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1A SOCIAL MEDIA SOLUTIONS

A B
You and your partner are from Social Media You and your partner are vegetarian
Solutions, a company which helps businesses chefs and you want to start an online
find the right social media apps for them. If vegetarian cookery school called V2. You
you can’t think of an existing social media need to know what social media app
app that is right for your client, you design would work best for your new company.
one to suit their business needs. Work with your partner to decide:
Your clients are two vegetarian chefs who • how you will advertise and
want to start an online vegetarian cookery communicate with your customers
school called V2. They need help finding
• how you want to teach your customers
the best social media solution for their new
online to cook vegetarian meals
business.
• what you think you need from a social
Work with your partner to prepare questions
media app.
to ask V2 about their company and create
Then meet up with Social Media
some ideas of how social media can work for
Solutions, a company that helps new
them. Then meet up with V2 to suggest the
businesses find the right social media app
best social media solution for their online
for them. If they can’t think of the right
cookery school.
social media app for you, they will design
V2 are your clients so remember to use polite
one to suit your business needs. Talk to
and tentative language.
them about what you need.
Social Media Solutions are here to help
you so remember to use polite and
tentative language.

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1B IF MY MEMORY SERVES ME CORRECTLY

first fashion first first big


first …
mistake presentation disappointment

first time on a first major first big first music


plane purchase achievement bought

first time
first bad speaking first best
first …
haircut a foreign friend
language

first day at
first pet first … first success
school/college

first
first major
first trip abroad competition first failure
embarrassment
win

first time you first time you


first fear first car/bicycle
cooked lost

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1C MEMORISE

block out a commit sth to


good memory
memory memory

have a selective remember word


jog my memory
memory for word

trigger a
memorise realise
memory

recall recognise remember

remind me of remind me to poor memory

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2A INFINITIVE OR -ING ?
aim avoid claim consider dare deny end up endeavour fancy forget imagine pretend recall risk struggle
tempt tend vote

INFINITIVE BOTH -ING

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2B LIVE ON THE AIR


burning ambition colossal amount dismal failure endearing character eternal student
formidable challenge futile attempt lukewarm response resounding success strong competition
unmitigated disaster unprecedented number vast number

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2C WHAT’S MY LINE?

swimming pool school sports


hockey coach
lifeguard teacher

mountain football team


tennis coach
climbing guide manager

water skiing snowboarding


kung fu master
instructor instructor

leisure centre
skiing instructor marathon runner
manager

100m Olympic basketball


gym instructor
runner instructor

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3A IT’S DEBATABLE

All zoos should be banned.

We live in a throw-away society.

Social media does more harm than good.

We should be charged according to the amount of rubbish we produce.

We should only fly in a plane once a year to reduce pollution.

People don’t talk to each other enough anymore.

We should all be vegetarian.

Homework is becoming harmful to students’ education.

Poverty causes crime.

People should be charged to use the internet.

Endangered animals should be kept in captivity.

Global warming isn’t a problem.

We are too dependent on computers.

We shouldn’t use social media to encourage people to give to charity.

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3B COLLOCATION SNAP

do do do do

lend give give make

make make pay turn

someone a a helping someone’s


praise
compliment hand life around

someone a a simple act


good a difference
hug of kindness

someone’s someone a
sacrifices a good turn
day favour

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3C WORD FORMATION
vary reverse

decide allow

suit defy

imagine do

break transfer

laugh recognise

inspire respond

dismiss concern

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4A HEADLINERS
1

A seagull was arrested by police today after it entered the local supermarket and started to consume
the produce on the fish counter. The large bird forced the store to close around midday and was swiftly
apprehended by police officers. It was subsequently released without charge.

A piano that was recently donated by its owners after they moved house, was found to contain over 500 gold coins
worth to the tune of £500,000. The treasure was found by a piano tuner, who will receive a large reward for finding it.
The treasure itself will be donated to the British Museum.

A homeless person who died this week left a will of a million dollars. Pensioner Annie Coldinger lived a simple life on the street
but none the less attracted regular donations from passers-by on their way to work in the city. In an ironic turn up for the
books, Annie collected this money in a hidden container, which was found according to instructions left in her old coat pocket.

