Chapter 8

Product and services strategy

Gene Justine A. Sacdalan/T-11

Introduction

Product knowledge is an essential sales skill. Understanding your products' features allows you to present

their benefits accurately and persuasively. Customers respond to enthusiastic sales staff who are

passionate about their products and eager to share the benefits with them

There is a story about me that a good friend of mine decided to visit me. We took advantage of these days

to catch up, submerging in long and exciting conversations about our lives, leaving myself and my partner

at the time thirsty for new experiences in that amazing city that she kept bragging about manila A few

days after, we found ourselves deciding to search for opportunities in rizal. After going through very long

list of decisions to make, we finally landed and I arrived to psba, to start a new life journey.

I cannot even count the amount of times in our daily lives where we have to make decisions. If you invest

a few minutes in analyzing it, the result would be the thought of endless products, services and life

decisions being made every day – some of them without even much thought What should I wear? What

should I eat? What am I going to do today? What school should I choose? Will I be buying my coffee

from Starbucks, mccafe or at my local coffee shop? In particular, product and services related decisions

have turned to be routine answers made automatically every day, they help move the economy of cities,

countries and ultimately the world.

During my report in my subject I had the great opportunity to attend ma’am peralta’s class, allowing me

to understand and conclude that both marketing and advertising accomplish three main functions Firstly,

we have the transmission of information and idea, which is predominantly cognitive or rational. This

specific type of advertising is found in the launch of new products or ads Secondly, we have the creation

or consolidation of attitudes and feelings of sympathy and preference. Persuasive and image advertising,
 Chapter 8

Product and services strategy

as well as comparative advertising, surrounds it. The last function is the induction of the action, which

explains the purchase of the product and is, for this reason, behavioral.

In simpler words, I am suggesting that no matter if we are interested in marketing or not, marketing is a

part of almost every minute of our lives. Which leaves us the question: If marketing is so important in our

daily lives, is there some way we can use and apply it positively? Simple answer: Yes Learning to think

and even to operate like a salesman is becoming increasingly important, especially in the times we live in,

where basically everything you do will shape and determine your personal brand. Why you need to learn

marketing The magic trick is how you are perceived and how far you can go while playing. We become

good listeners; salesmen and retailers are constantly listening to consumers, producers, partners looking

for ways to maximize opportunities and connect with people. We begin to really listen to what others

need from our environment or from us. So what will the outcome be? We will make better decisions, if

we keep our eyes wide open and are aware of our surroundings.  We will find a way to identify and find

the data of the groups to which we belong.