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Instructions: Read topic 7.7 of the textbook. Answer the questions which follow
1. Summarize the potential advantages (benefits) and disadvantages (risks) of large firms,
such as monopoly and oligopoly, with significant market power.
2. What is meant by the phrase “abuse of market power”? Provide examples of abuse of
market power.
Refers to situations where firms engage in activities that result in reduced competition.
Examples:
● Charging unreasonably high prices
● Depriving smaller competitors of customers by selling at artificially low prices they
cannot compete with
● Creating high barriers to entry (obstructing competitors in the market)
● Refusing to deal with certain customers or offering special discounts to customer
who buy all or most of their supplies from the dominant company
● Making sale of one product conditional on sale of another product
3. Firms facing a downward sloping demand curve (i.e. monopoly, oligopoly and
monopolistic competition) have varying degrees of market power. Do they all abuse
market power? Briefly explain
Legislation to Intervention:
protect competition Legislation to prevent collusion between oligopolistic firms and
prevent anti-competitive behaviour by a single firm dominating the
market
Advantage:
● Firms found guilty of anti competitive behaviour are asked to
pay fines or may be broken into smaller firms, therefore,
maintaining free competition in the market and abuse of
market power
Disadvantages/Drawbacks:
● Difficulty interpreting legislation→ what constitutes
anti-competitive behaviour
● Laws may be vague → much room for interpretation
● Differing degrees of enforcement across countries
● If firms collude, difficult to discover evidence of collusion to
prove it (collusion usually occurs secretly)
Legislation in the Merger: agreement between two or more firms to join and become a
case of mergers single firm. May occur for different reasons other than collision.
Advantage:
Legislation usually involves limits on the size of the combined firms
→ protecting free competition
Drawbacks:
● There may be uncertainty about what firms should be allowed
to merge and what firms should not merge.
● Difficulties with interpreting legislation
● Differences among governments → differing ideologies on
desirability or not of a high degree of market power
Imposition of fines Benefit:
● Often imposed if a government agency responsible for
investigating anti-competitive behaviour discovers wrongdoing.
May address abuse of market power
Drawbacks:
● Often the profits firms will gain are much more significant than
any potential fines they may have to pay if discovered. They
may be better off illegally abusing the power (cost/benefit
analysis)
● Often they are not caught at all.
● Firms may neglect ethics of wrongful behaviour if they believe
that getting caught is not as costly as compliance.
Drawbacks:
● Government ownership may lead to inefficiencies and higher than
necessary costs of production
● Unlike the private firm, government is not driven to maximize
profits
However:
Marginal Cost Pricing can lead to losses for natural monopolies
● P=MC results in price too for the firm to be able to cover AC
● Firm will either go out of business or government will have to
subsidize it in order to cover its losses
● Therefore, this is not a popular way to regulate natural
monopolies
b) Average To avoid creating losses for natural monopolies, governments can force
Cost the firm to charge a price equal to is AC
Pricing ● P=AC, means firm earns normal profit
● Results in higher price and lower quantity than marginal cost
pricing.
● Leads to a price and quantity combination that is superior to that
of unregulated monopolist → price is lower and quantity is
greater
Possible disadvantages:
1. In a free, unregulated market, the monopolist faces incentives to
keep its average costs low in order to minimize profits