PROJECT PROPOSAL

STRATEGIC
BRAND
POSITIONING
05 .08 .21

SPEAK LOUDLY
SPEAK VISUALLY
 PROJECT PROPOSAL

CLIENT

KITSUNE
TECHNOLOGY FZE
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ARTERUSH DESIGN & ARTWORK SERVICES

DESCRIPTION AMOUNT

PHASE 01 - Kitsune Technology FZE AED 18,500/-

Brand Identity
Vision & Values, Brand Assessment, Strategy, Naming, Brand Tagline
Brand Identity, Research & Positioning.

Typography
Primary and secondary font styles

Brand Book
Logo, Logo Construction, Clearspace, Scale, Placement, Typeface
Brand Phrases, Branding Do’s And Dont’s, Logos And Imagery,
Clear Space, Icons And Site Elements

Company Profile
( Upto 8 Pages - 2 Revisions On The Approved Concept With Content From Client )

Business Collaterals
Letter Head, Envelope, Business Card, Email Signature

Social Media
Social Media Headers And Profile Pic ( Facebook, Twitter, Instagram, Linkdin )

Motion Graphic - Promotional

2D Animated - Brand Animation Video 15sec to 30sec
PHASE 02

PHASE 02 - Lomri AED 8,500/-

Brand Identity
Vision & Values, Brand Assessment, Strategy, Naming, Brand Tagline
Brand Identity, Research & Positioning.

Typography
Primary and secondary font styles

Brand Book
Logo, Logo Construction, Clearspace, Scale, Placement, Typeface
Brand Phrases, Branding Do’s And Dont’s, Logos And Imagery,
Clear Space, Icons And Site Elements

Motion Graphic - Promotional

2D Animated - Brand Animation Video 15sec to 30sec
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ARTERUSH DESIGN & ARTWORK SERVICES

TERMS AND CONDITIONS

Arte Rush Design And Artwork Services is pleased to set out their Terms and Conditions, which will apply to
the work we do for you. These Terms and Conditions and the Quote/Production Estimate supplied to you
form the contract between us for the provision of Arte Rush Design And Artwork Serivces's services. All work
is carried out by Arte Rush Design and Artwork Services based on the understanding that the client has agreed
to our terms and conditions.

1. Arte Rush’s Role:

1.1. The Services: Arte Rush Design And Artwork Services will provide the services described in the
Quote/Production Estimate as presented. As an assignment develops, it may be that the scope of the
required work changes. Where this is the case, Arte Rush will seek to discuss it with you at the earliest
opportunity in order to agree upon any variations to the scope of the Services and the Quote/Production
Estimate, which may be necessary.

Authors Corrections. Unless specified in the Quote/Proposal, we include 2 rounds of changes on all items
following the presentation of an initial concept. Revisions briefed thereafter will be charged according to Arte
Rush’s standard hourly rate card.

1.2. Information: To maximize Arte Rush Design And Artwork Serivces's effectiveness we must work with you
as a team. Often Arte Rush Design And Artwork Serivces's work will be dependent on you (or your other
advisers) providing information promptly. To avoid unnecessary verification, Arte Rush Design And Artwork
Services will assume all information you provide is complete and accurate unless you tell us otherwise.

1.3. Incidentals: Couriers or printed proofs from external printers if required, to be charged to client.

1.4. Termination: Should you wish to terminate the contract after the commencement of work, you will be
invoiced for work already completed.

1.5. Force Majeure: Arte Rush Design And Artwork Services shall not be liable for any delay or failure to perform
their obligations where such delay or failure to perform arises from circumstances outside Arte Rush Design
And Artwork Serivces's reasonable control.

2. Payment Terms:

2.1. Payment Terms: Invoices shall be settled by bank transfer into Arte Rush Design And Artwork Serivces's
nominated bank account. Arte Rush Design And Artwork Serivces retain ownership of all work until full
payment has been made.

2.2. At the time of the customer’s signed acceptance of this estimate or quotation, indicating acceptance of
the Terms & Conditions, a non-refundable payment of 50% of the quoted fee will become immediately due.

2.3. Unless agreed otherwise with the Client, all design services require an advance payment of a minimum of
fifty (50) percent of the project quotation total before the work commences or is supplied to the Client for
review. The remaining fifty (50) percent of the project quotation total will be due upon completion of the work
prior to upload to the server or release of materials.

2.4. Other Specialist Services: Arte Rush Design And Artwork Serivces's estimate is exclusive of third-party
costs such as photography, illustration, video production, sound recording etc. unless otherwise included in
the estimate. Arte Rush Design And Artwork Services may, unless you instruct us otherwise, seek such
specialist services on areas outside our expertise. The costs of such services will be passed on to and will be
quoted according.
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2.5.Returned cheques will incur an additional fee of AED250 per returned cheque. Arte Rush Design And
Artwork Serivces reserves the right to consider an account to be in default in the event of a returned cheque.

3. Alterations:

3.1. The customer agrees that changes required over and above the estimated work, or in addition to the
agreed scope, or where the client makes changes to the supplied copy or changes required to be carried out
after acceptance of the draft design, will be liable to a separate charge.

3.2 The customer also agrees that Arterush Design and Artwork Services holds no responsibility for any
amendments made by any third party, before or after a design is published.

4. Content:

4.1. Content and Images: It is your responsibility to provide us with the required information about your
business and marketing objectives. Arte Rush Design and Artwork Services takes no responsibility for errors in
content supplied by you. Any changes thus incurred may be chargeable at standard rates. Unless specified
otherwise, it is your responsibility to provide all necessary text and graphic materials that make up the content
of the work. All content must be supplied in a suitable digital format unless agreed otherwise beforehand.
Images should be supplied as jpeg, gif, tif, png or psd format via email or ftp. Text should be supplied as a
Microsoft Word document. Failure to supply material in an easily accessible format may result in additional
cost being incurred for retyping text. If the content which is provided is in a form where a significant amount
of copy writing is required, a further charge may be made.

