Your guide to securing the job of your

dreams.
 CHAPTER 1
SELLING YOURSELF
So many people told me “Joe you’re going to
have to become a CFI (flight instructor), Joe
you’re going to have to go to a regional airline
before any other carrier will take you. I
acknowledged and appreciated their thoughts
but always knew I respectfully disagreed with
them. But how was I so sure? I knew very early
on that it wasn’t about what you know its
about who you know. But there’s a second
PREFACE
part that is the less obvious, never spoken, and
My intent for this booklet is to help as many the most important concept you MUST
people as possible get hired at the jobs of their understand to have success in your interview.
dreams. Whether you’re a pilot, flight The secret is this: when you get in front of the
attendant, mechanic, or any other person right people, you need to know how to sell
seeking your dream job…this booklet is for yourself effectively. You’ve likely already done
you. this to a certain extent. I say this because if
you’re in front of the right people (whether by
random selection or internal
recommendation) you convinced someone
somewhere that you were worthy of being 3. Enthusiasm is infectious
offered an interview or worthy of at least
being recommended for an interview. Once 4. Body language plays a large role in every
you understand that you are selling yourself human encounter
you will have explosive success in securing the
job of your dreams. But how do you do this 5. Insouciance boosts your value
effectively? It’s certainly not hard, but like dramatically
anything, to do it well you will need to
practice. With that in mind lets look at some 6. You must present well: Appearance &
crucial points that are paramount in selling speech. Be the full package
yourself effectively.
7. Be memorable
1. In any interview they’re simply trying to
answer one question: How will I feel
8. Make your interviewers feel good
working with you? This is number one for
a reason. I will be bringing this point up
numerous times in the booklet so keep 9. Prep work is required for success in
anything
an eye out.

2. Sincerity and humble attitudes always 10. Do you instill confidence that you are the
yield returns. one for the job?
Each of these are vital so in the next chapter I with you? This is a very deep concept for
will be discussing each with a bit more detail. some, but the truth is once you
understand this truth you will suddenly
understand how to show other’s you’re
CHAPTER TWO worthy of their time and instantly you
Understand What They’re Trying to Answer will be hired.

So..what are they trying to answer anyway?

2. Number two relates to sincerity and
Several things but there’s one HUGE one. Let’s
being humble. The truth is nobody likes
look at each point from the previous chapter
an arrogant - know it all. People also
with a bit more detail.
don’t like individuals that feel entitled
1. Number one from the previous chapter and/or lack accountability. The humble,
is by far the most important concept to sincere individual is always the preferred
understand: How will I feel working individual that is worthy of spending
with you? time with.

