PRESTIGE INSTITUTE OF

MANAGEMENT AND RESEARCH

 INDEX
1. INTRODUCTION
2. VISIT
3. MANUFACTURING PROCESS
4. ABOUT THE BIKES
5. VISION AND MISSION
6. LEGAL REQUIREMENT
7. S.W.O.T ANALYSIS
8. CUSTOMER RELATION
9. GREEN BAJAJ
 INTRODUCTION
India is the second largest producer of two wheelers in the world. In the last
few years the Indian two wheeler industry has seen rapid growth. The country
stand next to china and japan in terms of production and sales respectively.

Majority of Indians specially the youngster prefer motorbikes rather than car.
Capturing a large scale in two wheeler industry bike and scooter covers a major
segment. Bikes are considered to be favourite among the youth generation as
they help in easy commutation.

Two wheeler segment in India:

1. Motorcycles

2. Scooters

3. Mopeds

Large varieties of two wheeler are available in market known for their latest
technology enhanced mileage. Indian bikes, scooters and mopeds represent
style and class for both men and women in India.
KTM AG (the former KTM Sports motorcycle AG) is
an Austrian motorcycle and sports car manufacturer owned by KTM
Industries AG and Indian manufacturer Bajaj Auto. It was formed in
1992 but traces its foundation to as early as 1934. Today, KTM AG is
the parent company of the KTM Group.
KTM is known for its off-road motorcycles (enduro, motocross and
supermotor). Since the late 1990s, it has expanded into street
motorcycle production and developing sports cars – namely the X-Bow.
In 2015, KTM sold almost as many street as off-road bikes.
Production of the KTM X-Bow started in 2007.
Since 2012, KTM has been the largest motorcycle manufacturer in
Europe for four consecutive years. Globally, the company is among
the leading off-road motorcycle manufacturers. In 2016, KTM sold
203,423 motor vehicles worldwide.
 SHOWROOM VISIT
We visited the KTM showroom Anjushree Automobiles at EF 23 SECTOR E
SCHEME NO 54 NEAR BAPAT SQUARE NIRANJANPUR , DEWAS
NAKA BYPASS, INDORE (MP) owned by MR.ANSHEK and managed by
MR MANDEEP SINGH. The showroom established in December 2016. We
had our conversation with the manager of the showroom Mr Mandeep Singh.
He described us the working of the industry as he was the only man managing
the showroom and having 5-6 employees working under him. He is the only
man who looks after the showrooms HR policies, management strategies, sales
department. The showroom provides 5 models of KTM DUKE 250 DUKE 300
DUKE 390 RC 200

The showroom doesn’t manufacture any kind of raw materials or autoparts. The
bikes and the other raw materials are directedly transported from the main
agencies. The working hours of the showroom are 10:00am to 8:00pm . It is
also provide the service as service centre. It also has its one outlet at Ujjain
named as Ujjain KTM automobiles. And it has the service centre near
Vrindavan Reasturant next to XOXO café.

There are different policies regarding the service centre of the bike like
according to the mileage kilometre runned and insurance policies. He also
cleared our myth regarding the sitting posture deformalities that the common
knowledge about the sitting posture is that it may affect your backbone but he
made us knoe that it depends on the model of the bike as KTM doesn’t provide
any sitting disformalites it is absolutely perfect it doesn’t affect yor body
posture. And we made a conclusion that all that myths are wrong and it depend
on hoe the one sits and manages his body posture. He also told us about the
pricing policis that it is same all around there is very minimum price difference
among the different outlets of the KTM showroom

And he also mentioned us with his idea of riding that ( A BIKER IS

ALIVE UNTILE HE RIDES )
 MANUFACTURING PROCESS
1. MARKET RESEARCH

First process for the manufacturing process is that they have a research in the
market that what kind of product will work in the market. Which part of the
generation will buy their product according to that the next process is done like
we are talking about bikes so the best results comes in the youth like youngsters
are mere interested in bikes

2. SKETCHING

The next comes the sketching of the product that how it should be designed
according to the serve of the market. And then its sketched and sent for the
next process

3. SOFTWARE MODELLING

After the process of sketching it is designed in the software that how will
the model of the product will look and software representation of the
product. The designs are graphically presented and drawn.

4. SIMULATION

It involves manufacturing of bikes. The bike is manufactured according to the

design and ready for being tested. It involve process of manufacturing.

5. TESTING

And now it comes to the test drive after manufacturing. Test drive ensures
manufacturer that the bikes are perfectly designed according to the designs.
6. PRODUCTION

After testing of bike and checking all manufacturing details the bike is ready for
the launch. All the sales details and pricing are decided under process under
production.

7. SALES

According to the demand and production and costing the sales prices are
decided and further sales activity like advertisement, promotion etc are done.