In a strange turn of events, a photographer lost out this week after he was hired to take photos of a man proposing to his wife but
accidentally took photos of the wrong couple’s engagement.

A woman who found her husband’s wedding ring on a beach a year after he lost it, is said to be overjoyed. She is reported to
have casually looked down at the sand on her regular dog walk to see the ring shining back at her in a one-in-a-million find.

A couple who accidentally left their packed lunch on a table in an exhibition, returned later to find it had been showcased
by the exhibitors. They were said to be hungry but not too disappointed that their lunchtime sandwiches were thought to
be so artistic!

A beach has apparently washed up with the tide in Ireland this week, much to the joy of local residents. The beach
originally disappeared thirty years ago in a storm but returned a few days ago when a freak wave washed the sand back
ashore. Residents and holiday makers alike are hoping it at least sticks around for the summer.

You’ve heard of gun dogs and sniffer dogs, now meet the world’s first cat-detection dog to track down the lost pets of upset
owners. Molly the spaniel has a full-time job alongside her pet detective owner and is to date responsible for locating over 100
lost felines. That’s real job satisfaction!

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4B PUT ON YOUR THINKING CAP


You have been asked to submit an outfit design for a competition for London fashion week.
Draw and label your design below. Be prepared to present your design to a panel of fashion experts.

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4C SELF AWARENESS

How do you How do you


Are you a good Are you self-
look after deal with
listener? motivated?
yourself? criticism?

Are you
comfortable How do you What are your What are your
pushing your relieve stress? weak points? strong points?
limits?

What would you


do with your life What do you What are you What kind of
if you knew you value the most? good at? person are you?
couldn’t fail?

When do you How do you


How do others What are you
need more want others to
see you? not so good at?
support? see you?

How do you What makes What kind of What kind of


define success? you scared? friend are you? worker are you?

What do you What are


What are you
do if someone you not very When do you
most passionate
disagrees with passionate work best?
about?
you? about?

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5A ADVERTISING STRATEGY
You have been asked to create an advertising strategy for a new product for the year 2030. Complete the advertising
strategy template. You will then present your product strategy. *Remember to use a variety of future tenses.

PRODUCT
What will consumers’ needs be in 2030 and how will you
meet these needs?

What is your product going to be called?

Does your product have any USPs (unique selling


points)?

Think about branding and packaging – how will it be


different from the competition?

CUSTOMER PROFILE
Who will your customers be?

What will they be into?

What will they like buying?

How will they be buying it?

How much will they be prepared to pay for the product?

ADVERTISING STRATEGY
By 2030 consumers will have been using social media
for advertising for over 20 years. How will buying habits
have changed and how will you need to respond?

How are you going to launch your product?

ACTION PLAN
Bring your ideas together to form a precise plan to
present.

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5B SNEAKY SPEECHES

pass up an acquire consume accumulate


opportunity things too much junk

collect
easy prey a soft touch a hard sell
things

sentimental knock-down insatiable


clutter up
value price desire

can’t part
chuck out go without splash out
with

hoard my dump hang onto


buy up
old … things stuff

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5C USE YOUR ENGLISH

have an aptitude for

take a chance on

create an opportunity for

play your part in

attitudes to

make a comment on

examine the evidence for

be encouraged by

provide information about

base the theory on

relationship with

play a role in

causes of

evidence of

impose a limit on

accomplished at
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6A MIXED CONDITIONALS

Should you
If my friends Had you gone If the teacher
find yourself in
had stayed this to bed an hour came to lunch
that situation
weekend … later … with us …
again …

If you weren’t If I tell you If she was to Had he not


such a nice what I had for take on another missed his
person … breakfast … role … flight …

If you hadn’t If I weren’t so If it wasn’t


What would you
taken my busy this raining so
do if …
advice … afternoon … much …

Would we If you hadn’t If Juliet hadn’t


If you were to
have done given me the wasted her time
work abroad …
anything if … instructions … at university …

If my mother
If the world was Should he
If I had won the hadn’t been
going to end complain
competition … late dropping
tomorrow … again …
me off …

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6B COUNTDOWN
Nouns Verbs Adjectives Phrases
candid discussion betray above-board forge a signature
falsehood bluff authentic play a prank
fraud cheat make-believe tell a whopper
hoax deceive mock
prankster disguise mythical
scammer fake fictitious
white lie fib
impersonate
pretend

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6C SPEAKING PART 4
Sometimes we need to exaggerate our abilities or achievements to get what we want.
Do you agree?

