BUSINESS VOCABULARY

FIRST TERM

COMPANIES
TURNOVER The amount of money a company receives form sales in a particular period
PROFIT The money a company makes after taking away its costs
SUBSIDIARY A company which is more than 50% owned by a parent company.
WORKFORCE The employees in a particular country or business.
MARKETSHARE the percentage of sales a company has in a particular market.
HEADOFFICE- HEADQUARTERS The main building or location of a large
organization.
SHARE PRICE The cost of a company’s shares

GREAT IDEAS
TO TAKE ADVANTAGE OF AN OPPORTUNITY To do something when you get the
chance to do it
TO RAISE SOMEBODY´S STATUS To make somebody look or feel more important
TO EXTEND A PRODUCT RANGE to offer a large variety of goods
TO MEET A NEED To do or provide something when is necessary
TO MAKE A BREAKTHROUGH To make an important discovery or change

MIDTERM
STRESS
1. Lifestyle the way people choose to organize their lives

2. Workaholic Someone who can’t stop working and has no time for anything else

3. Workload The amount of work a person is expected to do

4. Deadline A time or date by which you have to do something

5. flextime A system where employees choose the time they start and finish work
each day

MARKETING

PRICE the cost to the buyer of goods or services

PRODUCT goods or services that are sold
PROMOTION informing customers about products and persuading them to buy them
PLACE where goods or services are available

MARKET RESEARCH information about what customers’ want and need

MARKET SEGMENT a group of customers of similar age, income level and social group

MARKET SHARE the percentage of sales a company has

CONSUMER BEHAVIOUR where and how people buy things.

CONSUMER PROFILE description of a typical customer.

CONSUMER GOODS things people buy for their own use.

PRODUCT LAUNCH introduction of a product to the market.

PRODUCT LIFECYCLE length of time people continue to

buy a product.
PRODUCT RANGE set of products made by a company

SALES FORECAST how much a company thinks it will sell

in a period.

SALES FIGURES how much a company has sold in a

Period.

SALES TARGET how much a company wants to sell in a

Period.

ADVERTISING CAMPAIGN A programme of advertising activities

over a period, with particular aims.

ADVERTISING BUDGET an amount of money available for

advertising during a particular period.

ADVERTISING AGENCY a business which advises companies

on advertising and makes ads.

PLANNING
ESTIMATE COSTS
FORECAST SALES
DO RESEARCH
COLLECT INFORMATION
CONSIDER OPTIONS

THE FINAL EXAM CONSIDER THE WHOLE VOCABULARY

SEEN IN THE SEMESTER.