27/12/2017 Marketing research and analysis - - Unit 1 - Week 1: Introduction to Marketing Research and Analysis

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Unit 1 - Week 1: Introduction to Marketing Research and

Analysis

Course
outline WEEK 01 ASSIGNMENT
.
Week 1:
Introduction to
Marketing
Research and 1) Which of the following is not considered as the “concept of marketing”? 1 point
Analysis
Product concept
Lecture-1
Production concept
Introduction to
Marketing Consumption concept
Research Selling concept
Lecture-2
Defining
Research
Problem Accepted Answers:
Lecture-3
Consumption concept
Developing
2) Marketing research is not considered as a _______________ 1 point
Research
Approach &
Developing
Systematic process
Research Logical process
Design: Non-
Scientific process
Conclusive
Haphazard process
Lecture-4
Research
Design:
Conclusive
Accepted Answers:
Lecture-5 Haphazard process
Qualitative
Research: 3) ________ is the systematic design, collection, analysis, and reporting of data relevant to a 1 point
Nature and specific marketing situation facing an organization.
Approaches
The marketing information system
Quiz : WEEK 01
ASSIGNMENT Marketing intelligence

Solutions for
Marketing research
assignment 1 Competitive intelligence

Feedback for
Week-1

Week-2: Accepted Answers:

Qualitative Marketing research
Research
Technique, 4) Identify the first step in conducting any marketing research. 1 point
Research Data &
Scaling Developing an approach to the problem
Problem definition/identification

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27/12/2017 Marketing research and analysis - - Unit 1 - Week 1: Introduction to Marketing Research and Analysis

Week-3: Scale & Research design formulation

Questionnaire Data collection
Development,
Sampling &
Experimentation
Accepted Answers:
Week 4: Sample
Problem definition/identification
Size
Determination, 5) ……………….. is called the blueprint of a marketing research. 1 point
Hypothesis
Testing & Data Research data
Preparation
Research analysis
Week 5: Research problem
Hypothesis Research design
Testing- ANOVA
,MANOVA,
Correlation &
Regression,
Factor Analysis Accepted Answers:
Research design
Week 6: Data
Analysis- Factor 6) Which of the following is the conclusive research design. 1 point
, Cluster & SEM
Exploratory research
Week 7: Cluster Causal research
& Discriminant Both of the above
Analysis, Rural &
None of the above
International
Marketing
Research

Week 8: Ethics , Accepted Answers:

Report, MDS & Causal research
Conjoint
Analysis 7) Collecting data from several respondents at a certain point of time once is an example of: 1 point

Longitudinal research design

Cross sectional research design
Both of the above
None of the above

Accepted Answers:
Cross sectional research design

8) In which of the following research design, the cause and effects of phenomenon is studied? 1 point

Descriptive research design

Causal research design
Exploratory research design
All of the above

Accepted Answers:
Causal research design

9) Which of the following is the type of qualitative research design? 1 point

Focus group
Depth interview
Both of the above
None of the above

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27/12/2017 Marketing research and analysis - - Unit 1 - Week 1: Introduction to Marketing Research and Analysis
Accepted Answers:
Both of the above

10)Source of research problem include 1 point

Researcher’s experience
Practical issue that require solutions
Theory and past research

All of the above

Accepted Answers:
All of the above

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