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Brainstorming
Use Cases
Brainstorming is good for a zillion Research
things. Here are five.
HR

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 5 Online Brainstorming Use Cases

Brainstorming for
Customer Experience
Innovating in CX is the most important innovation you can do.
That’s why sales, marketing and customer service teams are
all over brainstorming for things like:

■ Campaign planning
■ Message flows
■ Product launches
■ Content ideas
■ Event planning
■ New ways to overcome objections...

Check out Asana’s Marketing Project Plan template—

an incredibly powerful way to go from a standing start
to a focused strategy.

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 5 Online Brainstorming Use Cases

Brainstorming for
Distributed Product Teams
The Doist Design team has eight members spread
over 6 countries. Online brainstorming is baked into
their collaboration stack, for things like: Designer
■ New features
■ New product ideas and designs
Super useful
■ Planning launches
■ Creating user flows
■ Swarming product challenges…

This Product Launch template is a great place to start.

What story do you want to tell?

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 5 Online Brainstorming Use Cases

Brainstorming for HR teams

Brainstorming is a people thing. HR teams are embracing
it to bridge the distances in remote work for things like:

■ New cohort team-building

■ Employer brand ideas
■ Job spec development
■ Well-being program ideas
■ Onboarding and remote interviews
■ Group activities…

Automattic even hosted their annual holiday party on Freehand.

Think big!

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 5 Online Brainstorming Use Cases

Brainstorming
for Operations
Ops people make the working world go around. And they do
it by aligning teams and integrating work. Brainstorming helps
them do it:

■ Workflow ideation
■ Re-thinking processes
■ Solving ops problems
■ Assigning roles and responsibilities
■ Aligning stakeholders on OKRs...

Check out this Problem prioritization template by New Haircut,

the innovation strategy firm with the world’s coolest name.

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 5 Online Brainstorming Use Cases

Brainstorming for
IT departments
Remote and hybrid work wouldn’t be possible without the
unsung heroes of IT. Not surprisingly, they’ve also discovered
brainstorming for their own processes, including:

■ Ideas for new support channels

■ Collecting stakeholder needs
■ Migration planning
■ Platform prioritization
■ Consolidating the tool stack
■ New ways to leverage legacy tech...

Of course, security is hugely important to IT people—

so you need a whiteboard tool that gets that.

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About InVision
InVision is the platform for inclusive collaboration
in digital product design and development.
More than 7 million people use InVision to
power a repeatable and streamlined workflow.
That includes tens of thousands of organizations,
including 100% of the Fortune 100.
Teams trust us for relevant, targeted content
and community that allow them to level up skills
and tackle unique challenges.
About Freehand
InVision Freehand empowers your entire team
to create together, all in one place. People who
have never used a design tool love Freehand
because they can start using it with zero training.
It integrates with your other collaborative and
creative software too. But enough about us.
Hop in and see how Freehand can help you
reduce innovation friction and get ideas flowing.