Introduction

Domestic tourism remains the main type of the travel industry, addressing a significant instrument for
territorial economic growth and development. What is domestic tourism?

Domestic tourism can be depicted when individuals are going inside their own country to utilize tourist
facilities. Despite the fact that individuals who are just traveling to different places in their own country
for a road trip are not named tourists. This is because they are not staying away from their places as they
will be back around the same day. To be a tourist, you would need to stay away from your places for at
least a night or more than that. An illustration of domestic tourism could be the point at which somebody
from Malaysia, who lives in Kuala Lumpur, goes to Kelantan and stays there for four consecutive nights,
visiting tourist locations. Domestic tourism does not include the intersection of international borders at
entry points.
Demand curve

Highlights of Malaysia’s Domestic Tourism in 2019 shows that the demand for domestic visitors, the
number of trips, and total expenditure is increasing. The rightward shift of demand curve from D0 to D1
shows an increase in demand. With increasing of the year from Q0 to Q1. The change in demand is
because of a lot of factors.

Highlights of Malaysia’s Domestic Tourism in 2019 reveals that the shifts are affected by a few variables.
The first one is the weather. The weather conditions in both the country of origin and in destination
countries has been displayed to impact the choice to have a domestic holiday or travel abroad. A change
in demand can also be brought on by shifts in tastes. Next, Transport infrastructure. Having a good
transport connectivity and improved accessibility are emphatically associated with domestic tourism.

Last but not least, expectations of future costs by customers. If one speculates that the price of tourism
domestic will rise in the future, to avoid paying more later the person will travel more now before the
price will be increased. Therefore, the demand for tourism domestic will rise and this situation will
temporarily change the demand curve to the right.

Secondly, the number of trips. The demand for a number of trips has grown massively for a variety of
reasons. First, People have more disposable income now. this is income that people have to spend on
themselves. This is partly because of salary rises and partly because the price for essential goods such as
food and clothing has fallen. Many families now have 2 income earners rather than one They have fewer
kids and often have a car. All of these factors increase the likelihood of an increase in the number of
trips. Next, the availability and type of holiday have increased. mass tourism and package holidays have
opened up markets to huge numbers of people.

Finally, total expenditure. In general, a higher number of tourists or a greater market population can lead
to a rise in demand, allowing the curve of demand to change to the right. However, if the market size is
smaller or there is fewer prospective tourist, then the curve of demand moves to the left.