TESLA’S VALUE INNOVATION POTENTIAL

ELIMINATE RAISE

 Gasoline usage
 Energy Efficiency compared to fuel and hybrid
 Carbon Emissions vehicles

 Messy maintenance – no air filters, oil filters, ,  Driving range compared to other competitors
power steering fluid etc.
 Acceleration rate in comparison to sports vehicles

REDUCE CREATE
 Stylish and high performance electric sports
 Vehicle options
car
 Service requirements
 Built in battery charge system that can be
 Battery Charge time compared to previous vehicles
plugged into any outlet
 STRATEGY CANVAS

WEAK PARITY SUPERIORITY

12
Diverging Point

10

8
Offering Level

Competing Factors

Tesla Luxury Automobile Industry

 WEAK
• Economies of scale - Tesla
started with a luxury sports car
(Roadster). They have
expanded into new territories
like China etc.
• Brand status - They have a
brand status owing to the
persona of Elon Musk but
established players have better
status in the market
• Interior - Built quality and
interior quality is a few notches
below compared to other
competitors
PARITY
• Safety- Tesla is much safer
than a lot of other
manufactures although they
do not compete in a big way
here
• Interiors and Design - Tesla
ranks a little low in this
segment when compared to
other competitors like Audi or
Mercedes
• Exclusivity- Tesla is a little
bit harder to get as compared
to traditional luxury cars
SUPERIORITY
• Fuel Efficient- Tesla is the
only company with full range
electric cars
• Environment- Energy
efficient with zero carbon
emissions
• Repair - Can be repaired by
upgrading the software
without any messy
maintenance
• Self Driving- Brake, steer
and accelerate autonomously
and automatically