Time is the most precious and finite 3. Number three relates to being
thing in the universe. People have limited infectious! Enthusiasm is a contagious
time from their date of birth because the emotion and it helps you show up twice!
non-negotiable truth is that eventually That’s right twice! What do I mean by
we all run out of it. Ask yourself, why this? You need to show up once as in
should anyone spend their finite time “Hello I’m here” and then show up a
 second time as in “You will NOT forget staying productive. Does that sound like
me”. People don’t remember what you a good time?
told them or did for them as much as
they remember how you made them 6. Deliver the whole package as a
feel. How does an enthusiastic person professional! Appearance, your word
make you feel? If they make you feel choice, and overall delivery in the
good, do you believe they are worthy of interview will demonstrate your ability to
spending your finite time with? complete the required job tasks, and
ensure all those around you have a good
4. Number four deals with body language. time with you in the process.
Are you very interested in the offer, are
you a good listener, are you a team 7. Be memorable! The best way to do this
player, do you seem focused at the is to combine all the points you’re
interview at hand or are you thinking reading right now. All combined this #7
about other things? Are you worth my will take care of itself!
time?
8. Make the interviewers feel good.
5. Number five says insouciance adds Remember, people may not remember
value. Being insouciant basically means what you told them, or what you did for
you have fun with things, no worries, no them, but they will remember how you
stress. You can joke around while still made them feel. But how do you do this?
A very easy way is to thank them by
 name, thank them for their time, and 10. Do you instill confidence that you
thank them for the opportunity to be are the one for the job? confidence
with them today. This shows you respect breeds certainty, and certainty means
them and the fact they have given you people take- action. Think about why you
their most precious asset: time. are reading this booklet right now. You
likely believe the contents here will help
you in your interview (I know I do).
9. Prep work is required for success in Therefore, your certainty drove you to
anything. Demonstrate this by having a take-action. What do I mean? Well, you
basic understanding of company history, paid shipping and handling and are
growth plans, and overall operations. investing your time to read this. Show
The interviewers thought process now the interviewers that you are worth
shifts to the following: “You did your taking-action with.
homework, I was right for calling you in
The common variable is all points relate back
for an interview today, I suspected and
to point number one: We all have limited time,
hoped you were the caliber individual why should we spend it with you and are you
that your resume reflects, your interest
worthy of us giving up a finite product (time)
in working with us has been noted, thank
to spend it with you? A sincere, humble,
you for preparing for this interview enthusiastic, super interested, and stress free
opportunity and not wasting my time.
(fun/insouciant) professional, prepared
individual is someone worthy of spending time
with. People like that are far and few so you’re Interviewer: “Hey John, thanks for coming to
worth giving a shot. Even if your resume interview with us! How was your drive here
doesn’t compare with others, we can make an did you find us ok!?”
exception to the rule..because I mean…all the
You: Thank you for the invite! It is very much
rules are made up anyways right? You’re appreciated! My drive was excellent, had no
Hired.
issue finding your office I’m in this area often
CHAPTER THREE visiting ABC restaurant on the corner!”
I Know You but I Forgot You Interviewer: “Ahh yes we love that place! We
always order takeout from there!”
Don’t be forgotten. Many individuals attend an
interview, do a great job, but let themselves You: “Yes they’re great! Do you have a favorite
be forgotten. You need to ensure you are dish there?”
always at the front of their mind. When they
Interviewer: “Yes I love their flat bread pizza!”
think of hiring, they think of you. Follow up is
mandatory, but how you follow up is also Now you know that the interviewer likes ABC
crucial. At the beginning of the interview restaurant also! In your follow up email, I
process there’s always a bit of small talk. How would include something like this.
was your drive here, where were you born, did “Thank you again for your generous time at
you see the game last night? You need to stay the interview, I truly appreciate it. I thought of
on high alert for data that you can later use in you yesterday when I ordered flat bread pizza
a follow up email. Let me give you an example. at ABC restaurant! Just wanted to thank you
once more and I look forward to an interviewer that you were highly focused and
opportunity to work with you. paying attention to him or her. And anyone
who pays that level of attention to me is
It may not be these exact words verbatim, but
someone I would be willing to give my time to.
the wording isn’t the important part.
Conveying your though process to him/her You’re Hired.
effectively is the most important part. My How often should I follow up?
though process is this: I want to show this How much do you believe you are the right
person for a second time, that I am worth
candidate for the job? If you truly believe
them spending their time with. Why? Because you’re the candidate for the job I would follow
I understand the people you work with are the
up immediately the day after. Some people
ones you spend a large majority of your time
may argue this, but fact of the matter is they
with, and nobody wants to experience a bad likely just interviewed a bunch of people. I
time, right? You wont get that with me, you’ll
want to be sure I stay at the front of their
be hiring someone that is professional, paid
mind. If it wasn’t that they were going to be
attention fully to you because I understand interviewing candidates all day I would’ve sent
that your time is valuable and you deserved
a follow up thank you email immediately! The
undivided attention, and once more let me
only reason I didn’t is because I know they
just let you know that I not only appreciate the won’t see the email anyway! I mean how could
opportunity to interview, but I appreciate you.
they, they’re busy interviewing candidates and
This is only one example of how you gather if I send it now when they see it tomorrow my
data that can be later used to show the email will be buried under a million other
emails! I want to be first, FIRST PLACE. Yes 1SP me!”. There’s a certain way you just don’t
isn’t just 1StepPrep it also means 1ST PLACE! answer things. Like how about when they ask
Being first means I can’t have 15 emails above “Why do you want to work here”. Imagine if
