Welcome Change Makers!

Design Sprint
(Design Thinking v2.0)
An introduction to innovative problem solving
by

Arthur C. Flores Jr. RN, CSSBB

Certified CX Professional, Certified Data Scientist, and
Design Sprint Master

https://www.schoolofdesignsprint.com/
 What will you be learning?
What is Design Sprint?

1. Defining Design Sprint

2. How did Design Sprint start?
3. Design Sprint use cases

Design Thinking vs Design Sprint

4. Defining Design Thinking

5. How IDEO popularized Design Thinking
6. Difference in application of Design Thinking Sprint

Debrief:
Benefit of using Design Thinking and Design Sprint

https://www.schoolofdesignsprint.com/
https://www.schoolofdesignsprint.com/
 What is Design Sprint?

2. How did Design Sprint start?

https://www.schoolofdesignsprint.com/
 What is Design Sprint?

3. Design Sprint use cases

Designing a visitor Re-designing the onboarding
https://designsprintkit.withgoogle.com/case-studies/hm-
prototypes-google-assistant-experience experience app and new hire training process

https://designsprintkit.withgoogle.com/case-studies/explore-
future-files-go Helping an Art Showroom to Create a New Model for
transition from Small to their Team Building Service
Mid-Tier Gallery

http://www.gv.com/sprint/

https://www.schoolofdesignsprint.com/stories

https://www.schoolofdesignsprint.com/
 Design Thinking vs Design Sprint

4. Defining Design Thinking

“Design thinking is a human-centered approach to innovation that draws from the

designer’s toolkit to integrate the needs of people, the possibilities of technology, and
the requirements for business success.”
—TIM BROWN, EXECUTIVE CHAIR OF IDEO

It’s a combination of business strategy, innovation, behavior science, design thinking,

and more.

Packed into a five(four)-day process for answering critical business

questions through design, prototyping, and testing ideas with customers.

https://www.schoolofdesignsprint.com/
 Design Thinking vs Design Sprint

5. How IDEO popularized Design Thinking

https://www.openculture.com/2019/04/a-brief-history-of-ideo.html

https://www.schoolofdesignsprint.com/
 Design Thinking vs Design Sprint

6. Difference in application of Design Thinking Sprint

CUSTOMER PERSONA TEMPLATE

PERSONA NAME:

Persona Image
PROFILE:

MOTIVATIONS

BEHAVIOURS

NEEDS

PAIN POINTS

https://www.schoolofdesignsprint.com/
 Design Thinking vs Design Sprint

6. Difference in application of Design Thinking Sprint

 Design Thinking vs Design Sprint

6. Difference in application of Design Thinking Sprint

Comparison Design Thinking Design Sprint

• Structure

• Has a step by step process

• Combination of tools varies
and application of tools

• Focus Area • Heavy on Customer Empathy • Balances Customer Insights

and Business Goal

• In-Practice • Usually starts with a deep dive • Always starts with insights
to understand users to both from the customer
stimulate ideation and company experts

https://www.schoolofdesignsprint.com/
 Debrief

6. Benefit of using Design Thinking and Design Sprint

Key
Key benefit of Design Thinking
Similarities
Encourages incremental Promotes a much deeper understanding of your
innovation customer
• Very useful especially when you have no clue or data
who your target customers are
Allows you to test your idea and get
feedback from actual customers Key benefit of Design Sprint
Promotes the philosophy of fail fast so Promotes more business oriented feasible ideas without
you can learn fast sacrificing your customer sentiments
• Very useful if you want to have higher chance of your
proposal be approved by either your peers or
managers

https://www.schoolofdesignsprint.com/
https://www.schoolofdesignsprint.com/