Answer 36)

RPG Group need to provide special training to their employee as per their need which includes:

Product knowledge ensures that sales professionals can communicate effectively and
enthusiastically with customers, fostering trust and confidence. It also means they can answer
questions and overcome common customer objections on the spot. People discovered that every
hour its associates spend on product training increases their sales rate by 5%.

1) Teach sales professionals how to understand the needs of their customers.

Sales professionals will be unable to identify which solutions they can offer to meet their customers'
needs unless they first understand their customers' needs. Instead of simply selling a product, sales
representatives will work with customers to solve their problems – a far more effective strategy.

2) Implement just-in-time training.

Make sales training materials and job aids available online and on a variety of devices. When sales
professionals have quick and easy access to product information, they are more likely to use it when
and where they need it, even when they are on the road. When products are updated, publishing
training content online makes it easier to refresh.

3) Make practise opportunities available.

Use role-playing, simulations, game mechanics, and other techniques to give sales professionals
opportunities to apply their product knowledge in real-life situations. Pair learners so that one can
act as the customer and the other as the salesperson, and they can practise common objections and
questions before going out in the field.

4) Provide refresher training on the product.

Ensure that ongoing product knowledge training is provided. If salespeople aren't selling the same
product every day, they'll need reminders about the products and the customer problems they
solve. Integrate training into your company's culture so that employees will seek it out when they
need it.

Communication Skills

1) Notifications

You must be able to quickly create a customer-centric message that demonstrates you understand
the situation and challenges of the customer.
2) Narratives

You should be able to tell a short, memorable storey that demonstrates the value of your product or
service and that the customer finds interesting, relevant, and entertaining.

3) Relationships

It is critical that you are able to initiate and sustain a dialogue in which the customer feels valued,
listened to, and cared about.

4) Presence of the Executive

To be perceived as credible and worthy of a buyer's time, you must be able to maintain poise,
convey passion, and demonstrate expertise in stressful or high-stakes situations.

5) Publications

When delivering a presentation, your goal is to leave the customer in a frame of mind where they
want to do something different. To want to go the extra mile with you.

6) Discussions

You must be able to engage customers in a dialogue that encourages them to continue discussing
their business challenges with you because they believe you will add value and help them succeed.

Selling Skills:

1. Use E-Learning to Teach

2. Use Micro-Learning to keep training brief but consistent.

3. Recognize and Reward Specific Achievements

4. Field Training and Detailed Feedback

5. Tell Success Stories

Customer Relationship:
Customer Relationship Management (CRM) is a business strategy that includes the practises and
strategies that a company employs to determine the best ways to manage and maintain business
relationships and interactions with customers, clients, partners, and prospects. CRM has both an
operational and an analytical component. The operational side of an organisation refers to how it
interacts with customers. The analytical side of CRM refers to the technology-based CRM tools that
businesses use to keep track of and analyse consumer data. Both CRM models can assist a company
in providing customers with more valuable services and products at a lower cost than competitors.
The overall goal of CRM is to improve business relationships with customers for increased customer
retention and sales.

CRM on the job or Operational CRM:

In general, operational CRM entails locating and attracting a customer or client with the ultimate
goal of providing them with a service or product. CRM's goal is to keep these business relationships
with customers going in order to keep customer satisfaction high and give them a reason to return
year after year. Operational CRM encompasses the entire client or customer interaction lifecycle,
from prospect to repurchase. An effective and well-managed CRM strategy is frequently the root
cause of a company's customers remaining loyal for years.

Taking feedback is also the important for maintaing the relationship with customers and
makingassure they come again.