Is it OK to tell white lies to avoid hurting the other person’s feelings? (Why? / Why not?)

Rating Examples/Comments
Do they give reasons for their answers?
1 2 3

Do they provide examples for their argument? 1 2 3


Do they refrain from interrupting their partner? 1 2 3
Do they speak fluently? 1 2 3

Rating Examples/Comments
Do they give reasons for their answers?
1 2 3

Do they provide examples for their argument? 1 2 3


Do they refrain from interrupting their partner? 1 2 3
Do they speak fluently or use phrases to give
1 2 3
them time to think?

Rating Examples/Comments
Do they give reasons for their answers?
1 2 3

Do they provide examples for their argument? 1 2 3


Do they refrain from interrupting their partner? 1 2 3
Do they speak fluently? 1 2 3

Rating Examples/Comments
Do they give reasons for their answers?
1 2 3

Do they provide examples for their argument? 1 2 3


Do they refrain from interrupting their partner? 1 2 3
Do they speak fluently? 1 2 3

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7A PAST MODALS

Two fathers and their two


sons went fishing. They each
caught one fish to take home A man fell off a 30 m ladder A girl was sitting in a house at
with them. They did not lose but he didn’t get hurt. How will night with no lights on reading
any fish, but when they arrived he have escaped injury? a book. How could she read?
home they only had three fish.
How could that be?

A lift was on the ground floor.


There were four people in the
A boy was rushed to the
lift including me. On the first
hospital accident and A woman was in a cabin and
floor, one got out and three
emergency department. The it was pitch black. She had
got in. On the second floor,
A&E doctor saw the boy and one match. In the cabin were
two got out and six got in. The
said, ‘I cannot operate on this a newspaper, a lamp, a candle
lift got stuck before it reached
boy. He is my son.’ But the and a fire. Which will she have
the third floor. Everyone else
doctor was not the boy’s father. lit first?
spent the night in the lift, but
How could that be?
I went home. How must have I
escaped?

A group left their campsite and


hiked south for three miles.
A man was going for a walk, Beth’s mother had four
Then they turned east and
when it started to rain. The children. She named the first
hiked for three miles. They then
man didn’t have an umbrella Spring. She named the second
turned north and hiked for
and he wasn’t wearing a hat. Summer, and she named the
three miles, at which time they
His clothes got soaked, yet not third Autumn. What must have
came across a bear inside their
a single hair on his head got been the name of the fourth
tent eating their food! What
wet. How could this happen? child?
colour must the bear have
been?

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7B CAN YOU REPHRASE THAT, PLEASE?


dealing only with the
important subject or
write a short letter to
drop someone a line to the point idea, and not including
someone
any unnecessary
discussion

to become confused
about what someone is
get hold of someone contact someone get your wires crossed saying because you think
they are talking about
something else

not understand each


other because you are
get the most important
get the low-down talk at crossed-purposes talking about different
facts about something
things but fail to realise
this

to hear about
to say something
something because
without thinking
hear through the the information has
put your foot in it carefully, so that you
grapevine been passed from one
embarrass or upset
person to another in
someone
conversation

to talk to someone to avoid or delay talking


touch base with to find out what is about something
beat around the bush
someone happening about embarrassing or
something unpleasant

to not have the latest


just recently been
knowledge about a
be out of touch hot off the press printed or become
subject, situation, or the
available
way people feel

to give someone all


the information they regularly tell someone
put someone in the
need to understand a keep someone posted the most recent news
picture
situation, especially one about something
that is changing quickly

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7C NOUNS FROM VERBS


SAME DIFFERENT
NOUN VERB NOUN VERB

1 protest protest 1 commitment commit

2 2

3 3

4 4

5 5

6 6

7 7

8 8

9 9

10 10

11 11

12 12

13 13

14 14

15 15

16 16

17 17

18 18

19 19

20 20

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8A HEALTH CHECK

How much do you know


about health and fitness?
Take the quiz to find out.

