V.

Project Four : Marketing

3.
Toothpaste 2 Noodles Shampoo
4. Bathing soap Washing detergent 6. Tea
8 Moisturiser 9. Shoe polish
7. Lipstick
10. Pen 11. Shoes 12. Hair dye

13. Mobile 14. Chocolate 15. Sauces/ketchup

16. Ready soups 17. Body spray 18. Faimess cream
19. Hair oil 20. Roasted snacks 21. Jeans
22. Pickles 23. Squashes 24. Jams
25 Salt 26. Bread 27. Butter
28. Shaving cream 29. Razor 30. Cheese spreads
31. E -Wash 32. Tiffin wallah 33. Air conditioners
34. Infant dress 35. Sunglasses 36. Fans
37. Fruit candy 38. Bathroom cleaner 39. Wipes
40. Shoe polish 41. Blanket 42. Baby diapers
43. Hair dye 44. Adhesives
45. Refrigerator
46. Ladies footwear
47. Coffee 48. RO system
49. Mixers
50. Washing machine
51. Learning toys
52. Microwave oven
53. Music player
54. Pencil
55. Eraser
56. Water bottle
57. Wallet
58. Furniture
59. Crayons
61. Jewellery
60. Newspaper
62. Nail polish
63. Water storage
64. Pen drive
65. Ladies bag
tank
66. DTH
67. Sarees
68. Car
70. Kurti 69. Cycle
71. Bike
73. Crockery 72. Cosmetology product
74. Cutlery
76. Breakfast cereal 75. Camera
77 Invertor 78. Suitcase/airbag
Any more as
suggested by
the teacher.
The teacher must ensure
that the identified
discouraged by the society and product should not be an item whose onuse
ldentity one product government like alcohol consumpu
service from the above which the products/pan masala and tobacco
proaue
assumption]. students may like to
Now, the students manufachure de pro
are
following required to make a
project on the identified product'service keepug
 1Why have they selected this product/service?
Find out 5 competitive brands that exist in the market.
What pemission and licences would be
required to make the product?
4. What are your
competitors Unique Selling Proposition [U.S.P.]?
5. Does your product have any range? Give details.
What is the name of your
6.
product?
Enlist its features.
8. Draw the Label of your product.
9 Draw a logo for your product.
10. Draft a tagline.
11. What is the selling price of your
(i) Selling price to consumer
competitor's product?
(1i) Selling price to retailer (ii) Selling price to wholesaler
What is the profit margin in
percentage to the
Manufacturer Wholesaler Retailer
12. How will your product be
packaged?
13. Which channel of distribution are you going to use? Give reasons for selection.
14. Decisions related to
warehousing, state reasons.
15. What is going to be your
selling price?
(i) To consumer (i) To retailer (ii) To wholesaler
16. List 5 ways of
promoting your product.
17. Any schemes for
) The wholesaler (i) The retailer (ii) The consumer
18. What is going to be your U.S.P.?
19. What means of transport you will use and
why?
20. Draft a social message for your label.
21. What cost effective techniques will you follow for your product.
22. What cost effective techniques will you follow for your promotion plan.
At this stage the students will realise the
importance of the concept of marketing mix and the necessary
decision regarding the four P's of marketing.
Product Place Price Promotion
On the basis of the work done by the students the project report should include the
following:
1. Type of product /service identified and the (consumer / industries) process involve therein.
2. Brand and the
name product.
3.
Range of the product.
4. Identification mark or logo.
5. Tagline.
6.
Labelling and packaging.
Price of the product and basis of price fixation.
11
 8. Selected channels of distribution and reasons thereof.
9. Decisions related to transportation and warehousing stating reasons.

10. Promotional techniques used and stating reasons for deciding the particular technique.

I1. Grading and standardisation.

Presentation and Submission of Project Report

At the end of the tem, each student will prepare and submit his/her project
stipulated report
Following essentials are required to be fulfilled for its preparation and submission.
. The total length of the project will be of 25 to 30 pages.
2. The project should be handwritten.
3. The project should be
presented in a neat folder.
4. The project report should be developed in the following
sequence
Cover page should include the title of the Project, student information, school and year.
List of contents.
Acknowledgements and preface (acknowledging the institution, the places visited and the
who have helped). perso

