MNS University of Agriculture, Multan

Muhammad Zohaib Aman 2019-uam-2764

M.Sc. (Hons.) Entomology
Institute of Plant Protection
Post Harvest Management (Hort-705)
Dr. Kashif Razzaq
Supervisory Committee
Dr. Unsar Naeem-Ullah (Supervisor
Prof. Dr. Shafqat Saeed (Member)

MNS University of Agriculture, Multan Tuesday, December 22, 2020

 Supply chain management is an
integration of key business processes
from original supplier that provides
products, services and information that
add value for the customer to the end
user.

(Asgari et al. 2016)

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 Based upon the literature review

 1. Managing the total flow of goods inventory from the

supplier to the ultimate customer
 2. Cooperative efforts to synchronize and converge intrafirm and
interfirm operational and strategic capabilities whole
 3. Customer satisfaction
(Mentzer et al., 2001)

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The eight steps including are:
1. Customer relationship management
 Relationship with customer is developed
and maintained

2. Customer services management

 Single source of customer information.
Product availability, shipping dates and
order status.

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3. Demand management
 Balance the customer requirement
with firm supply capabilities.

4. Order fulfilment
 To meet customer requirement in
term of order fulfilment.

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Manufacturing flow management
 Making products and establishing
manufacturing flexibility needed to
serve the target market.

Supplier relationship management

 How a company interacts with its
suppliers. Like relations with
customers supplier’s relationship is
also important.

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Product development and
commercialization
 Product development is critical to
continuing success of the firm.
Return
 Critical and important step for supply
chain management. Many firms lack this.

(Asgari et al. 2016)

MNS University of Agriculture, Multan Tuesday, December 22, 2020 7

 Fragmented Supply Chain
 Linkages and Integration between the partners
 Taxation Issue
 Infrastructure Facilities
 Cost of Packaging Material
 Technology and Techniques
 Farmer's Knowledge and Awareness

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 Quality and Safety standards
 Processing and Value Addition
 Farmers income
 Supply chain losses and wastage of fresh produce
 Transportation facilities
 Demand and market information
(Negi & Anand, 2015)

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 A large number of small farmers
 Transportation: Inferior condition of fruit due to the time lag
between harvesting time and the time the fruit reach wholesale
market
 Harvesting stage: The stage of maturity at picking will affect the
speed of ripening, and the final quality of the edible fruit
 Fluctuated fruit production from year to year.
 Wholesalers are the chain leaders in some situations provides
guaranteed supplies

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 Technological, organizational and managerial implications
 Gap analysis and more effective communication between and
within all participants, Sharing information increase a firm’s
ability to learn from its partners
 Hard work, commitment and a fair degree of trust in the long
term intentions of partners
(Sivakumar et al.,
2011)

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 Asgari, N., Nikbakhsh, E., Hill, A., & Farahani, R. Z. (2016). Supply chain
management 1982–2015: a review. IMA Journal of Management Mathematics, 27(3),
353-379.
 Negi, S., & Anand, N. (2015). Issues and challenges in the supply chain of fruits &
vegetables sector in India: a review. International Journal of Managing Value and
Supply Chains, 6(2), 47-62.
 Mentzer, J. T., DeWitt, W., Keebler, J. S., Min, S., Nix, N. W., Smith, C. D., &
Zacharia, Z. G. (2001). Defining supply chain management. Journal of Business
logistics, 22(2), 1-25.
 Sivakumar, D., Jiang, Y., & Yahia, E. M. (2011). Maintaining mango (Mangifera
indica L.) fruit quality during the export chain. Food Research International, 44(5),
1254-1263.

MNS University of Agriculture, Multan Tuesday, December 22, 2020 12

 Thank you

Any Question?

Tuesday, December 22,

MNS University of Agriculture, Multan 2020 13