1 How many portions of fruit and vegetables should you aim to eat a day?

A 3–5 B 5–8 C 8–10

2 How many minutes of moderate exercise (breathing harder than usual) do you need a day?

A 20 minutes B 30 minutes C 60 minutes

3 How many muscles are there in the human body?

A 273 B 426 C 639

4 Which of the following food items contains 700mg of calcium, the recommended daily intake for an adult?

A 100g cheese B 100g spinach C 100g ice cream

5 How many hours’ sleep does an adult need each night?

A 6–8 hours B 7–9 hours C 8–10 hours

6 How much salt should you eat each day??

A less than 6 grams B less than 12 grams C less than 18 grams

7 How much water should you drink a day?

A half a litre B one litre C four litres

8 From which of the following can we get the most vitamin C?

A sunbathing B drinking orange juice C eating carrots

9 How many calories a day should a female adult consume?

A 1000 B 1500 C 2000

10 How many calories a day should a male adult consume?

A 1500 B 2500 C 3500

11 Which contains the most sugar?

A a banana B an apple C a bowl of strawberries

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8B SAYING IT IN THE PASSIVE

Most medicines will be


Life expectancy in ancient Humans spend a third of
printed by 3-D printers in
Rome was 20–30 years. their life  sleeping. 
the future.

People consider
Most people believe People who run regularly
Hippocrates of ancient
that Alexander Fleming live on average six years
Greece to be the father of
discovered penicillin. longer.
western medicine.

Humans have become Our life expectancy has


The pace of population
50% heavier in the past increased more in the
ageing is much faster now
100 years than they have last fifty years than in the
than in the past.
been throughout history. entire human existence.

In fifty years’ time, robots Laughing 100 times uses There are more living
will take over the jobs of the same energy as fifteen things living on your skin
nurses and carers minutes cycling. than people on the planet.

By 2020, the number of There is an agreement


The average person will
people aged 60 years that countries have to
walk the equivalent of four
and older will outnumber start making provision
times around the world
children younger than five to look after their ageing
during his/her lifetime.
years. populations.

You can survive for two Two-thirds of all the


Women, partly because months without people in the world who
their immune systems, age eating, but you can have ever lived to be 65
more slowly. only live eleven days years old are still alive
without sleeping. today.

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8C EMOTIVE EXPRESSIONS

angst blub chuckle compassion

cry fury giggle gloomy

groan grumpy howl laugh

moan outrage rant scream

shriek smirk snigger sob

wail weep wrath yell

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9A LEADER OR TEAM PLAYER?


Read the statements and decide how far each one is true for you.
1 = totally agree; 5 = completely disagree

1 2 3 4 5

I like working on my own.

I can deal with a difficult situation quickly and effectively.

People often ask me my opinion.

I’m good at planning.

I enjoy getting the credit for work I’ve done well.

I prefer working with ideas more than processes.

I am goal-orientated (work hard to achieve good results).

I like to tell people what to do.

I work better outside a team.

I’m generally more confident than most of my friends.

I’m happy to provide constructive criticism.

I don’t usually ask people’s opinions before making a decision.

I can recognise people’s strengths and weaknesses.

I’m a good problem solver.

I enjoy the end result more than the process.

I usually adapt well to the social circle I find myself in.

Total score:

70 or more: A leadership role doesn’t appeal to you. You enjoy working in a team or working alone.
50–70: You are a team player but you would also be comfortable in a leadership role.
15–30: You are a confident leader. You would suit the role of manager.
15 or less: You are a natural leader.
Results

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9B WHOSE RESPONSIBILITY?
allocate tasks (phr) assume responsibility (phr) brainstorm (v)
build up a good rapport (phr) collaborate (v) conflict resolution (n)
delegate tasks (phr) earn respect (phr) foster creativity (phr)
go the extra mile (idiom) hone a skill (phr) lay down the law (phr)
lead by example (phr) develop mutual trust (phr) be a team player (phr)
take the initiative (phr)

allocate tasks

MANAGER

BOTH

TEAM

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9C ACADEMIC AND FORMAL LANGUAGE


1 We discussed the issue immediately and as a consequence, we were able to find a quick solution.

(key word)

2 The company closed mainly due to the growing trend in online shopping.

(key word)

3 My manager said I was an important member of the team.

(key word)

4 The team soon found out that their manager lacked leadership skills.

(key word)

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