ABOUT THE BIKES

 The five bikes that are available at the showroom are:

KTM RC 200 Specifications

Engine Displ.: 200 cc
Power: 25.83 PS @ 10000 rpm
Mileage: 30 Kmpl
No Of Gears: 6 Speed
Fuel System: Fuel Injection
ABS: no
Head Lamp: Projector
Wheels Type: Alloy
Tyre Type: Tubeless
Standard Warranty (Years): 2

Specifications of RC 390
Engine Displ.: 373.2 cc
Power: 43.50 PS @ 9000 rpm
Mileage: 25 Kmpl
No Of Gears: 6 Speed
Fuel System: Fuel Injection
ABS: Dual Channel
Head Lamp: Projector
Wheels Type: Alloy
Tyre Type: Tubeless
Standard Warranty (Years): 2
 Specification of 200 Duke
Engine Displ.: 199.5 cc
Power: 25.1 PS @ 10,000 rpm
Mileage: 35 Kmpl
No Of Gears: 6 Speed
Fuel System: Fuel Injection
ABS: no
Head Lamp: Halogen
Wheels Type: Alloy
Tyre Type: Tubeless
Standard Warranty (Years): NA

Specifications of 390 Duke

Engine Displ.: 373.2 cc
Power: 43.5 PS @ 9000 rpm
Mileage: NA
No Of Gears: 6 Speed
Fuel System: Fuel Injection
ABS: Dual Channel
Head Lamp: LED
Wheels Type: Alloy
Tyre Type: Tubeless
Standard Warranty (Years): NA

KTM 250 Duke Specifications

Engine Displ.: 248.8 cc
Power: 29.91 PS @ 9000 rpm
Mileage: 41 kmpl
No Of Gears: 6 Speed
 Fuel System: Fuel Injection
ABS: no
Head Lamp: Halogen with LED DRL
Wheels Type: Alloy
Tyre Type: Tubeless
Standard Warranty (Years): NA

BIKES TO BE LAUNCHED……..

KTM 390 Adventure Overview

KTM India announced the launch of the KTM 390 Adventure in June 2018. The
launch is set to happen sometime in the year 2019. On the design front, the
KTM 390 Adventure is expected to carry most of its design traits from its elder
sibling the 790 Adventure. KTM states that the 390 Adventure will draw its
lineage from the brand’s proud Rally-Racing history and from the flagship 1290
Super Adventure.

KTM 390 Adventure Price

KTM 390 Adventure is going to launch in India with an estimated price of Rs.
3.00 lakh

Specifications of 390 Adventure

Engine Displ.: 373.2 cc
No Of Cylinders: 1
Torque: 37 Nm @ 7000 rpm
Power: 43.5 PS @ 9000 rpm
Top Speed: NA
ABS: Dual Channel
Head Lamp: Halogen with LED DRLs
Tachometer: Digital
 Tyre Make: NA

KTM 1050 Adventure Overview

KTM unveiled the 1050 Adventure at the 2014 EICMA motorcycle show in
Milan, Italy. The 1050 Adventure will be the first litre-class offering from KTM
in the Indian two-wheeler market. Powering the bike is a 1,050cc V- motor
churning out 96PS of peak power.

The 1050 Adventure is a modern KTM ADV bike, well equipped with Ride Mode
Technology, ABS, and traction control. The ABS can be shut off, as well as the
traction control, and the level of electronic intervention is dependent on the
chosen ride mode

KTM 1050 Adventure Price

KTM 1050 Adventure is going to launch in India with an estimated price of Rs. 9.00
lakh

Specifications of 1050 Adventure

Engine Displ.: 1050 cc
No Of Cylinders: 2
Torque: NA
Power: 93.8 Bhp
Top Speed: NA
ABS: Dual Channe
Head Lamp: NA
Tachometer: NA
 VISION AND MISSION
.

Mission

Being the leader company in all the regions we operate, where our stakeholders are
happy to work with, employees are proud to be a part of and shareholders get the
best returns to their invesments, while respecting to the society we operate in and
the environment at the highest possible level.

Vision

Being the most sought for company in petrochemicals distribution by our clients with
our existence, strength, reliability, and consistency.
LEGAL REQUIREMENTS-
1. He told us about many legal formalities like there are so many
documentation process in the formation of the showroom.

2. First process is that we need to file the document for taking the
franchisee. And if the documents are filed then according to their
requirements if your application are fulfilling then they go for the next
process

3. The next process is that they check the area whether the space or area is
sufficient for the setup of their showroom.

4. Then the next comes for local requirements that is permission by nagar
nigam for the following plot.

5. After this the balance sheet and financial position is checked so that the
further process of setup is to be continued.

6. After getting the dealership KTM brand look after all the setup of the
showroom in a particular selected city where your showroom is to setup.
 S.W.O.T Analysis
Strength –
Ø  Bajaj is one of the most trusted names in two wheeler industries and has a
strong goodwill from its legacy of “Humara Bajaj” and Pulsar bikes
Ø  KTM is a well known brand known for its Style and Performance
Ø  KTM Duke 125 is a complete package in terms of style and fuel economy
Ø  Has a Strong distribution and service channel with its 1,100 service centre and
600 dealers all across India
Ø  Experienced management having years of experience in bike launch
Ø  Increase in purchasing power of youth and young professional
Ø  125 cc bike market showing a consistent growth as compared to other segment
bikes in India
Ø  One of the kind Duke 125 cc bike having 6 speed gear system for optimal
performance and speed.
Ø  Only performance bike in 125 cc segment that gives high fuel economy
Ø  Bajaj has won several awards for its reliability, innovation, consumer`s
preference and performance segment in past years.

