SCHOOL OF BUSINESS

GROUP ASSIGNMENT COVER SHEET

STUDENT DETAILS

Student name: Phạm Quốc Bảo Student ID number: B1112015132

Student name: Nguyễn Thanh Nhật Student ID number: B1112014049

Student name: Trần Quỳnh Nhi Student ID number: B1112015115

Student name: Hồ Vũ Anh Tài Student ID number: B1112016717

Student name: Phạm Vũ Kim Thư Student ID number: B1112014372

Student name: Nguyễn Trung Tín Student ID number: B1112015161

Student name: Bùi Thị Bích Trâm Student ID number: B1112016238

UNIT AND TUTORIAL DETAILS

Unit name: Consumer Behaviour Unit number: CB-T321WSB-1

Tutorial/Lecture: Clip preparation Class day and time: Mon 3:30pm – 6:45pm
Lecturer or Tutor name: Ms. Quỳnh Thư
ASSIGNMENT DETAILS

Title: Chapter 2 & 4 preparation

Length: Due date: 19/09/2021 Date submitted: 19/09/2021
Home campus (where you are enrolled): Vietnam
DECLARATION

ü I hold a copy of this assignment if the original is lost or damaged.

ü I hereby certify that no part of this assignment or product has been copied from any other student’s work or from
any other source except where due acknowledgement is made in the assignment.

ü I hereby certify that no part of this assignment or product has been submitted by me in another (previous or
current) assessment, except where appropriately referenced, and with prior permission from the Lecturer /
Tutor / Unit Coordinator for this unit.

ü No part of the assignment/product has been written/produced for me by any other person except where
collaboration has been authorised by the Lecturer / Tutor /Unit Coordinator concerned.

ü I am aware that this work will be reproduced and submitted to plagiarism detection software programs for the
purpose of detecting possible plagiarism (which may retain a copy on its database for future plagiarism
checking).
Student’s
signature: Phạm Quốc Bảo
Student’s
signature: Nguyễn Thanh Nhật
Student’s
signature: Trần Quỳnh Nhi
Student’s
signature: Hồ Vũ Anh Tài
Student’s
signature: Phạm Vũ Kim Thư
Student’s
signature: Nguyễn Trung Tín
Student’s
signature: Bùi Thị Bích Trâm
Note: An examiner or lecturer / tutor has the right to not mark this assignment if the above declaration has not been
signed.
ARO 00398 09/15
5 steps to plan market research:

1. Business or
marketing + Basic information about the company:
background ● Digital platform for saving and investing money
● Audited by Ernst and Young ( Big4 ).
● Founded in 2017, Top 100 Global Fintech 2019.
+ Current situation of the business:
● Launching a big-scale marketing strategy by collaborating with influencers: Shark Hưng, Khánh Vy,
Giang ơi, Máy bay, etc

2. Define problem + Business problems: Why do people know the app but not use it?
or action to be ● Heavily invested in marketing but still lack of users. The ratings of the app on App Store and CH
taken play are low and quite negative.
● Security problem: Low security: Information leaks, have security vulnerabilities
● Technical problems: Customers have problems related to banking services (Unable to withdraw or
lost) ⇒ Customers think they are tricked
+ Action: How to help Finhay gain more trust from the people?

3. Define ● Current user feedback on the app?

information needs ● What are the barriers that non-user do not use the app?
● Knowledge and habit about the investment of Finhay’s target customer “small and middle
investors”

4. List out detailed ● What do they think about the Finhay app?
question to be ● What do they know about investment channels?
explored ● What problems/barriers do they have with the app?
● What do current users like/dislike about the App?
● What are recommendations for the improvements of the app?

5. Define your ● Specific demographic: young people (18+), low income (because differentiation of Finhay is “invest
target response with just 50,000 vnđ”)
● Usership: use the product regularly and never use the app before but know the app
● Behavior: familiar with technology, new investors try to learn about investment, people who are
seeking fintech.
Discussion Guide link: https://bit.ly/Group4_Discussion_Guide