 Draft Brief

Introduction
NatureCare is a company that manufactures and retails eco-friendly, high quality beauty skin care
products. The company is based in Brisbane, Queensland Australia and would like to expand within
Brisbane, as well as interstate. Currently, the company is managing promotional activities to improve
sales revenue and expand the business.

Website Key Messages

Key messages are the main points of information that a company wants the audience to hear,
understand and remember. They clarify meaning and provide headline of the issues the company
want to communicate. Effective key messages should be concise, strategic, relevant, compelling,
simple and memorable. Here is the key message proposed for the website:
“We always develop our formulas and to meet particular skin needs on different range of products.
Our mission is to make everyone pursue their natural beauty — we are the SOLUTION FOR NATURAL
BEAUTY.”
Website Content Ideas

Budget
Management has allocated an additional $5,000 to update the web site.
Action Plan
Stage Requirement Who Time
Design Website text approved Marketing Manager July 20th 2021
Design Website text to developer Marketing Officer July 20th 2021
Design Completing Website Website developer July 21st 2021

Marketing Policy and Procedure

All employees should stick to the standards of the company.
Policy Statement
 Company will conduct marketing and communication activities to promote products and
brand to prospective customers and public.
 The Marketing Manager will manage all aspects including brand identity, brand management
and marketing activities including advertising, promotional publications, online and social
media marketing, branding and design of materials and templates.
 All marketing and communication materials must comply with NatureCare Brand Guidelines
and be authorised for publication by the CEO, Marketing Manager and Operation Manager.
Procedure
Elements of NatureCare brand includes brand identity and style across all internal and external
communication.
 Brand Identity - The use of the logo, print, and web-based visual communication must
comply with the standards outlined in the Guidelines.
 Advertising – The Marketing Manager is responsible for approving all advertising material.
 Website and Promotional Material – Promotional material must clearly identify the brand
name and contain accurate information. The material must comply with brand identity
 standard. The company will attempt to inform everyone who is responsible in brand photo
shoots or videos that may be used for marketing purposes.
Consumer Profile
The company’s target customers are those who want high quality, eco-friendly products. The
consumer profile identified are professional women aged 25 – 55.

From: AA

To: BB

Dear Mr. BB,

Here I attached the document of draft brief for you to check. If you have any questions or thoughts
on the report or action plan, please kindly contact me as soon as possible. Thank you.

Sincerely yours,

AA

Revised Draft Brief

Introduction
NatureCare is a company that manufactures and retails eco-friendly, high quality beauty skin care
products. The company is based in Brisbane, Queensland Australia and would like to expand within
Brisbane, as well as interstate. Currently, the company is managing promotional activities to improve
sales revenue and expand the business.

Website Key Messages

Key messages are the main points of information that a company wants the audience to hear,
understand and remember. They clarify meaning and provide headline of the issues the company
want to communicate. Effective key messages should be concise, strategic, relevant, compelling,
simple and memorable. Here is the key message proposed for the website:
“Perceiving demand for skin products that contain eco-friendly and natural ingredients, our company
come up with NatureCare products. NatureCare manufactures and retails eco-friendly, high quality
beauty skin and emphasize on eco-friendly packaging. Our primary ingredients are natural
ingredients, such as Shea butter, essential oil, plant extracts, and green algae extracts. Every
NatureCare product is 100% free of paraben, phthalates, formaldehyde, chemical particles,
propylene glycol, and we are ALWAYS cruelty-free. We always develop our formulas and to meet
particular skin needs on different range of products. Our mission is to make everyone pursue their
natural beauty — we are the SOLUTION FOR NATURAL BEAUTY.”
Website Content Ideas

Budget
Management has allocated an additional $5,000 to update the web site.
Action Plan
 Stage Requirement Who Time
Design Website text approved Marketing Manager July 20th 2021
Design Website text to developer Marketing Officer July 20th 2021
Design Photos of Products to developer Marketing Officer July 21st 2021
Design Product Descriptions to developer Marketing Officer July 22nd 2021
Design Completing Website Website developer July 24th 2021

Marketing Policy and Procedure

All employees should stick to the standards of the company.
Policy Statement
 Company will conduct marketing and communication activities to promote products and
brand to prospective customers and public.
 The Marketing Manager will manage all aspects including brand identity, brand management
and marketing activities including advertising, promotional publications, online and social
media marketing, branding and design of materials and templates.
 All marketing and communication materials must comply with NatureCare Brand Guidelines
and be authorised for publication by the CEO, Marketing Manager and Operation Manager.
Procedure
 Elements of NatureCare brand includes brand identity and style across all internal and
external communication.
 Brand Identity - The use of the logo, print, and web-based visual communication must
comply with the standards outlined in the Guidelines.
 Advertising – The Marketing Manager is responsible for approving all advertising material.
 Website and Promotional Material – Promotional material must clearly identify the brand
name and contain accurate information. The material must comply with brand identity
standard. The company will attempt to inform everyone who is responsible in brand photo
shoots or videos that may be used for marketing purposes.
Consumer Profile
The company’s target customers are those who want high quality, eco-friendly products. The
consumer profile identified are professional women aged 25 – 55.

From: AA
To: BB
Dear Mr. BB,

Based on your feedback for the website developer draft brief. I have made changes to it. Here I
attached the document for you to check. If you have any questions or thoughts, please kindly
contact me as soon as possible. Thank you.

Sincerely yours,

AA

From: AA
To: Mr. CC
Dear Mr. CC,
Here I attach you the final brief required for our company website development. If you have any
questions, please let me know. Thank you.
Sincerely yours,
AA