WHAT MAKES UP M·A·C

Overview M·A·C is the world’s leading professional

makeup authority because of our unrivalled
expertise in makeup ARTISTRY.

M·A·C celebrates diversity and

INDIVIDUALITY – we are for All Ages, All
Races, All Genders.

M·A·C is a proud COMMUNITY of

professional makeup artists working together to
bring our vision to life.

M·A·C is at the forefront of fashion

TRENDSETTING, collaborating with leading
talents from fashion, art and popular culture.
Our Artists create trends backstage at fashion
weeks around the world.

M·A·C believes in SOCIAL

RESPONSIBILITY, with initiatives such as
VIVA GLAM at the heart and soul of our
unique culture
Product
Place
Located at all malls
around the world
 M·A·C PRODUCTS
People ARE

FORMULATED
WITHOUT:
PHTHALATES
PARABENS (EXCEPT
M·A·C PRO
CHROMACAKE)
FORMALDEHYDE
DONORS
SLS
HYDROQUINONE
TRICLOSAN
D&C YELLOW NO 11
ETHANOLAMINES
PABA
Promotion
Planet &
People
Profit
The typical MAC Cosmetics Makeup Artist salary is
$19 per hour. Makeup Artist salaries at MAC
Cosmetics can range from $7 - $27 per hour. This
estimate is based upon 161 MAC Cosmetics
Makeup Artist salary report(s) provided by
employees or estimated based upon statistical
methods.
Strength
The employees of makeup are selected
with a lot of attention to detail. The
employees are primarily makeup artists or
professionals who have had the direct or
indirect connection and experience in the
makeup industry. Which makes them not
just experts in the domain but also
prospective customers or influencers.
 Weakness
Pricing: MAC cosmetics are priced at a premium and only
people from a higher income group can afford to purchase
their makeup. The brand can be afforded only a select
audience and thus the brand has to rely on value sale.

Low income woman

High income
woman
Opportunities
Change in customer behavior: Among the millennial
generation, the number of women who use makeup on a
regular basis has increased. With the growth of online
shopping people is willing to experiment with new looks and
invest heavily in branded cosmetics. This is a huge
opportunity for beauty companies.
Threat
Competition: The main competitors of MAC are Sephora,
Clinique, Maybelline, and L’Oreal. Organic makeup: More and
more customers are concerned about the health risks in the usage
of makeup with chemicals in them. This is affecting the sale of
cosmetics brands in general.
Consumer Profile
Should You Or Should You Not INVEST?
I think you should invest in this product if you really like
makeup and like to enjoy yourself and hang out. We have
the most expensive makeup that will not break your face
out. I also think you should wait if you don't have the fund
you could use an sample to see if you really like the
makeup that you are trying to use on your face and once
you start to like it and have the fund and know that the
price is really worth it then you could come purchase for
of this MACNESS.!!!!!!