MARKETING

Coronavirus

• Coronaviruses (CoV) are a large family of viruses that cause illness ranging from the
common cold to more severe diseases such as Middle East Respiratory Syndrome
• Coronaviruses are zoonotic, meaning they are transmitted between animals and
people
• Common signs of infection include respiratory symptoms, fever, cough, shortness
of breath and breathing difficulties. In more severe cases, infection can cause
pneumonia, severe acute respiratory syndrome, kidney failure and even death.
 CLINIVA HEALTHCARE

BECAUSE YOUR LIFE MATTERS.

 “Kit” will be a high quality product, as quality will
be the highest priority of the business.

The box will contain: Sanitizer, Gloves,

Respirator Mask with Filter venus for protection
against

A ventilation system will fresh the air new

Product ventilation system will keep you breathing easily

Exhalation valve with long hours use and cool

flow of the exhaled air

Metal nose clip with nose foam to ensure proper

seal and good fit
 The product will cost Follows a high-medium
349 pricing strategy and
offers more value to it.

Price

It provides consumers a
reasonable price
according to its quality
 The company will start by capturing
the mask market of Mumbai, only
and then strategically build their
network to other cities of India

Place
Kit will also be provided via
distributors such as Amazon and
Flipkart
 Advance campaign to build Paid Social Media Promotion
awareness and differentiated using established influencers
products quality from its
competitor

Promotion

Advertisment
 Demographic: All age groups

Geographical: All major cities

Segmentation
Behavioral: Health Conscious

Psychographic: Middle & Upper Middle

Class
 Targeting

• Single Segment Concentration

• Focusing on one specific segment and
achieving leadership in it.
 Positioning

• Benefit Positioning
• Making people aware about the unique benefits of the product
• The goal is to highlight companies most powerful attribute
 Strengths

SURGICAL MASKS THICKER, PROTECTS AGAINST COMFORTABLE NON-IRRITATING N95 RESPIRATORS,

CANNOT PROTECT FILTRATION LAYER OTHER BACTERIA/ CLOTH DESIGN TO SKIN,PERMITS THE 'N95'
YOU AGAINST ANTI BACTERIA WITH RESPIRATOR AIR PASSAGE DESIGNATION
CORONAVIRUS FOR EASE OF MEANS THAT WHEN
BREATHING SUBJECTED TO
CAREFUL TESTING,
THE RESPIRATOR
BLOCKS AT LEAST 95
PERCENT OF VERY
SMALL (0.3 MICRON)
TEST PARTICLES
 Price higher than competitors

Capturing similar idea of the

Weakness competitor

No refund or return service

provided
 Opportunities

Buyers won’t
High rate of Virus spreading across compromise when it
Rising awareness
population the country rapidly comes to health of
them and their families
 Threats

Difficult to Lack of colour

Extremely high
convince buyer and
competition
to rebuy customizations
THANK YOU