Opportunity
Ø  To become a leader in 125 cc bike market by launch of Duke
Ø  To increase market share through increased sales
Ø  To make a trust of KTM in Indian market ,so other KTM bikes can be launched
under Bajaj brand
Ø   Opportunity for Bajaj to become a global brand in world through tie up with
KTM Motorcycles.
Ø  Create a shift in consumer preferences from higher end bike to small cc bikes
which offers more style and fuel economy as compared to traditional bikes
available.
Weakness –
Ø  Highly competitive market
Ø  Increase in fuel price which restrict middle income group from buying modern
bikes.
Ø  Price tag is $ 2,100 and many heavy cc bikes are available in that price
 Threat –
Ø  Pilot launch of KTM Duke 125 cc under Bajaj brand, it may tamper Bajaj image
if the product does not meets consumer expectation.
Ø  New modern design bike may not appeal to Indian consumer, irrespective of
high sales at Global platform.
Ø  Rumors that other competitors are also coming up in new and stylish 125 cc
bikes in near future.
 CUSTOMER RELATIONSHIP

1. It is very important to create relation with the customers because they

are the real assets of your business
2. Ktm provides after sales services to their customers and take feedback
from their customers time to time for the betterment for their
customers.
3. Ktm also gives offers to their customers with sale of their bike like no
cost emi especially on Diwali
4. Ktm customer care always listen to their customer problems on the
other hand they keep on checking their agencies
5. Ktm always gives free ride when customer came to inspect and ask
review of the customer
6. Ktm always focuses on needs of the customer according to their usage
they recommend the best possible model they have
7. Ktm bikes are value for money they always give best bikes to customer
with very less price
8. Ktm bikes are like one time investment for the customers because the
look that they have in their bikes is evergreen which is absent from
other bikes
9. Ktm bikes have very good equipments they all are made of superior
quality which gives satisfaction to customer and pricing policy
10.The resale value of ktm bikes are higher then there competitor bikes
which gives an advantage and satisfaction to the customer they are
purchasing right bikes.
 GREEN BAJAJ
THE GREEN APPROACH
Bajaj Auto Limited has adopted an environment friendly approach in all
its company initiatives, manufacturing processes and technological
innovations. This ‘Green Approach’ has been an essential part of the
company’s culture. From recycling to reusing water to maximize fuel
efficiency, Bajaj Auto Limited has been ensuring sustainable living. With
our committed efforts to promote a green culture, Bajaj Auto Ltd became
the first company to be awarded the Bharat Stage III* for their range of
two-wheelers in March 2010.

 AGREEN TECHNOLOGY
We at Bajaj Auto have innovated and patented technologies like DTS-i
which have set the new standard in fuel efficiency and minimizing harmful
emissions. All our motorcycles have consistently demonstrated lowered
emissions of poisonous gases. Tests show that Bajaj motorcycles have much
lower emissions than the set limits.

 BALTERNATE FUEL
As a solution to reduce emissions and increase fuel efficiency in our entire
product line-up (two-wheelers and three-wheelers), Bajaj Auto encourages
use of alternate fuels like CNG and LPG. The company has developed three
wheelers come enabled for the use of environment friendly fuels.

 CWIND POWER
Bajaj Auto entered into Wind Power in January 2000.The rationale behind
the investment was to provide a natural hedge against rising energy costs
and to contribute to a clean energy initiative which was nascent in the state
of Maharashtra. With this initiative approximately 90% of Bajaj’s power
requirements for Plants within the state of Maharashtra, is met through
Wind Power.

 DGREEN MANUFACTURING
Our manufacturing plants at Waluj and Pantnagar adhere to ISO-4001
(Environment system) certification. We have adopted several green
measures towards our commitment to creating an eco-friendly practices:
o Tree Plantation: – All our factories are actively involved in afforestation
with sapling plantation within and around the factory premises.

o Water Recycling – All factories are equipped with a water treatment

facility to separate industrial & domestic wastage resulting in better
quality of treated water. The treated water is recycled again making sure
that that water is re-used.

o Wind Power Usage: – 90% of the power used for manufacturing in our
Maharashtra plants is derived through wind energy
 CONCLUSION
When we visited ktm showroom we find that it is the best bike available in the
market in this price range in available the market the bikes are value for
money legal requirement are same as other showrooms like hero, Honda,
Bajaj, Yamaha, Harley, and some other formalities which differ from brand to
brand There are only limited bikes in ktm which shows they believe in quality
over quantity. They also provide EMI option to their customers and in very low
rate of interest. They provide service for 2 years and majority of the brand
provide service for only 1 year. They give best services to their customers . As
we visited their showroom they gave us total response about all the
information we wanted. They serve us like that our visit is important to them
as they satisfy all our needs and wants and help us to complete our industrial
visit in very short time so our visit is successfull and we have a beautiful
experience.