mine! So, I will send it out tomorrow morning, you answered “well..you’re hiring…and I
right at office open time. happen to be looking for a job..so it’s a match
made in heaven right!? Wrong Answer!
CHAPTER FOUR
Communicate to them that you have always
Why do you want to work here? wanted to work for them, your life would be
The technical questions part is of course a complete if you had the opportunity to join
crucial segment of the interview as well! How their team, and you’re confident that your skill
do you answer these questions? The short set and enthusiasm working with their great
answer is you do it in a way that shows two team will prove you can add tremendous value
things: to their organization. As you explain this
remember what we discussed in chapter two.
• I intend to stay at this company for the
Stay fun, insouciant, loose, make them feel
long haul
good, and be sincere. All these emotional
• I intend to add as much value to the
elements combined with your actual
company as possible
responses to technical questions will continue
A long-term value add proposition = a great answering their own internal question: why
hire for the company! How do you express this should we give you a shot, why are your worth
to them without simply saying “hey I’ll be here our time? If you combine incredible responses
a long time and I’m going to add value so hire
with incredible delivery rest assured. You’re consider everything prior to arriving to
Hired. your moment.
I truly believe the technical talk part of an
2. Don’t place your car keys, bags, or other
interview serves a dual purpose. Yes, they get
to know you and your background, but also personal belongings on their desk. That’s
their desk and their personal space not
they are observing your body language. Are
yours. Respect it to show you respect
you confident, are you happy to be there, are
you focused, are you conscious/considerate of them.
their space? There are a few mistakes you
don’t want to make so let me list them out 3. Don’t jingle car keys and change in your
pocket. This shows your nervous. Why
below.
are you nervous!? Remember, YOU ARE
1. Don’t go into an interview without THE ONE! Not hiring you would be like
turning your phone off. If you’re phone eating pancakes with no syrup..and who
rings mid interview all this says is, you in their right mind would do that!? Don’t
lack responsibility to arrive prepared for show you’re nervous or uncomfortable
the event. After all..you did know you being there. Show them that you are
were coming to an interview right? CERTAIN your skill set is mandatory for
Remove all distractions. Otherwise the them to have.
interviewer will feel as though the event
wasn’t important enough for you to 4. Don’t crack your knuckles! This again
shows nervousness and depending on
 who is interviewing you they may CHAPTER 5
interpret that as an unhealthy habit! This Take Responsibility
could send them down a path of thinking
what other bad habits does this If you get called to an interview its mainly for
candidate have? one reason: for them to figure out how you
are as a person! The good news is you’re
5. Don’t provide any reason to believe you qualified, otherwise they wouldn’t be calling
may leave their company. you! Why would you be offered an interview if
your resume reflected lack of qualifications
Some of these may seem obvious but its right? Why do I emphasize this? Because you
incredible how many flailing arms, knuckle
must understand the very thing I brought up in
cracks, and other strange “not cool” things
Chapter one. You are NOT there to prove
candidates do purely out of nerves. Success is you’re a qualified candidate with accolades
where preparation meets opportunity. Your
that far exceed all the others. NO. They
interview is the opportunity, prepare for it to
already know you’re qualified otherwise you
the best of your ability using every tool wouldn’t be there interviewing!! You are there
possible, and none of these “not cool” things
to SELL YOURSELF. It’s not time to sell your
will happen to you. Why would it you’re
resume its time to sell YOU! Show them that
prepared!! you are an individual that doesn’t come by
every day, your breed is scarce, and scarcity
demands attention. You want the
interviewer(s) to feel refreshed when you walk
out of there. They need to have thoughts like humble and well-spoken is a valuable asset to
“wow, that was refreshing, by far the best any organization. Remember that certainty
candidate we’ve had today, lets definitely put breeds action. You want to them to act in
him on the list for consideration.” Not only am hiring you and the way you do this is by selling
I on the list, I’m at the top of the list. I will yourself.
remain their because I’m going to stay first
You’re not there to sell your resume, the
with follow up contact tomorrow! It’s YOUR
interview is 100% about you! Show that you
responsibility to make them feel that way. are a high caliber professional that demands
Things don’t happen to you they happen
they act quick and scoop you up off the
because of you! TAKE responsibility for them market. Do this by understanding body
hiring you and your passion for the position
language is crucial in any human encounter,
will be made evident to them!
enthusiasm is infectious, making it known you
CONCLUSION appreciate and respect their time along with
showing you’re an easy going, fun, sincere and
When you’re going into an interview you need
to deliver the full package. Nobody wants one humble individual. You intend to stay with
them for the long haul, and you add
ice cream scoop in their cone, you want
tremendous value to their organization. It
multiple! So, give it to them and deliver full
force. Always remember the main question would be an absolute tragedy for them not to
hire you, not for you but for them! Show them
their trying to answer: are you worth giving up
this by practicing your interviewing skills and
my finite time to. Someone who is a team
player, enthusiastic, professional, sincere, putting in the prep work that demonstrates it.
If I can even help you anyway, whether in doesn’t go unnoticed and it is very much
person, by phone, by email, maybe you jump appreciated.
on one of our training programs or we do
some coaching together, I can’t thank you
enough for picking up this booklet and
entrusting me to help you in your success. I’ve
always said my success will be determined
directly by the number of people I can help. I
want to help a lot of people in my time here
on planet earth and hopefully this booklet is
only the beginning of a long-term relationship
we can have working together. I look forward
to an opportunity to work closer with you and
once again, thank YOU of your time reading
this. Furthermore, I appreciate you, and your
investment in yourself. These investments
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investments you make in yourself is endless.
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