We are

RED

RELIABLE partners offering EFFECTIVE solutions to aid strategic DIRECTION

 We are
DIFFERENT
Diverse approaches yield Alternatives

Innovation & Exploration of new ideas is the basic driver of

positive & continuous Change.

However, we at PULSE, firmly believe that sustainable

solutions are always grounded in Academic Knowledge &
Practical Experience

Identifying Insights amongst Numbers – instrumental for

strategy formulation – which isn’t possible without
understanding consumer’s behavior & market need

We firmly believe in the Brands-Products-Markets-Societies

cycle. This complex and overlapping engagement demands
appraisal of the social aspects of the involved parameters and
their connectivity to overall business goals.
 We are the
SPECIALISTS

We derive our analysis and scrutinize the alternatives through

• Academic review of Research Methodology
• Awareness of Consumer’s Lifestyle pattern
• Comprehension of Category & Brand Dynamics
• Recognition of Clients’ need & Expectations.
 We are the
CHAMPIONS
We have mastered the art & science of converting data into Information…
information into Knowledge… knowledge into Insights… and insights
into Actionable Ideas.

Data - Just the Numbers

Information – Meanings

Knowledge - Context

Insights - Appreciation

Actionable Idea - Strategic

Direction
 We discover
INSIGHTS

Concept In home
TVC testing
Testing visits

Triggers & Brand Product

Barriers Equity Testing Lab

Shopping In market
Ethnography
Behavior Observation
 We unearth
FACTS

Customer Mystery Motivation

Satisfaction Shopping &
Survey Inspiration

Usage &
Habits & Product
Attitude
Practice Testing Lab
Studies

Segmentatio
Shop’s Visit Ad Testing
n
 We unearth
FACTS

Opinion Social Pharma

Polls Research Research

Media Tracking Packaging

Researches Researches Test

Post Launch
Ad Impact Omnibus
Evaluation
 We are the
PROFESSIONALS
Kashif Hafeez - CEO Pulse Consultant is masters in business
administration & since last 17 years, engaged with various
multinational & national clients in strategy development &
insights generation via intelligent usage of research data.
Various leading media researches are in his credit. He is well
equipped with all latest research techniques & their efficient
Kashif Hafeez usage
Chief Executive

Batool enriches Pulse’s knowledge and experience pool by

bringing 13 years research experience. The union has
strengthened PC’s qualitative research wing. Pulse now has
increased theoretical knowledge, flexibility and expertise
required for research.
Batool Ahmed
Director Research
 We are the
PROFESSIONAL
Rehan has 10 years of experience in Research and
Communications. He has worked for the FMCG, Pharma,
Financial and Development sector organizations.

Rehan Ali
Senior Manager
Emerging Business

Habib has 10 years of experience of data management & data

processing. He has expertise in SPSS, Quantum & Desktop
reporter. He has special interest in Software Development,
managing data entry module and Online Modules

Habib Shah
Manager
Data Management
 We understand
PAKISTAN
AJK
Pulse segments Pakistan into 9 subcultural and ethnic
groups Hazara Belt
1.Lower Sindh
Karachi to Mirpurkhas/Tandojam
KPK Northern Punjab
2.Upper Sindh
Rest of Sindh
3.Southern Punjab
Baluchistan
Rahimyarkhan to Khanewal Central Punjab
4.Central Punjab
Sahiwal to Gujranwala
5.Northern Punjab Southern Punjab
Gujrat to Attock Bridge
6.KPK – Hazarwal
Hazara Division
7.KPK – Pakhtun Upper Sindh
Rest of KPK
8.Baluchistan
9.Azad Jammu Kashmir
Lower Sindh
 We are
PRESENT
Peshawar &
Mardan
Lahore &
Gujranwala

Rawalpindi
/Islamabad
Multan

Faisalabad
Sukker
Sukker

Quetta Hyderabad
Hyderabad

Karachi
Karachi
We are a
TEAM
 We Have Team
Across The Pakistan
Project Based
Working on
S.NO. Regions Coverage
Trackers Males Females

