CHAPRT-1

INTRODUCTION
1.1 INTERODUCTION ORAGANIZATIONAL STUDY:

BYJU'S' app was developed by Think and Learn Pvt. Ltd, a company which was
established by Byju Raveendran, Divya Gokulnath and a group of students in 2011.
Byju, an engineer by profession was coaching students in mathematics since 2006.
In initial days The company focused on offering online video-based learning
programs for the K-12 segment and for competitive exams.In 2012, the firm
entered Deloitte Technology Fast 50 India and Deloitte Technology Fast 500 Asia
Pacific ratings and has been present there ever since.

In August 2015, the firm launched BYJU'S: The Learning App.In 2017, they launched
BYJU'S Math App for kids and BYJU'S Parent Connect app. By 2018, it had 15 million
users out of which 900,000 were paid users at that time. In the same year, BYJU'S
became India’s first edtech unicorn. By 2019, 60% of BYJU’S students were from
non-metros and rural cities.

In July 2019, BYJU'S won the sponsorship rights for the Indian cricket team jersey

BYJU'S is an Indian multinational educational technology company, headquartered

in Bangalore. It was founded in 2011 by Byju Raveendran and Divya Gokulnath. as
of December 2021, BYJU'S is valued at US$21 billion and has over 115 million
registered students.
 1.2 corporate social responsibility (CSR):

BYJU'S is an education tutoring app that runs on a freemium model, with free
access to content limited for 15 days after the registration. It was launched in
August 2015, offering educational content for students from classes 4 to 12 and in
2019 an early learning program has started for classes 1 to 3. It also trains students
for examinations in India such as IIT-JEE, NEET, CAT, IAS, and international
examinations such as GRE and GMAT.

Academic subjects and concepts are explained with 12-20 minute digital animation
videos. BYJU'S reports to have 4 crore (40 million) users overall, 30 lakh (3 million)
annual paid subscribers and an annual retention rate of about 85%. In 2019, the
company announced that it would launch its app in regional Indian languages. It
also planned to launch an international version of the app for English-speaking
students in other countries. Recently, Byju's launched new programs in its Early
Learn App for students of kindergarten as well. In April 2021, the company also
announced the launch of "BYJU'S Future School" to be led by WhiteHat Jr Founder
Karan Bajaj. The Future School aims to cross the bridge from passive to active
learning with an interactive learning platform blended with coding and other
subjects like Math, Science, English, Music and Fine arts through storytelling.
BYJU'S will launch the Future School in the United States, United Kingdom,
Australia, Brazil, Indonesia and Mexico in May.

1.3 OBJECTIVIES TO STUDY:

Organisational Objectives: Management is accountable for establishing and

 attaining objectives for the company. It has to deliver a variety of objectives in all
operations contemplating the interest of all shareholders including, stakeholders,
consumers, the government and employees. The principal objective of any
company must be to use material and human resources to the maximum potential
benefit, i.e., to meet the financial objectives of a firm. And, they are survival, profit
and growth.

Survival: The essential objectives of any industry is survival. Management must

attempt to assure the continuation of the business. In order to survive, an industry
must gain enough funds to meet the costs that would be incurred.

Profit: Poor survival is not sufficient for the industry. Management has to make
sure that the company earns the profit. Profit contributes to a necessary catalyst
for the sustained successful performance of the firm. Profit is crucial for meeting
the costs and uncertainties of the business concern.

Growth: A firm requires to add to its chances, in the long run, for this it is
necessary for the concern to develop. To prevail in the business, management
must utilise adequately the growth potential of the firm.

Social objectives: It includes the establishment of benefit for the community. As

a part of the community, every business whether it is a trade or non-trading
concern has a social responsibility to meet. This applies to consistently generating
financial value for many components of society. This includes using
environmentally beneficial technologies of production, providing job opportunities
to the disadvantaged sections of the community and furnishing the primary
facilities like crèches and schools to employees.

Personal Objectives: Establishments are made up of resources who possess

different backgrounds, experiences, objectives and personalities. They all become
part of the establishment to meet their several demands. These differ from
economic necessities such as ambitious perks and salaries, social obligations such
as equal attention and higher level demands such as individual growth and
progress.

1.4 METHODOLOGY:

he education in our society is still lacking an effective approach towards education

and is promoting rat-race amongst the students. At this phase of technological
advancement, the teachers need technology to be integrated into the learning
process to make students learn in an engaging, interactive and effective way.

1.4.1 DATA COLLECTIONS:

Primary Data: primary have been collected through observation personal interview
and disucussion with manager and employees of the organization.

Secondary Data: secondary have been collected from company's internal

recods,annual reports, journals etc.

1.5 Scope of study:

BYJUs motive doesn’t only focus on the students who are interested and motivated
to learn instead focuses on everyone, being unbiased. It is trying to create a
situation where students take the initiative of learning instead of content being
spoon-fed to them in order to gain more score which happens in 99 percent of the
 cases in the country.

1.6 Limitations of study:

1. too much costly

2. Focuses more on Pre-recorded Lectures

3. Can’t use Tablet for other Purposes.

4. can't meet directly

F. the shipment maybe late to receive sometimes

1.7 Period of study:

The study was from 28/09/2021 To 15/11/2021

CHAPTER - 2

COMPANY AND SERVICE PROFILE

2.1 Background of the oraganization

magine you are sitting in a packed class, and the teacher is explaining an important
concept. It appears that everyone else is understanding the teacher's words and
nodding their head in unison, but this is not the same with you because you cannot
understand an inch of the explanation going on in the class. Does this scenario
resonate with you? Whether you accept it or not, such situations have happened
at least once in a student's life. Every person has his or her pace of learning, and it
is not possible for the teacher to take care of each one in the class.

Thankfully, the Edtech sector is growing fast enough to fill this gap. And talking
about Edtech in India, one name that can't be missed is BYJU’s. Read on to find out
how an engineer's passion for teaching led him to start the world’s most valued ed-
tech company.

BYJU's was founded in the year 2011 by Byju Raveendran. He is India's youngest
billionaire with a net worth of $3.05 billion as per Forbes list of India's 100 Richest
People (2020). BYJU's The Learning App was launched in 2015

2.2 About the BYJU'S LOGO:

2.3 Our team: