Sales/consumption available outlets industry coverage HCL Coverage

Grocery urban 50 35 16
rural 70 30 5
Convenience urban 1.5 1.45 1.3
rural 0.2 0.2 0.1
E&D (Eating & Drinking) urban 30 15 5
rural 40 10 1.5
Industry Avergae Sales/outlet/mth* HCL average sales/out/mnth one time cost of acquisition

0.018 0.02 0.05

0.004 0.005 0.01
0.5 0.3 0.3
0.25 0.15 0.2
0.03 0.05 0.1
0.02 0.03 0.05
competetion pressure factor

1.2
0.8
1.5
1
1.75
1