.Introduction.
.Topic with suitable heading.
.Planning and activities done during the project. if any.
Observations and findings of the visit.
Conclusions (summarised suggestions or
findings. future scope of study).
.Photographs (if any).
Appendix.
Teacher's observation.
.Signatures of the teachers.
At the
completion of the evaluation of the
report may not be reused but is project, it should be punched in the cente
available for reference
The projects will be
returned after evaluation.
only
The school may
Assoccm keep the best pro
[S.
 PROFORMA OF THE PROJECT FILE

PROJECT FILE
Title of the Project. ***

*******°..
Name of the Student ***
***'****

Class ***
*** Section * * * * * .* * * * *

Roll No. Alloted by CBSE

*°°*° ****

Name of the Teacher

Name of the School ****

****
SessionI ***°****

ACKNOWLEDGEMENT
First and foremost I would like to thank my school for
the giving me a
platform where even before
completion of syllabus, interaction and exposure to the same is made possible
project work. through the
I am grateful to
.., Teacher of Business Studies
suggestions and for his/ her valuable
guidance during the completion of this project. I am
being the
source of
inspiration throughout the project work. highly obliged to him/her for
I also express my gratitude and sincere thanks
to all those
indirectly in gathering information related to the people who supported me directly or
project.

(Name of the Student)

 INDEX
Objective of the Project

Introduction to Project

Project Specific Details

Observations and Findings of Project
Conclusions
Viva Voce

CERTIFICATE
This is to certify that Mr./Ms.
of class **

of . *°**

school has
completed his/her project work entitled, ***

under my supervision and

guidance in the Department of Commerce. To
. .

the best of my
knowledge, it is an original piece of work and is worthy of consideration
in
partial fulfilment of the requirement of CBSE, Delhi for the award of Senior School
in Commerce.
Certificate

Place: ******
*°*°*****
******* ** *

Date (Name & Signature of the Subject Teacher)

 MARKETING OF °TIGER TEA'
PROJECT
B / E C T I V EO OF THE
CTIVE
develop markemarketing strategy for Tiger Tea'.
velop
To

To discuss
4P's of marketing in context of product.
market survey to check awareness.
) To conduct
nduct
data collected and draw conclusion.
analyse

(i)To

NTRODUCTION
tea all over the country. There used to be only two brands of tea. These were
NI t demand for
masala or flavour. These were
T hte
orn
Brooke Bond tea. These were of simple tea without any
5*
e tea and d Red Label and
ilmost
n all
alI households. Then these companies introduced brands like Yellow Label,
in could not meet
Ised

etc. in
which some different flavours were added. Still these two companies
wB
abel
mand, then new players
een like Tata Tea, Marvel Tea, Wagh Bakri Tea entered the field. These brands
introduce a new brand
he Occcepted by the people. These developments motivated and inspired me to
able to sell my brand, provided I
e
aas sure that, if others could sell their brands I will also be
i n tea.
at a reasonable price.
Out out aa
really better one
really
bring
tea a number of times since early morning. One feels
fresh after taking
hady loves to take a cup of
health. It helps in weight loss and hydrating of
en scjentific research has proved that it is good for brand of tea.
tea.
alertness. All these benefits encouraged me to launch a new
skin. It also increases
It also

4PS OF MARKETINGG

of and concentrate on four elements or tools

success of a product the marketer has to take care
For the
af marketing namely
product, price, place and promotion.
Product
or services or anything of value which PRODUCT PRICE
It means the goods
the customer. Who must get the value
is offered for sale to
expected by him. This includes product decisions like, the
the product.
quality packaging, labelling and branding MARKETING
Price MIX
to
It is the amount of money which the customers have to pay
buy the product. The customers are paying for the value points
n the product. They must not feel cheated. A reasonable profit PLACE PROMOTION
IS allowed but profiteering is not allowed. All these factors
should be analysed while fixing the price. MARKETING MIX

57
Place
distnbution which includes all
physically mov
activites necded to
place to
ysIcal
to another,Cic from the manufacturer to the customers. It includes decision about na goods from
usc of
proper means of
transportatiOn
ackaging and
Promotion
The markcter uses a combination o promotional tools to reach and convince
the customers.
pubiicity advertising and other customer friendly schees.
include
NAME OF THE
PRODUCT
Tiger Tea

BRAND NAME
Tiger Tea'