All 6 Districts, Thatta,Sajawal,

1 Karachi 4 15 12
Baluchistan - Gawad, Kech,Turbat , Bella, Hub

2 Hyderabad 2 6 6 Hyderabad, Mir Pur Khas , Benazirabad , Badin, Tharparkar, Tando Alla Yar

Sukker, Larkana, Jacaobabad, Shikarpur, Dadu, Khirpur, Nosheroferoz -

3 Sukker 3 10 10 Southern Punjab, Rahim Yar Khan, Rajanpur,
Baluchistan, Jaffarabad, Dera Bugti, Bolan, Nasirabad

Multan, Bhawalpur, Bhawalnagar, Pak pattan , DG Khan , Muzafar Garh,

4 Multan 3 15 12 Lodhran, Khanewal
Central Punjab, Sahiwal
5 Lahore 3 10 10 Lahore. Kasur. Shaikhupara
6 Faisalabad 2 8 7 Faisalabad, Okara, Jhang , TT Singh, Sargodha
7 Gujranwala 2 5 5 Gujranwala, Sialkot , Gujrat
Rawalpindi, Islamabad, Chakwal, Sialkot, Attock, Kohat, Jehlum
8 Rawalpindi 3 12 8 Hazara Belt, Abbotabad, Mansera, Haripur,
AJK - Muzafarabad, Mirpur
Peshawar, Naushera, Charsadda, DI Khan, Bannu, , Dier, Swat
9 Peshawar 1 10 8
, Gilgit Baltistan, FATA
10 Mardan 1 2 2 Mardan, Swabi ,
Quetta, Pashin, Zhob, Qila Abdillah, Khuzdar, Kalat, Lora Lai, Panjgor and
11 Quetta 1 8 5
Kharan
Total 25 101 85
 We
Maintain Standards
 We are
PARTNERS
FMCG

Ad Agencies
 We are
PARTNERS
Media
 We are
PARTNERS
B2B

Others
 We reflect
OPINIONS
 We are
Offering
YUR32% is conceived and designed to
facilitate better understanding of the most
vibrant & energized beat of Pakistani pulse.
YUR32% draws on the sample of 3,400 +
youth (15-30 years) males & females spread
over
9 cultural belts and in both urban & rural
segments of Pakistan.
YUR32% is the story of the all promising
32% of Pakistani population especially their
lifestyle, hopes, despairs, role models, media
habits and daily routine.
A comprehensive compilation of facts about
Pakistani women in Pakistan
Pulse Consultant has conducted many
syndicated researches, on various social
issues across Pakistan, of which Pakistani
women acted as an integral part
Pink Pakistan is the compilation of more
than dozen researches where we gauge
women’s day in a life , media habits, social
issues perceptions and practices, categories
penetration, brand choices, digital access
and many more
 We are
Offering
#KarachiPedia2017 is one of the unique
product of Pulse Consultant which helps
in complete and comprehensive profiling of
Karachi
Karachi which itself has the population
more than 145 countries has huge consumer
base – and #KarachiPedia2017 is the most
informed and equipped source of
information about Karachi
In this study we covered all 279 electoral
units of Karachi by conducting six
interviews per unit – the only quota applied
was Age – which was as per actual fall
So socio economic classes (SEC) , household
sizes and age group distribution of the
household appeared as per actual
#LahoreRung2017
In most popular culture Lahore is known as
the Heart of Pakistan. Lahore is the capital
of the province of Punjab, and the second
most dense city in Pakistan, also known as
the Gardens of the Mughals or City of
Gardens
Pulse Consultant conducted a detailed and
comprehensive study with the title of
#LahoreRung2017 of this historic city by
covering all 300 basic electoral units of the
city by conducting six interviews per unit –
the only quota applied was Age – which was
as per actual fall
Any plan about Lahore is incomplete
without #LahoreRung2017
We have a Bouquet of
INSIGHTS
 We are
GRATEFUL