Name: __________________________________________

A
Create a Public Service
Public Service Announcement (PSA) is a type of advertisement designed to
educate and inform a particular target audience about an important social issue. It
is not designed to sell a product, but rather to spread awareness. For your CPT, you will
participate in an awareness campaign for one of these important movements - Black Lives
Matter or Indigenous Peoples Movement. You will reflect upon the Virtues of Empathy
and Conscience as members of our Catholic school community.

Our PSA’s will be in support of one or all of the following

documents/ causes:
I. The Truth and Reconciliation Commission’s Calls to Action (2015)

II. The United Nations Declaration of the Rights of Indigenous People (2006)

III. Black Lives Matter International Activist Movement (2013)

IV. Ontario Catholic School Graduation Expectations (2015)

Assume that one of these agencies has hired you to create a Public Service Announcement
intended for an audience of high school students and teachers. You will create an ad on one
of the topics below. On presentation day, our class will vote on the most compelling PSA’s on
each topic. You will be sharing your PSA’s with the class in a brief presentation.

PSA’s will incorporate words and images from Indian Horse or

Your
The Hate U Give to illustrate the message
Find speci c quotations and descriptions from the novel to bring these policy statements to
life. Each PSA must have 3-4 direct quotations from the novel. Brief quotations (i.e. part of a
sentence) are most effective. Do not quote entire paragraphs! Include only the most powerful
words. Cite your work on the nal slide rather than in the body of the PSA.

Topics
Agency Statement PSA Message

1. TRC Call to Action 87: “We call upon all levels of government, in Create a PSA that
collaboration with Aboriginal peoples, sports halls of fame, and other honours Saul
relevant organizations, to provide public education that tells the Indian Horse,
national story of Aboriginal athletes in history." hockey player

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 Create a PSA that

2. U.N. Declaration of Rights of Indigenous People: “Recognizing in honours the
particular the right of indigenous families and communities to retain teaching of Saul’s
shared responsibility for the upbringing, training, education and well- grandmother,
being of their children, consistent with the rights of the child" Naomi and the
importance of
family in
education
Create a PSA that
3. TRC Call to Action 75: “We call . . . strategies and procedures for the honours (by
ongoing identi cation, documentation, maintenance, commemoration, name) children
and protection of residential school cemeteries or other sites at which who died at St.
residential school children were buried. This is to include the provision Jerome’s and the
of appropriate memorial ceremonies and commemorative markers to need for
honour the deceased children.” reconciliation
Create a PSA that
4. UN Declaration of Indigenous Rights Article 14 1. “Indigenous honours Saul’s
peoples have the right to establish and control their educational learning in the
systems and institutions providing education in their own languages, in Ojibway language
a manner appropriate to their cultural methods of teaching and and the cultural
learning.” * Look up some words in Ojibway or nd some used in the importance of this
novel. Words in other languages are italicized.

Create a PSA that

5. TRC Call to Action 62: “We call upon the Council of Ministers of encourages
Education, Canada to maintain an annual commitment to Aboriginal teaching and
education issues, including: Developing and implementing learning the
Kindergarten to Grade Twelve curriculum and learning resources on history and legacy
Aboriginal peoples in Canadian history, and the history and legacy of of residential
residential schools. schools and its
importance
6. Black Panther Party’s 10 Point Program: “We want education for Create a PSA that
our people that exposes the true nature of this decadent American encourages
society that teaches us our true history and our role in the present day teaching and
society. learning the
history and
experience of
black people in
America and the
ght against
systemic racism
that prevails
Create a PSA that
7. Black Panther Party’s 10 Point Program: “We want an immediate end honours Starr’s
to police brutality and the murder of black people”. courage in
speaking out
against systemic
racism and police
brutality in her
community

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 Create a PSA that

8. Catholic Graduate Expectations: A discerning believer who: encourages
“Respects the faith traditions, world religions and the life-journeys of all respect for
people of good will” indigenous
traditions and
spirituality

PSA Success Criteria

• Promotes respectful awareness and positive action though tone and message

• Demonstrates awareness of the needs and interests of the target audience

• Uses clear, expressive, and appropriately-paced voice, volume, tone

• Persuasively conveys agency message

• Incorporates words and images from Indian Horse or The Hate U Give effectively

• Approximately 10-12 slides and maximum 60 seconds in length

• Uses technology to successfully create appropriate mood and message

• A nal slide that cites the website resource used for research

Timeline:

Considerations: You will have 4 work periods to prepare your CPT - a total of 10 class
hours. Thus, your work, regardless of which option you choose, should reflect this.

• DAY 1: Read over the instructions and Topics. View samples of PSAs - both video
and poster. Select a topic / document from the suggested list. Brainstorm /
research the issue. Find signi cant quotations from the text.

• DAY 2: Create script and storyboard.

• DAY 3 & 4: Prepare your PSA.

• Day 5: Present your PSA to the class.

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 Storyboard & Script

A storyboard is a planning tool used for a frame-by-frame plan of your media product.
In the box, create a simple sketch of the image you plan to use. On the lines below, write
the words you plan to say while this image shows. Aim for telling your story in 10-12
slides.

Before you begin, plan out these important considerations:

Topic:

Purpose:

Audience:

Related scenes
from THUG or
Indian Horse:
(quotations,
scenes, pages)

PSA Structure
1. engage audience attention to topic

2. present a problem and a position on the issue,

3. examples to support it,

4. a call to action to encourage viewers to change their attitude and behavior

Think about how you can structure your 10-12 frames to develop your topic using this
structure.

Storyboard

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Reflection
After you have completed your PSA, take a moment to complete an individual reflection
on the process and product by answering the following questions.

1. Describe the strategies you used to create this media product. Explain which ones you
found most helpful.

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2. Identify what steps you might take to improve as a producer of media. Be speci c
(e.g. effectiveness of planning stage, improve clarity of voice and/or message, other?)

________________________________________________________________________
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P. S. A. S H O W C A S E
Today we will view the PSA’s created in class. Several groups have tackled each topic in a
bid to bring you the most compelling and persuasive eye-opener on their topic. Pretend that
you are a member of the committee and you need to select a winning bid or “pitch.” Use the
chart below to help your selection process.

TOPIC GROUP WINNING

P.S.A.
1.

2. 1.

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2.
3.
3. 1.
2.
3.
4. 1.
2.
3.
5. 1.
2.
3.
6. 1.
2.
3.
7. 1.
2.
3.
8. 1.
2.
3.
9. 1.
2.
3.
10. 1.
2.
3.
11. 1.
2.
3.
POST-SHOWCASE DISCUSSION
⌖ Describe what made the best PSA’s so good?

⌖ Complete the Reflection on page 7.

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