TAGLINE
Rich in Taste
Rich in Flavour

ABOUT THE PRODUCT

iger Tea is a
beverage which be taken both hot and cold. Tea
can
north eastern states and gardens are there in
also in Nilgris in the South. Tiger Tea is a blend of tea leaves Assam Other
places. It is manufactured from and energetic antioxidant tea leaves that from dif eren
aromatic feeling. Its caffeine strong refresh the body with
content activates the brain cells. The main
Tea, Black Tea, Lemon Tea and Masala varieties of Tiger Tea
Tea. are: Cren
Green
The launch of
Tiger tea is basically
for health benefits such as
weight loss, healthier skin, stronger
system, hair-care, colds, relief against sore-throats etc.
immun-

VARIETIES OF TIGER TEA

Tiger Ginger Tea
Tiger Elaichi Tea
Tiger Cinnamon Tea
Tiger Clove Tea
.Tiger Mix
Masala Tea
UNIQUE SELLING PROPOSITIONS
Has refreshing agents which are
(USP) OF TIGER TEA
good for health.
Has wide range of
prices from low to high.
Has many flavours like- Ginger,
Packed in
Elaichi, Cinnamon and Clove.
attractive packages which
Easy to handle and carry.
provide safety from moisture.
 OF
TIGER TEA
ES
EAT
is very r e f r e s h i n g .

different varieties of flavours which customers can pick up according to their taste.
difierent

are

There
throughout the day.
, ovides
cnergy

coffee
caffeine than
t Iess
has less

, I tc o n t a i n s
ins antioxidants and also protects the bones.
a n t i o x i d a n

lQ reduces
also reduce: the nisk OT neart attack, particularly Tiger Ginger and Tiger Clove Tea.
the risk of
of stroke and also
. protects against cancer.
uces reduce

the immune system.

gears
up
I
the body hydrated and increases the metabolism.
keeps
It calorie free drink.
is a
It available at prices aitable for every pocket.
I t is
in getting rid from drugs.
I t .

, t helps

B R A N D I N G

of the
is one of the most important decisions marketer has to take. People do not remember
that a
hranding isbranding
a brand.
Product
name, but brand name is always remembered. One has to work hard in building
the generic

established
name o r a sign etc. to a product. Once it is
symbol
process oJ 8iving
a or a
ne
Branding
is a

the
product
is sold like hot cake

of a Good Brand
Characteristics
be suggestive like 'Hazmola'.
It should
be short like LG.
It should
It should be distinctive (Xerox)
It should have a stay1ng power (Thumsup).
It should be versatile to accomodate new products (Maggie, Atta Maggie).
I t should be capable of being registered.
different packaging and labelling requirements.
It should be able to adapt to
media for advertising.
It should be acceptable to
different languages. Tiger has the same impression in all languages.
It should avoid a negative meaning in differentiate. Differentiate
It enables the customers to
of product.
Branding eases the introduction
a new

established. It helps in product identification. It ensures quality

brand is
pricing can be introduced once the
when it becomes a status symbol.

LABELLING
relates to designing the label to be put on the package. The important
t is an important task in marketing. It
features of a label are as follows
Name of the product with logo
Name and address of the producer
Weight of the product
Date of manufacturing and expiry
Maximum Retail Price (MRP)
Directions for use
 into dilierent
categories. I
Labelling hclpsidentify the product and grading the product
Tea has all these features a n d he
of the product. The labelling of my product Tiger has beer don
Prootion
withcrcativity. Following is the lable for 'Tiger 1Ca.

NUTRITIONAL INFORMATION
CONTRIBUTION
TYPICAL VALUES
Tiger Masala TO 100 ML
Tea PER 100g PREPARED TEA
OF PRODUCT

NIL
ENERGY 92
TRACES
PROTEIN (g) 19
TRACES
CARBOHYDRATES (g) 4

NIL
NIL
SUGAR (g)
NIL
FAT (g) TRACES

Net Wt. : 250 g

MRP: 100 (inclusive of all taxes)
Mfg. Date : 05/2015
Batch No.: 062258 8901052 000807

PACKAGING
It is the process of enclosing the product in a beautifully designed wrapper or a container for the purpose
of displaying useful information regarding the product, its contents, weight, size, and MRP with instruction
about usage and storing etc. It reduces the risk of wastage, spoilage and leakage etc. in the process of
storage and transportation.
There are three types of packaging.

Primary Packaging
This is the packaging without which the product cannot be sold e.g., tea bags and
toothpaste tubes. It is kept throughout the life of the product. Tea bag
Primary Package

Secondary Packaging 1GER

It is an additional layer of protection for the product. It is kept till the product is put
to used. Toothpaste is packaged in a cardboard cartoon which is discarded as soon
as the tube is taken out for use.
Secondary

Package
 Transpor
scDortation Packaging

MPs in
in secondary packaging are then
p a c k a g e s
sec

packaged into a big cardboard

The
tor
transportation. Sometimes, big wooden boxes are used for this
sate
tran

carton

puigose.

