
capabilities in a team. More often a clear understanding and acceptance of cultural differences is what it
takes to successfully manage a cross-cultural team. Having a cross-cultural team is the greatest opportunity
to learn different backgrounds, innovate new solutions and produce success. Cross-cultural teams should be
perceived as an asset and not a liability!