PRESENTED BY:

MARGARETA
ASTAMAN
A WRITER OF SIX BOOKS
Cruise on You Freshgraduate Boss
Penerbit Atria, 2010 Penerbit Buku Kompas, 2013

Have a Sip of
Excuse-Moi
Margarita
Penerbit Buku
Ganesha, 2009
Kompas, 2012

Stalking Indonesia After Orchard

Penerbit Buku Kompas, 2014 Penerbit Buku Kompas, 2011
AN EDITOR, DIGITAL CONSULTANT, AND… EXPORTER

Country Editor,
Indonesia

Lifestyle Editor,
Indonesia

Ass. Vice President, Content & Freelance

Channel Contributor
Chief Content
Officer

Digital
consultancy
 Established in 2014, Java Fresh is an
export brand under PT. Nusantara Segar
Global that aims to feed the world with
premium exotic fruits and food products
from Indonesia
THE STORY BEGINS WHEN…

Writer of 6 books, digital

MBA DEGREE, Factory content edditor
planning for Beiersdorf

CMO

PR practitioner in
microfinance banking
BY NOW YOU REALIZE…

NO EXPORT NO MARKET
NO FRUIT SCIENCE
KNOWLEDGE INTELLIGENCE
 INTERNATIONAL PRESENCE
19 COUNTRIES

CANADA EUROPE
CHINA

MIDDLE
EAST
S.E
ASIA

OZ &
NZ
 KELAPA TUA
MARKISA

durian

CACAO PODS

MANGGA
 OUR JAVA FRESH FAMILY
PACKERS & PACKING HOUSES

We have partnered with

25
MANGOSTEEN
22
MANGOSTEEN
740
SNAKE FRUIT
26
MANGOSTEEN
more than 798 registered
orchards on top of thousand
ORCHARDS IN
WEST SUMATERA
ORCHARDS IN
WEST JAVA
ORCHARDS IN
YOGYAKARTA
ORCHARDS IN
EAST JAVA
farmers throughout the
archipelago
 OUR JAVA FRESH FAMILY
PACKERS & PACKING HOUSES

TASIKMALAYA YOGYAKARTA
(WEST JAVA) (CENTRAL JAVA)

PAYAKUMBUH BANYUWANGI SINGARAJA

(WEST SUMATERA) (EAST JAVA) (BALI)

Our workforce consists of more than

200 employees spread in 5 packing houses in Java, Bali and Sumatra.

STANDARDIZED QUALITY
GLOBAL GAP
(GOOD AGRICULTURAL PROCESS)
CERTIFIED
MANGOSTEEN ORCHARDS AND PACKING
HOUSE IN TASIKMALAYA AREA
STATUS: IN PROCESS OF ACQUIRING MORE
AREAS OUTSIDE JAVA
OUR COMMITMENT
INDONESIAN MINISTRY OF
AGRICULTURE (KEMENTAN)
NATIONAL GAP CERTIFIED
AND ANNOUNCED TO EXPORTING
TARGET COUNTRIES SUCH AS
CHINA AND AUSTRALIA
MANGOSTEEN PACKING HOUSE IN TASIKMALAYA
AND ORCHARD IN TASIKMALAYA,
BANYUWANGI, BALI AND SUMATERA
INSTALASI KARANTINA
TUMBUHAN CERTIFIED
PACKING HOUSE IN TASIKMALAYA
WITH CERTIFICATE FOR PELAKSANAAN
TINDAKAN KARANTINA
TUMBUHAN TERTENTU BY THIRD PARTY
HOW DID WE DO IT??
Use capital we have

Do what we believe

Repeat what we like

STARTS FROM WHAT
YOU HAVE!

REMEMBER THE
CONCEPT OF SHARING
ECONOMY!
EXOTIC FRUIT CONSUMPTION

WORLDWIDE TRADE INCREASE 2003-2013 GROSS ROW CONSUMPTION 2000-2012 IN EXCOTICS

(GRAM PER CAPITA PER DAY)
160%
70.00
TOTA
140%
L
60.00
120% DURIANS

50.00
100% AVOCADO
S
GUAVAS,
80% 40.00 MANGOES,
MANGOESTEEN
60% 30.00 PINEAPPLES

40% PAPAYAS
20.00

20% PERSIMMONS
10.00
0% TAMARINDS,
CASHES
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 0.00 APPLE,
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 JACKFRUIT
LYCHEES,
EXOTIC TOTAL
ETC.
S FRUITS

Exotic fruit consumption keep Consumption growth are shown in 5 types of fruits grown in Indonesia

increasing year by year

DATA BY EUROPEAN FRESH PRODUCE ASSOCIATION (AISBL)

WHAT DO THE CLIENTS NEED?

STABLE QUALITY
HARVEST PREDICTION
SUITABLE BRANDING

Vs
PACKAGING
WITH

SOLID

BRANDING
UNDERSTANDING FARMERS
‘NGUWONGKE WONG’

FARMERS AS
CORE
BUSINESS
PARTNER:
§ Sharing
ideas &
vision
§ Market
insight
education
§ Consensus
on quality &
services
 tugas

Hari ini!

Identifikasi Audience
dalam bisnismu!
• Berhadapan dengan siapa?
• Bagaimana perilakunya?
• Apa yang dibutuhkan?
• Bagaimana saya bisa memenuhi
kebutuhannya?
HOW DID WE DO IT??

Do what we believe
KISAH LAMBORGHINI KUNING
JAVAFRESH CORE

BAGAIMANA SAYA:
• MEMILIH TIM
FAITH TO
• MENENTUKAN JALAN HUMANITY
USAHA
• MENGUKUR SUKSES

ADAPTIVE
GROW
TO
TOGETHER
CHANGE

MENJADI ENTREPRENEUR BUKAN TENTANG MATERI,

= A M B I L TA N G G U N G J A W A B
MEL AINKAN TENTANG MENG
MEWUJUDKAN NILAI BAGI DIRI DAN LINGKUNGAN
 tugas

Hari ini!

What is your core values?

• Apa hal paling utama dalam hidup?
• Sudahkah nilai ini terpenuhi dalam
pekerjaan saat ini?
• Bagaimana ide bisnis dapat
memenuhi ide utama ini?
DRAW YOUR VISION & VALUES!
HOW DID WE DO IT??

Repeat what we like

j a v a f r e s h @ l i v e . c o m
www.javafresh.co