lOMoARcPSD|6958361

BUENASHER LEARNING ACADEMY INC.

Km.39 Cityland Ave., Pulong Buhangin, Sta. Maria, Bulacan

INTRODUCTION TO MEDIA AND INFORMATION

LITERACY
Name of Learner: STRAND: _________
Date: Time: SEM: FIRST/WEEK1-2

LEARNING ACTIVITY SHEET

LEARNING COMPETENCIES

Learners will be able to:

 define communication and media
 identify and explain the two basic types of communication
 discuss the elements of communication and communication models
 describe how communication is affected by media and information
 define Media Literacy, Information Literacy, and Technology Literacy
 identify the similarities and differences of Media Literacy, Information Literacy, and
Technology Literacy
 define and explain Media and Information Literacy

WHAT IS COMMUNICATION?
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WHAT ARE THE TWO BASIC TYPES OF COMMUNICATIONS?

Non-
Verbal Communication
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PICTURE ANALYSIS

PROCESS OF COMMUNICATION

Photo Credit: http:// www.daystar.ac.ke/ilpd-program-DipComm.html

Turow’s eight elements of the creation of message

Source is where the message came from.

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RECEPTION MODEL
Berlo’s SMCR Model of Communication (1960)

Photo Credit: http:// communicationtheory.org/berlos-smcr-model-of-communication/

RECEPTION MODEL
Osgood- Schramm Model Of Communication (1954)

WILBUR SCHRAMM CHARLES ERGETON OSGOOD

Photo Credit: http:// communicationtheory.org/osgood-schramm-model-of-communication/

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TRANSMISSION MODELS
Shannon-Weaver’s Communication Model (1948)

CLAUDE ELWOOD SHANNON WARREN

CLAUDE ELWOOD SHANNON WEAVER
WARREN
WEAVER

Photo Credit: http:// communicationtheory.org/shannon-and-weaver-model-of-communication/

A life of a witness

Based on St. Augustine “De Doctrina Cristiana’ and ‘ De Catechezandis Rudibus’

A media and information literate could participate in developing a communication model where nor the
sender nor the ritual are essential but rather the message which is God’s Word. In this understanding,
the communicator is just the messenger or a channel through which God’s message flows to the
individual recipient or a group of recipients who in turn become ‘ messengers’ to each other about their
experience of God’s Word, the message. This model has quite some theological implications. It
recognized God as THE source of all communication. It calls for silence, and permanent listening and
the willingness to be a humble servant of a greater ‘message.’ The communicator is just a channel, an
instrument through which God works. The communicator does not determine the communication
process, like in linear systems. This also means that the way of communicating is determined more by
the experience of the Message than with the technical means. This way, a special ‘Christian
Communication Model’ based on Scripture and is concerned that the Message of God reaches people…
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BUENASHER LEARNING ACADEMY INC.

Km.39 Cityland Ave., Pulong Buhangin, Sta. Maria, Bulacan

INTRODUCTION TO MEDIA AND INFORMATION LITERACY

Name of Learner: STRAND: _________
Date: Time: SEM: FIRST/WEEK1-2

ACTIVITY
Explain the following:

1. Why communication is important?

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2. How did Facebook affect or change the way we communicate with other people?
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3. How did Facebook affect the quantity and quality of information available to people? Is it a good thing or a bad
thing?
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4. Why is it essential to be a media and information literate?

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5. How can you become literate in media and information technology?

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6. What do you think of the reliability and truth of information circulated in different social media platforms?
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7. According to your understanding, what is the difference between Media Literacy, Technology Literacy and
Information Literacy?
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Editorial Cartoon Analysis

Write your analysis of the editorial cartoon shown below. How are you going to relate this to
responsible use of media and information in a democratic society?

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Prepared by:
Ms. Rio Marie Nicolas
Subject Teacher