Pidilite Digital improvement strategy

Pidilite lacks the digital presence that its peers and competitors have. Going forward Pidilite needs to
identify and focus on the critical components of the business which will significantly add to their product
differentiation. Pidilite has been majorly doing business using the brick & mortar model but with the
changing business landscape post the covid pandemic enhancing the digital presence is the smartest
thing to do.

Pidilite can leverage the emerging technologies such as big data analytics and AI driven customer
support to improve their supply chain management, logistics operations and sales force integration. This
would help in improving their customer services by providing real time insights across the value chain.
Pidilite’s website “fevicoldesignideas.com” can implement the IoT and AR/VR technologies to increase
their customer outreach. Moreover, Pidilite can enhance the SAP applications across its businesses to
gain efficiency and scale. Cloud computing and mobility will help in reducing the maintenance costs of
the IT systems thereby helping the company achieve cost leadership.

With enhanced ERM systems in place, Pidilite would be able to achieve efficiency in cost allocations,
batch traceability and profit maximization.

All these practices on the digital front would give Pidilite an edge over the competitors. Over the year
Pidilite has been able to create and capture value. The afore-mentioned practices would help Pidilite to
manage that value thereby giving it the competitive advantage.