SCHOOL OF

ASSIGNMENT COVER SHEET

STUDENT DETAILS

Student name: TRAN NGUYEN KHANH LINH Student ID number: 22004292

UNIT AND TUTORIAL DETAILS

Unit name: MANAGEMENT INFORMATION SYSTEM Unit number:

Tutorial group: Tutorial day and time:
Lecturer or Tutor name: Mr. NGO CONG KHANH

ASSIGNMENT DETAILS

Title: MBA TALK 2

Length: 700 words Due date: 1/10/2023 Date submitted: 1/10/2023
Home campus (where you are enrolled): ISB -Ho Chi Minh City

DECLARATION
x
I hold a copy of this assignment if the original is lost or damaged.

x I hereby certify that no part of this assignment or product has been copied from any other student’s work or from
any other source except where due acknowledgement is made in the assignment.
x I hereby certify that no part of this assignment or product has been submitted by me in another (previous or
current) assessment, except where appropriately referenced, and with prior permission from the Lecturer /
Tutor / Unit Coordinator for this unit.
x No part of the assignment/product has been written/produced for me by any other person except where
collaboration has been authorised by the Lecturer / Tutor /Unit Coordinator concerned.
x I am aware that this work will be reproduced and submitted to plagiarism detection software programs for the
purpose of detecting possible plagiarism (which may retain a copy on its database for future plagiarism
checking).

Student’s signature: TRAN NGUYEN KHANH LINH

Note: An examiner or lecturer / tutor has the right to not mark this assignment if the above declaration has not been
signed.
 ARO 00380 08/15

MBA TALK 2: HOW TO LINK THE INFORMATION SYSTEM TO STRATEGIC BUSINESS

OBJECTIVES?
Time: 13:30, Sunday, 24/09/2023

Guest speakers:

 ISB Lecturer: Dr. Ngo Cong Khanh

 Finance Director FrieslandCampina Vietnam Mr. Le Quoc Trung
 Head of Digital Transformation, NS BlueScope Vietnam Mr. Vo Huu Duy Cuong

Information System & Business Strategy Management

Mr. Trung focuses on the vital importance of using data to support business strategies and make
decisions easier. He backs up his ideas with examples from well-known companies like Walmart,
Amazon, Netflix, C.H. Robinson, Starbucks, and Alibaba. Here's what we can learn from his presentation:

• Data's Valuable Role: Think of data as something very valuable, like the "New Oil." It's incredibly
important because it provides us with insights and intelligence that can help businesses succeed.
• C.H. Robinson's Efficient Logistics: C.H. Robinson's smart use of data shows us how making decisions
based on data can save money and make operations run more smoothly in the world of logistics.
• Starbucks' Great Customer Relations: Starbucks uses customer data to make its marketing better.
This helps them keep more customers happy and loyal to their brand.
• Alibaba's Diverse Growth: Alibaba's expansion into many different areas, all thanks to using
customer data wisely, shows how data-focused companies can offer a wider range of products and
services.
• Government Rules: The Ant Group's experience reminds us how important it is to follow government
rules when using data. It shows that we need to find a good balance between doing new things and
following the law in this area.

How Digital Transformation Delivers Business Strategy

In Mr. Cuong’s insight, he focuses on how important data processing and the IT team are for getting
valuable insights from data. Here are the main points he talks about:

 Data Processing Analogy: Mr. Cuong compares data processing to cooking. Just like you need to turn
raw ingredients into a tasty dish, you must process raw data to find useful information. The IT team
is essential for making this happen.
 Aligning with Company Strategy: It's crucial for the IT team's work to match up with what the
company is trying to achieve. This ensures that their work in data analysis and IT directly supports
the company's big goals and long-term plans.
 Having a Clear Goal: When the IT team understands the company's strategic goals really well, they
can work more effectively. They know where to put their efforts and resources to make the most
impact.
 Measuring Performance: To see how well the IT team is doing, they use things like key performance
indicators (KPIs) and return on investment (ROI) metrics. These tools help gauge whether the team is
hitting their specific targets and how IT investments are affecting the company's success overall.
Q&A Session

Key takeaways from the Q&A session include:

Mr. Cuong's Example: NS BlueScope Vietnam's use of technology, like their website and app,
demonstrates how data can support new product development and customer-centric innovation.

Data Protection and Security: Large companies implement well-defined data governance policies,
limiting data access to authorized personnel and monitoring user activities to ensure data security and
confidentiality.

Caution with AI-Generated Information: Mr. Cuong emphasizes the need for verification when using AI-
generated information like Chat GPT to avoid incorrect decisions that could lead to costly mistakes.

In conclusion, the MBA Talk provides insights into the importance of aligning information systems with
strategic objectives, emphasizing the transformative potential of data-driven decision-making,
interdepartmental communication, and addressing critical considerations related to data privacy and AI's
impact on business strategy.