The second hand clothing market has been growing in Brazil,

and the trend is it increasing even more. GlobalData, a data

science company focused on market analysis, concluded that
second hand clothes moved 24 billion dollars worldwide in
2018. The projections indicate that this number doubles by
2023 at 51 billion dollars.

However, with the pandemic, thrift shop owners’ lives changed

radically. Direct contact with the client has to be avoided,
rendering the process of trying out clothes impossible.
Therefore, the most viable solution at the moment is to
transition into an e-commerce system.

PwC’s “Global Consumer Insights 2019” research indicated that

the percentage of brazilians that online purchase through
smartphones at least once a month has grown from 15% to
50%.