HUMAN RESOURCE MANAGEMENT

Job Description and Job Specifications

Kapil 23B

Luv Kapruwan 24B By Group

Number 7
Shabeeb 41B
Group 7
Lokesh Jat 21B

Souvik Roy 45B

Shreyash Sinha 42B

 Job Title: Senior Marketing Head

Senior Marketing Head Job Description

Senior Marketing Managers oversee a company’s marketing department staff. They ensure the team
is effectively promoting the company and its merchandise and targeting the correct and appropriate
audience in their campaigns. They keep their teams motivated and encourage creativity and
innovation. They may also be charged with supervising the sales and public relations departments as
these often work in tandem with the marketing department.

While Senior Marketing Managers supervise marketing teams, they will generally report to a
Marketing Director, thus making them middle-management level.

Senior Marketing Head Duties and Responsibilities

A Senior Marketing Head has many duties and responsibilities. Although specific positions will
dictate a Senior Marketing Manager’s undertaking, there are several primary responsibilities
common to this occupation. A review of current job listings identified the following main tasks and
responsibilities.

 Conduct Market Research

Senior Marketing Managers/Heads are responsible for obtaining market research such as current
trends in their niche and the needs and desires of consumers. This allows the Senior Marketing Head
to create a target audience and build campaigns and promotions aimed at this group of customers.
Some Senior Marketing Managers will gather this data themselves by analysing business reports and
conducting surveys or focus groups, while other Senior Marketing Managers will have a staff to
gather this information for them, allowing them to focus solely on interpreting the data. They may
even have an entire department dedicated to market research at their disposal.

 Implement Marketing Strategies

Planning and implementing marketing strategies is another large part of the Senior Marketing
Manager’s job. This may include creating or altering brand images, reaching out to a new target
audience and creating a budget to cover all necessary expenses. Senior Marketing Managers may
assist in the creative portion of the process, but usually they organize appropriate teams to perform
each duty and then oversee their progress to ensure the strategies are successfully rolled out.

 Conduct Performance Analysis

Senior Marketing Managers must analyse their marketing team and any other department teams
they may work with to establish whether all personnel are contributing to the marketing strategies
and campaigns they are assigned to. The Senior Marketing Manager should help and their expertise
to any staff who is struggling or falling behind. They must also analyse their campaigns to determine
if they are successful or whether they may need to modify them.
 Senior Marketing Job Specification
Senior Marketing Managers should be creative individuals with fantastic interpersonal skills. They
must be extremely motivated and possess strong leadership skills. They should also be excellent
communicators both orally and in writing. Employers look for candidates with all of these traits as
well as the traits listed here.

Core skills: Based on job listings we looked at, employers want Senior Marketing Managers with
these core skills. If you want to work as a Senior Marketing Manager, focus on the following.

 Knowledge of market research practices and techniques

 Knowledgeable on principles, practices and techniques of marketing strategies

 Experience analysing data

 Proficient computer skills

 Budget and cost analysis experience

 Knowledge of social media platforms

 Project management experience

 Experience running large scope projects with cross-over departments and large teams

Advanced skills: While most employers did not require the following skills, multiple job listings
included them as preferred. Broaden your career options by adding these skills.