4NSPORTATION
Transportation
Package
a r e carried fror
d from the point of
production to the point of sale. It is necessary that
goods are made
counter for
sale count the sale to take
place. For instance, Maruti cars are manufactured at
llover India. For Gurgaon
liger Tea, I am using road transport to make the goods available to the
792I2IETS b e c
ecause it 1S cheap and convenient.

COMPETITORs

Whenerer
aew brand is launched it has
to face the existing
players in the market. Their prices variety
ality have to be matched in order to win over a share in the market. I have kept my consumer
i rthan the prices of the competitors by controlling the cost of production. While keeping the
than the
lower

Tes 1 have not compromiSed the quality. I have more varieties than some of the competitors. A review
pTaelouI
f the competitotitors is given below
the
1. TATA TEA

It is a product of 1ata Global Beverages Ltd. It is an Indian multinational

hoverage company haVing its headquarters in Kolkata and is a subsidiary
f the Tata Group. It i1s the world's second largest tea manufacturing and
distrbuting company. ltsbrand name is Tata Tea' and this brand is the
bigest selling brand in India. Tetley is another Tata tea bag brand which
TATA TEAA
is selling successfully in foreign countries.

Tata Tea Prices

Varieties Tata Tea Agni Tata Tea Premium Tata Tea Gold
Price per 250 grams 787 T90 108
.BROOKE BOND TEA
This brand is owned by a British multinational Hindustan Unilever Ltd. It is
also a popular brand among the consumers. This brand was founded by Arthur
Brooke who was borm at 6 George Street London in 1845. He opened his first
tea shop in 1869. He was committed to his customers. So he chose this name Brookee
because it was his bond to the customers to provide them with quality tea. Thus
the name Brooke Bond' emerged. The company then expanded into wholesale
Bond FAMILY
EST 1869
trade in tea. It is sold in
foreign countries also.

Brook Bond Prices

Varieties Brooke Bond Brooke Bond Red Brooke Bond Taj Brooke Bond Red
Taaza Tea Lable Tea Mahal Tea Label Natural Care
Price per 250
grams 787 T90 R110 112
 3 LIPTON TEA
enjoyed by people over all
tne worid
s a very old brand which has been developed this brand. He
years. Sir Thomas Linton of Glasgo (UK)
any universally acceptabie
with a vision. He made tea
Lipton
d n innovator
and a m a n
," prices. He started

omers by offering a good quality tea at affordable packaging and

tea estates in Sri Lanka and set up processing,
P nasing from the tea
unit in Sri Lanka at a low cost. He sold
his tea direct
g tea brand and is sold
tea port. Today, it is the worid's leading
ne
in more than 1 50 countries.
Lipton Prices

Lipton Darjeeling Tea Lipton Green Tea

Varieties
Price per 250 grams T80
T110

4. WAGH BAkRI TEA

business in tea since te
8 e s tq u a u b yt ea
as

lea is a premium tea company doing es 100 yea

.1892.DAkIi
Right now it is the third 1largest packaged tea company in lndia.
of tea
turnover is over 900 crores per annum. Over 30 million kgs
ts
IS sold every year. It is leading in tea exports. It has a large number of WAGH BAKRI
committed the world. It has emerged as a truly global
customers all over
market in
brand.The comnpany enjoys its indisputed presence in the tea
Rajasthan, Madhya Pradesh, Hyderabad, Delhi, Maharashtra, Goa and Chhattisgarh. It is verT
well
known in Western Uttar Pradesh also.

Wagh Bakri Prices

Wagh Bakri Wagh Bakri Wagh Bakri Good Wagh Bakri

Varieties Strong Dust Perfect Premium Morning English Pure Darjeeling
Tea Leaf Tea Breakfast Tea Tea
Price per 250 T82 T85 T105 120
gramsS

5. MARVEL TEA
Marvel Tea is owned by Sh. R.C. Jain. Marvel Tea provides best quality
tea to its customers who want value for their money. They have their best
laboratory where 800 cups of tea are tested daily to produce and supply Tea
the best quality product. They pick up their tea from tea gardens of Assam
and Darjeeling and then it is processed very carefully in their processing units before packaging
Marvel Tea Prices

Marvel Premium Marvel Rozana Marvel Gold Marvel Yellow Marvel Red
Varieties
Dust Tea Tea Pattian Tea Tea

Price per Z75 785 795 790 T100

250 grams
PRUCE into aunt
account the prices of all the
hane takenin
av margin at the
my margin
major
the minimum and brands in the market.
kept Ass I am a
of the other consumer
have

psunerpriceso f other players. This is

players. This MRP is also new entrant in the
an effort to enter the market comparatively less than the
and snatch a
shore in the
T i g e rT e a P r i c e s

market.

