Professional Documents
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environment
by Eli Schragenheim and Amir Weisenstern
Demand fluctuates
In a make-to-availability environment, the company reacts to a fluctuated market
demand. When the demand suddenly increases, buffers are depleted rapidly.
Therefore, to ensure availability, we need to produce and replenish the stock buffer
immediately
Demand grows
One of the characteristics of TOC replenishment is that the availability of a product
becomes higher which leads to more sales. When demand gets higher for a certain
product, there is a need to increase its buffer size and replenish to the buffer
increment. In addition, as the company capitalizes on the replenishment solution and
creates a marketing order, the demand for products becomes even higher.
Since production must react quickly to all demand increments it must maintain
sufficient protective capacity. In different wording, production must not commit to all
its capacity but rather reserve some.
The conclusion is that in order to cater for sudden increase in market demand, it is
recommended to have approximately 20% protective capacity and never to go below
10%.
When the organization is in a situation that it has a real bottleneck (i.e. it can sell
anything it produces), option #2 is the preferred1 option and we name this protective
capacity "market buffer."
In order to decide what items to produce using the market buffers, Sales and
Operations should have an open dialog. Some of the parameters that should be
considered are:
• Every CCR in Production has its own market-buffer-products.
• The products can be easily sold, for a good price, upon availability.
• The potential price of the product when sold under no obligation.
• The ability to segment the product without cannibalizing other products or
other offers.
• Note - there is no need that all products would have a certain ratio for the
market buffer. Actually it’d be simpler to have distinct product for the market
buffer, but this is not a strict requirement.
1
See "market buffer" document for more elaboration
• Note - once Sales and Production decide what products should be used for
market buffer, Sales would NOT commit to deliver those products unless
Production notified that so-and-so quantity is going to be available very soon.
In other words, the initiative to produce those items lies solely on Production.
Maximum
load Work orders for
expected market buffer
before the
CCR
Load before the
CCR
Time
There is a second check before putting a market buffer order – if there is an indication
that the system is in a need to expedite then it is better not to produce and keep the
capacity free in order to have better response.
There might be cases in which the chosen horizon is longer than our existing
knowledge about the actual load from existing orders. In that case we will need to
factor some reservation due to the unknown load.
Time
Maximum
load
expected
before the
CCR
Time
When the system load trend peaks continuously and eats into the protective capacity it
is imperative to
• Elevate the capacity or
• Decide how to reduce the regular load 5
2
We cannot be 100% confident since buffer size might be decreased during this time
3
It is also okay to add an artificial order to cover for the missing portion for the next link in case that
the next delivery is within the horizon.
4
Taking into account all orders (including artificial ones) and the reservation factor. Excluding the
orders served for market opportunities
5
There are mechanism such as increasing price, dumping non-profitable clients, etc.