4.2 Any software, code, plugin or other third party material used in a web or digital project remains the
property of the creator and any ongoing licence fees or fees for upgrades are the responsibility of the client,
not Arte Rush Design and Artwork Services.

4.3. Information for charts, graphs, and infographics to be supplied in Excel. If we are required to retype large
amounts of content, then additional costs may be incurred.

4.4. Client supplied images should always be high-res images at 300DPI for print purposes. If they are solely
for use on the web, then lower resolution images are acceptable. Arte Rush Design and Artwork Services will
assume that all images supplied to us are owned by the Client or have been purchased from stock libraries and
are licensed to the client for use.Images must be of a quality suitable for use without any subsequent image
processing, and Arte Rush will not be held responsible for any image quality which the client later deems to
be unacceptable.

4.5. If you are using images of children that you have taken, then we will assume that you have been given the
permission to use these images.

4.6. You grant Arte Rush permission to utilize logos and any other company identity for the purposes of
creating the project. You agree to indemnify Arte Rush Design and Artwork Services from any and all claims
arising from your negligence or inability to obtain proper copyright permissions for all content supplied.

4.7. Additional expenses may be incurred for any necessary action, including, but not limited to, photography
and art direction, photography searches, media conversion, digital image processing, or data entry services,
colour correction and alteration of images
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5. Confidentiality:

5.1. Confidentiality: Save as required by law, Arte Rush Design and Artwork Services will keep your documents
and affairs confidential at all times, unless you permit disclosure or the relevant circumstances are already in
the public domain. Arte Rush may, however, disclose your documents and affairs to:

(i) such of your other service providers as you inform Arte Rush Design and Artwork Services are involved in
any assignment on which Arte Rush Design and Artwork Services is instructed;

(ii) Arte Rush Design And Artwork Serivces's affiliates or related parties; and

(iii) any other service provider to whom Arte Rush Design and Artwork Services may properly delegate aspects
of any assignment in order to provide a full range of services to you.

6. Intellectual Property:

6.1. Freedom to use Ideas and IP: Arte Rush Design and Artwork Services may develop or use for other clients
any ideas, concepts, source code, information or know how reflected in any of the materials provided to you
(in whatever form) or otherwise developed during the course of providing services to you.

6.2. Ownership of Materials and Intellectual Property: All products, creative works, plans for designs, unique
campaign ideas, slogans, copy themes, preliminary sketches, layouts, copy, artwork, production services,
public and other marketing material (whether on paper, computer disk, by email or in some other digital
format) accepted by Arte Rush, shall, upon you paying Arte Rush Design and Artwork Services in full for the
relevant materials, be your property, except to the extent that any intellectual property rights therein have
been reserved by Arte Rush Design and Artwork Services or third parties engaged or employed by Arte Rush
Design and Artwork Services.

6.3. Portfolio Rights. Arte Rush Design and Artwork Services retain the right to showcase your project on their
website and design portfolio for the sole purpose of promoting our work.

6.4. Working Files and Copyright. Arte Rush Design and Artwork Services own the legal copyright of our
working files. Working files are our intellectual property and this can be and not limited to design concepts,
design elements, infographics, fonts and imagery. Working files are not released as part of our projects. If you
wish to be supplied working files, then this needs to be requested and we will supply a quote for this release.

7.0. Cancellation:

7.1. Cancellation of orders may be made initially by telephone contact, or e-mail, however, following this,
Arterush Design and Artwork Services will need formal notification in writing to the company’s postal address.
The client will then be invoiced for all work completed over and above the non-refundable deposit that will
have been made at the time of first ordering. The balance of monies due must be paid within 30 days. Please
note: any cancellation which is not formally confirmed in writing and received by Arterush Design And Artwork
Services within 14 days of such instruction being issued, will be liable for the full quoted cost of the project.

8.0. Indemnity:

8.1. All services may be used for lawful purposes only. You agree to indemnify and hold Arte Rush Design and
Artwork Services harmless from any claims resulting from your use of our service that damages you or any
other party.
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9.0. Liability:

9.1. Our total liability to you in contract or in tort arising in connection with this contract shall not exceed the
total price paid by you. We shall have no liability for loss of profits, business, revenue, goodwill or anticipated
savings or for any other indirect or consequential loss. Arte Rush Design and Artwork Services reserves the
right to use the services of sub-contractors, agents and suppliers and any work, content, services and usage is
bound by their Terms and Conditions. Arte Rush Design and Artwork Services will not knowingly perform any
actions to contravene these and the client also agrees to be so bound.

10.Variation:

10.1. Variation: These Terms and Conditions (and/or the contents of any agreement to which they relate) may
be varied or superseded at any time by agreement in writing between us. Any such variation shall not affect
any rights or obligations of either of us that may already have accrued, unless otherwise specifically agreed.
Arte Rush Design and Artwork Services reserves the right to change any rates and any of the Terms and
Conditions at any time and without prior notice.

An estimate validated by the customer’s signature on the estimate or quotation form, or by email, constitutes
acceptance of the estimate or quotation and agreement to comply fully with all the Terms and Conditions and
forms a Contract for Business between the signatory and Arte Rush Design and Artwork Services.

Account Details Account Name:

ARTE RUSH DESIGN AND ARTWORK SERVICES

Currency: AED
Bank: MASHREQ BANK
Current account: 019100729488
IBAN#: AE410330000019100729488
SWIFT Code: BOMLAEAD
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