Varieties Tiger Black Tea Tiger Green Tea

Tiger Masala Tea
Price per T70 R100
Tiger Lemon Tea
250 gramns 75
105

Varieties of Tiger Masala Tiger Ginger Tiger Elaichi

Masala Tea Tea Tea Tiger Cinnamon Tiger Clove
Tea Tea
Price per Z75 Tea
85 T90
250 grams T120 7130
A small margin to the wholesalers and retailers so that they put an extra
as compared
to others. effort to sell my
brand
CHANNELS OF DISTRIBUTION

channel of distribution is the path through which the ownership and the
m the producer to the consumer. A two-level possession of goods is passed
channel has been used
by the Tiger Tea because most
f the tea producers use this channel. This channel is also used even by other fast moving
(FMCG) producers in the country. consumer goods

Two-Level Channel
Producer Wholesaler Retailer Consumer
PROMOTION
The Tiger Tea has used the following sales promotion techniques.
I. Rebates: Through this products are offered at lower price to clear the stock.
2. Discounts : The product is offered at a certain percent less than the MRP.
3. Refunds: Some amount is refunded to the consumer when he returns the empty carton.
.uantity : Some extra quantity is given to the consumer at the
S.
price. same
Product
Combination In this case another product is offered free
alongwith the product.
0.Sampling: This consists of offering free samples to potential customers at the time
the product. of launch of

Ontests : Under this customer participate in some competitive events. The winners is given an
award, e.g. Quiz contest, Spot painting, etc.
 of the purchase
of the produc
draw on the basis The
LuckyDraws " s I t means taking out a
winner
is awarded
Assured Gifts assured gift on their participating in the
stant draw
purchasers are given
an
The
" Scratch Your Prize.
like

Schemes used by Tiger Tea

For Wholesalers discount is ofered to the whet
"ney achieve the sales target of 1000 ke per month a special
wholesalers.
For Retailers an extra discount,
variety per week
will get
claller who sells 500 packet of any
*
For Customers
festivals.
Onsumers are offered special discounts on Diwali and other

Tiger Tea
Tiger Tea

Extra 50% Save 5

TIGER TIGER
TEA TEA

Tiger Tea
Tiger Tea
Get a pen set Win Win Win
worth 3 0
TIGER
Free
TEA
TIGER
TEA Lucky Draw

MARKETING MIX
A marketing mix should have all the 4 P's in a suitable proportion. My product Tiger Tea is perfect and is
full of values of taste and flavour upto the expectations of the customers. Is USP is also quite high. The
price is very reasonable and affordable. It has been intentionally kept lower than that of other brands in the
market without compromising the quality of the product. In order to create place utility, warehousing have
been places to ensure product is conveniently available to the customers.
arranged at difterent that the
customers have been made aware of the availability of the product through proper modes of promotion
Ibe
Advertising publicity and personal selling have been used to make the product popular among the people

MARKET SURVEY
A questionnaire was distributed to 100 persons. After their replies were received, the responses Were

interpreted and conclusion was drawn.

 QUESTIONNAIRE
tea?
take

you
Do
No
of tea do you take?
eh brand
Tata l e a
Brooke Bond Tea
Lipton Tea Wagh Bakri Tea

flavour do you like?

Which
Lemon Tea
Masala Tea
Black Tea Green Tea
do you buy tea?
Howoften
Monthly L Daily Weekly Quarterly
do you take tea during the day?
.
ow many time

Once
Twice Thrice More than Thrice
quality or price?
6. Do you prefer
Price
Quality
much do you spend on tea every month?
7. How
T100 200 U 200 300 T300 or more
Lessthan100
switch to brand?
you like to
over a new
5. Would
Yes No

Analysis of the Information from the Questionnaire

1. Do you take tea?

Majority of the respondents were taking tea as it has many positive effects. It refreshes and keeps one active
throughout the day.

