27/12/2017 Marketing research and analysis - - Unit 7 - Week 7: Cluster & Discriminant Analysis, Rural & International Marketing

ting Re…

reviewer1@nptel.iitm.ac.in ▼

Courses » Marketing research and analysis Announcements Course Forum Progress Mentor

Unit 7 - Week 7: Cluster & Discriminant Analysis, Rural &

International Marketing Research

Course
outline WEEK 07 ASSIGNMENT
.
Week 1:
Introduction to
Marketing
Research and 1) ____________ analysis is a multivariate technique used for predicting group membership on 1 point
Analysis the basis of two or more independent variables.

Week-2: Factor
Qualitative Discriminant
Research
Technique, Cluster
Research Data & Multivariate
Scaling

Week-3: Scale &

Questionnaire Accepted Answers:
Development,
Sampling & Discriminant
Experimentation
2) Cluster analysis can be employed to: 1 point

Week 4: Sample examine a firm's product offerings relative to competition.

Size
Determination, group cities into homogeneous clusters for test marketing.
Hypothesis identify buyer groups sharing similar choice criteria.
Testing & Data
Preparation
all of the above.

Week 5:
Hypothesis
Testing- ANOVA
,MANOVA,
Correlation & Accepted Answers:
Regression, all of the above.
Factor Analysis

Week 6: Data 3) ____________________ analysis is designed to classify segments or objects so that there 1 point
Analysis- Factor will be as much similarity within segments with as much difference between segments as possible.
, Cluster & SEM
Cluster
Week 7: Cluster t- test
& Discriminant
Analysis, Rural & Coefficient
International F-test
Marketing
Research

Lecture-31
Cluster Accepted Answers:
Analysis- II Cluster

https://onlinecourses.nptel.ac.in/noc17_mg16/unit?unit=47&assessment=65 1/3
27/12/2017 Marketing research and analysis - - Unit 7 - Week 7: Cluster & Discriminant Analysis, Rural & International Marketing Re…

Lecture-32 4) Which of the following statement is incorrect regarding international marketing research. 1 point
Discriminant
Analysis Respondents are more homogeneous
Use of technology in research is high
Lecture-33
Discriminant Resources requirement is high
Analysis Difficulties in generalizing research outcome or result
Lecture-34
Researching
Rural Market
Accepted Answers:
Lecture-35
International Respondents are more homogeneous
Marketing
5) Given a set of data, how would you calculate the 95% confidence intervals? 1 point
Research

Quiz : WEEK 07 To work out the 95% confidence interval you would have to multiply the square root of the
ASSIGNMENT sample size by the standard deviation.
Feedback for To work out the 95% confidence interval you would have to multiply the standard error by the
Week-7 standard deviation.

Solution for
To work out the 95% confidence interval you would have to multiply the standard error by 1.96.
assignment 7 To work out the 95% confidence interval you would have to multiply the standard error by 95.

Week 8: Ethics ,
Report, MDS &
Conjoint
Accepted Answers:
Analysis
To work out the 95% confidence interval you would have to multiply the standard error by 1.96.

6) How is Spearman's Rho calculated? 1 point

Spearman's Rho is calculated by transforming original scores into deviations.

Spearman's Rho is calculated by transforming original data into categories.
Spearman's Rho is calculated by transforming original scores into ranks.

Spearman's Rho uses the original scores, no transformations are needed.

Accepted Answers:
Spearman's Rho is calculated by transforming original scores into ranks.

7) The linear combinations of independent variables developed by 1 point

discriminant analysis that will best discriminate between the categories of the
dependent variable are _____.
discriminant functions
discriminant scores
characteristic profiles

classification matrix

Accepted Answers:
discriminant functions

8) What does it mean if the discriminant function is estimated and the square of the canonical 1 point
correlation is 0.64?

64% of the variance in the dependent variable is explained by the model.

The null hypothesis is not rejected. Therefore, there is no significant discrimination between
groups.
64% of the explained variance is accounted for.
b and c are correct

https://onlinecourses.nptel.ac.in/noc17_mg16/unit?unit=47&assessment=65 2/3
27/12/2017 Marketing research and analysis - - Unit 7 - Week 7: Cluster & Discriminant Analysis, Rural & International Marketing Re…

Accepted Answers:
64% of the variance in the dependent variable is explained by the model.

9) Which of the following is an example of non-probability sampling? 1 point

Simple random sampling

Stratified simple random sampling
Cluster sampling
Judgment sampling

Accepted Answers:
Judgment sampling

10)SPSS stands for: 1 point

Statistical Package for Social Sciences

Social Package for Statistical Science
Both of the above
None of the above

Accepted Answers:
Statistical Package for Social Sciences

Previous Page End

© 2014 NPTEL - Privacy & Terms - Honor Code - FAQs -

A project of In association with

Funded by

Powered by

https://onlinecourses.nptel.ac.in/noc17_mg16/unit?unit=47&assessment=65 3/3