Y
100 Response Yes No
90 Yes
/9
No. of Respondents 79 21
30
70 No
60

40
30
20 21

10

>X
Response
Respondents Preferred Tea
 Which brand of tea do you take? Bakri Tea are the prefe.
tound from the responses that Brooke Bond Tea, Tata
Tea and Wagh erred branda
Lipton Tea and
and Marvel Tea are least
preferred
Brand Tata Tea Wagh Bakri Tea Lipton Tea Marvel Tea
Brooke Bond Tea
10 10
Preferences 30 28 22

Brook Bond Tea

Tata Tea
28%
30% Wagh Bakri Tea

Lipton Tea

10 22
10% Marvel Tea

Tea
Preferred Brand of

3. Which flavour do you like? Masala tea, 20%

preferred preferred greo
t w a s found that 40% of the respondent preferred Black tea, 30% reen
tea and ony 10% preferred Lemon Tea.
Green Tea Lemon Tea
Tea Flavour Black Tea Masala Tea
20% 10%
Preferences 40% 30%

Black Tea
10%
20%
Masala Tea

Green Tea
40%
30%
Lemon Tea

Preferred Tea Flavour

buy Tea?
How often do you
Quarterly Weekly Daily
Frequency of Purchase Monthly
30% 10%
60% None
Preferences

Monthly
30%
Weekly
60%
Daily
10%

Tea
Frequency of Purchasing
 ac do
i m e s
do you take
Tea during the day?
m a n y

cy o f Consumption
F r e q u e n c yo fC o n g ,
Once Twice Thrice
HOW
More than Thrice
65% 25% 5%
Prelerences 5%

Once
25%
Twice

5%
65% Thrice
5%
More than Thrice

Frequency of Consumption of Tea

price or quality.
preter
Doyou
Y

100
Preference Quality Price
90
Quality |% age of 60%
80 40%
Kespondents
60%

601 Price
40%
401
30
20
10 1

0 X
Quality Price
Customer Preference

1. How much do you spend on tea every month?

Price Preference Less than F100 R100 200 T200 300 300 or more
No. of Respondents 15 45 30 10

50
45
45
Less than 7100
0
35
30 30 100-200
25
20 200-300

i15 10
15

10
T300 or more
5
0
Less than 100 T200 R300
100 R200 T300 r more

Price
Price Preference of customer
 8. Would you like to switch over to a new brand
100
90%
90
Response Yes
80
No
70 % of Respondents 90%
60
Yes 10%
50 No
40
L
30

20
10

X
Yes No

CONCLUSION
iger Tea is quality product and has been priced very reasonably which is less than that of most
a

brands. of th
prevailing It has refreshing
agents which give energy as well. It keeps the body fht and active.
survey also showed that the people are The
ready to shift to a new brand if the quality not
price is reasonable. I compromised
hope to capture at least 20% of the market. People will be made aware of and
brand through advertising publicity this ne
and promotion schemes.

VIVA-VOCE
1. What is the name
of your brand?
Ans. The brand name is
"TIGER TEA"
2. Name any four other brands in
the market.
Ans. Tata Tea, Lipton Tea,
Brooke Bond Tea and
3. What is the Wagh Bakri Tea.
Tagline of your brand?
Ans. The Tagline is: "Rich in
Taste Rich in Flavour"
4. What are the varieties of
your masala tea?
Ans. Varieties of Masala Tea :
() Tiger
Ginger Tea, (ii) Tiger Elaichi
Cinnamon Tea, and (v) Tea, (ii) Tiger Clove Tea, (v) Tige
5. Give any four
Tiger Mix Masala Tea
features of TIGER TEA.
Ans. Features of
Tiger Tea (i) It is very
the immune refreshing, (i) It has less caffeine
system, and (iv) It keeps the than coffee, (ii) It
6. What is
primary packaging?
body hydrated. gears uy
Ans. Primary packaging is one without which
7. What are the prices of
a
product cannot be sold like
Tiger Tea varieties? toothpaste tube atchbox.
() Tiger Black Tea (i) Tiger Ginger Tea
or a
mae
Ans. Prices of Tiger Tea
varieties
(ii) Tiger Clove Tea
for a
pack of
250 gm each
i) Tiger Black Tea 70 are
8. Name any three
(i) Tiger Ginger Tea
promotion R85 (i) Tiger Clove
(ii)
Ans. (i) Product techniques which you want to Tea130
Tea 130
combination, (i) Sampling, and use.
(ii) Discaunte